mr strategy tanzerowaste
TRANSCRIPT
Reaching Zero Waste through Grassroots Organizing
Taryn HallweaverToxics Action Center
I’m going to talk about a few things:
• Toxics Action Center and our waste work
• Don’t Waste Massachusetts and the Boston Recycling Coalition
• How to set goals and make a plan for Zero Waste in your community: principles of grassroots organizing
Toxics Action Center
Don’t Waste Massachusetts
•Overarching goal: Zero Waste plan for Massachusetts through Solid Waste Master Plan for 2010-2020
•Other issues:
•Organics regulations
•Waste ban enforcement
•Any regulatory changes pertaining to waste
Boston Recycling Coalition
Principles of Organizing for Zero Waste
1. Set Achievable Goals
50% in 3-5 years is a good baseline
Key strategies: • Universal curbside recycling• PAYT• Yard waste collection• Education
2. Choose the right decision-maker
3. Articulate your strategy
4. Secure the support of your community
5. Build your group along the way
6. Escalate your campaign over time
7. Craft a message using the 4 Cs:Concise, Compelling, Consistent,
Controls the Message
PAYT: Pay As You Throw
SMART: Saving Money and Reducing Trash
Same program, different messaging.
8. Evaluate as you go