mpb2b video hotseat 2010
DESCRIPTION
In this presentation, Ron Ploof performs an analysis of corporate video.TRANSCRIPT
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HOT SEAT LAB: Getting More Marketing Bang from Your Videos
Ron PloofOC New Media, LLC
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Talking Heads
New Hires/Video DiariesPanel Discussions
Interviews
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Talking Head
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Panel Discussion
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Interview
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New Hires/Video Diary
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Analysis
• Text Descriptions• Organization (align with goals?)• Presentation (inconsistent, pop-ups, web
pages)• Content (find corporate voice)• File Formats (FLV and WMV downloads)• Public Measurements
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Public Measurements
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Youtube.com/Deloitte
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YourFutureAtDeloitte
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Deloitte YourFutureAtDeloitteChannel Views 10,988 5,291Total Upload Views 47,824 29,584Joined October 09, 2007 September 11, 2009Subscribers 212 76
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Parting shots
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Be helpful
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“The quality in itis more important than
the quality of it.”
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There’s only one George Lucas
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No Intermissions
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Don’t Forget Humor
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Photo Creditshttp://www.flickr.com/photos/kt
http://www.flickr.com/photos/ripizzo
http://www.flickr.com/photos/maomejia
http://www.flickr.com/photos/umjanedoan
http://www.flickr.com/photos/makelessnoise/
http://www.flickr.com/photos/darkness/
http://www.flickr.com/photos/jurvetson/
http://www.flickr.com/photos/cc_chapman/