My Journey with WordPress

My Journey with WordPressIn 20 Months, From Zero to Im Ready to Hand it Off Now!

John Hughes, PGAWordPress UserEntrepreneur

Who am I?

I am Not a Website Guy

My OfficeOutdoorsNo WifiNo Electricity

Where My Journey Started - 2010

February 8, 20114

Necessity is the Mother of InventionDecember 2013No JobLimited ClienteleNo WebsiteNo Where to CoachNo $sWhat would be My Mother of Invention?

First Rendition of Site

Coming Up Short

Coming Up ShortNo Phone CallsNo Email InquiriesFailed to Delivery on Consistent Timely ContentFailed at Compressing Images = Poor Loading TimesFailed to Insure Proper/Just Enough CodingFailed to H1, H2, H3, ProperlyFailed to Delivery a Quality Message/Product to My ClienteleWhat Did this Equal? Page 7+ Ranking and No $s

Keep Par in PlayGolfMaking Decisions on the Course, Utilizing Your Current Abilities, Capabilities, and Resources, which will Allow You to Obtain the Target Score, One Shot at a Time.

WordPressMaking Decisions about your Site or Agency, Utilizing Your Current Abilities, Capabilities, and Resources, which will Allow You to Obtain the Objective of your Site or Company, One Site or One Task at a Time.

Align Yourself

Golf Setting Up Off-Target as much as 2 to a 150-Yard Target can Cause You to Miss the Target by 75 feet or More to Either Side

WordPressDIY Lots of TargetsSiteHostingThemesPluginsSecurity

TIME!

Align YourselfJanuary 11, 2014 My First Encounter w/Orlando WordPress Meet-UpTotally Lost!

February 9 Reincarnation of JohnHughesGolf.com

Short GameChanged Theme You Get What You Pay ForChanged FocusContentTarget Market and Buying PersonaEliminated Auto-Booking Calendar/GatewayChanged ScheduleEarly Mornings, Late Nights, WeekendsRegular Schedule for ContentContinued to Come to WP Orlando Meetings, Workshops, and WORDCAMPS

Drive for Dough - SEO

Golf You Drive for Show and You Putt for Dough

SEO is the Dough of Website DevelopmentLocal KeyWord StrategyAlt TagsH1, H2, H3 TagsCompressed ImagesGreat Content that FlowsLinking Strategy

What it Looks Like Now

Its what you dont see below the photos that kills this site - 83% bounce from the Home Page

What a Great WordPress Website Did For Me2015-16 Improvements278% Increase Gross900% Net ProfitSEO Ranking Page 1 for 6 of 10 Targeted Organic Keyword SearchesUnique Visits Increased 241%Return Visits - Increase of 326%Email List 277% Increase in First Time Entries

But What Else Can I do to Improve?

Is the Site Doing All it Can Do?KASDKeep Par In Play, Align, Short Game, Drive for Dough

More Mentoring ($s this Time) and More CoffeeNew Theme Linkable Buttons, Improved Look, Easier NavigationMore Speed Dedicated Hosting, Debug Coding, Improved CDNSEO Better Compression, Revised/More ContentData Collection Subscription Video Page, Improved CTAs

What Will it Look Like?dev.johnhughesgolf.com/

Live Sites

Instant Improvement Golf SchoolGolfSchool.golf OrlandoGolfLesson.netOrlandoGolfCoach.comFlorida CMM Group Ventures, Inc.

In DevelopmentLanding PagesOrlandoGolfTeachers.comOrlandoGolfTeacher.com

Golf SchoolsUltimateGolfSchool.golfHawksLandingGolfExperience.com

Rental Real EstateDisneyVacationVillas.comSouthernDunesVacationRentals.com

Users of WordPress The Secret SauceK.A.S.D.Education attend all the WP events you canHostingSiteGroundJust HostThemesThemeForestElegantSEOGoogle ToolsSEMRushOptimizeMySite.comMoz.comKissMetrics.comCrazyEggPluginsWordFence (Premium)WPMain/ChildJetPackYoast SEOAtomic WriterMailChimpW3 Total Cache/Comet Cache Google AnalyticsGravity FormsWPCleanFixWinsite I/OBJ Lazy Load

Developers of WordPressKeep Par In Play Clients are Looking for Transparency and True CapabilitiesUnder Sell and Over Deliver!AlignmentsWho, What, and Why are You Aligned?Short Game and Objectives Alignment with your Long Game/Objectives?Drive for DoughWhat is Your Strategy to Drive Dough to Your Clients Sites?

Whats Next?Continuing the Journey/Creating More w/WordPress

Handing Things Off Soon

Making Myself Proud

John HughesJohn@JohnHughesGolf.com407-852-8547