natakhtari newsleter n1 2010 eng

8/9/2019 Natakhtari Newsleter n1 2010 Eng

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NATAKHTARIQUARTERLY CORPORATE E-NEWSLETTER

12010

JanuaryFebruary

March

1

TRABZON

Rugbi Fan Club Of

Natakhtary Kasris

Ice Festival inBakuriani

Presentation ofNatakhtari Extra

Natakhtari HasBottled Zero Calorie

Lemonade

Natakhtari Seminarfor Bartenders

Golden Brand 2009

LaboratoryRearrangement

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P.2

P.2

Natakhtari Beer Sales

P.3

P.3

P.4

P.5

P.6


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07.01.2010

14.01.2010

29.01.2010

On December 1 Natakhtarilaunched a new advertis-

ing campaign So What There Is Winter. The cam-

paign about how to spend cold winter days with Beer

Natakhtari, implied making TV ads and airing them on

television, placing billboards and banners in the streets

of the city and conducting other events. Slogan of the

advertising campaign was: We are Together That is

What Matters, So What There Is Winter.

It should be mentioned that lyrics for this ad were

specially written by outstanding Georgian actor and

poet Niko Gomelauri.

SO WHAT THERE IS WINTER

ICE FESTIVAL IN BAKURIANI

From January 6 to January 14, in the frames of the campaign So

What There Is Winter, ice festival was organized in Bakuriani.

Festival territory as well as entertainment playground and tents

were arranged in an ice town. NatakhtariBus was driving in the

streets of Bakuriani, companys corporate melodies were being

played as well as soundtracks from various promotion videos of

the company. Sculptors have made ice sculpture of BeerNatakh-

taribottle. On January 14 the ice festival was closed with the con-

cert of various folk groups.

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January

February

March

2

Presentation ofNatakhtari Extra

On January 29 Company Natakhtaripresented a new brand

Natakhtari Extra. Mini presentation ofNatakhtari Extra took

place in Bakuriani. Various sport competitions and games

were held: wrestling, horse race, snow bicycle (Buran) race

and etc. Finally, competition in beer drinking was organized.These events in Bakuriani ended on January 31 with hand-

ing awards to participants. Winners received special diplo-

mas from Natakhtari.

I love the snow, prank of this sky,

I, too, start looking like daredevil fellow.

Stinginess of colors in winter I like,

That is covering valley in white.

I love the fir-tree, the fire-place, this warmth,

Those who always ask for the gifts,

If you could know how much I love

Blending these days with nights with my buddies,

Who cares about coldness, who cares about pain,

Thats where we need to start drinking beer,

We are all here, standing together,

This is what matters, so what that its winter.


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10.02.2

010

03.03.

2010

12010

January

February

March

3

NATAKHTARI HAS BOTTLEDZERO CALORIE LEMONADE

At the beginning of February new product of

Company Natakhtariappeared on the market,

namely, a zero calorie lemonade. It is a com-

pletely new product for the Georgian market.

Now diet food consumers will enjoy delicious

taste of sugarfree Pear Lemonade.

NATAKHTARI SEMINAR

FOR BARTENDERS

On March 3 Company Natakhtaridelivered training for bartenders.70 bartender selected from the best clubs and restaurants of Tbili-

si took part in a Natakhtari seminar. The seminar was hosted by

Ogul Turkan and main topics reviewed were: beer history, technol-

ogies of the factory, bartender etiquette, cocktails made of beer

and etc.

Seminar was interesting for the audience and many questions were

raised. Finally, one of the best bartender prepared some very pop-

ular cocktails with the use of Efes Beer. Cocktail recipes were giv-

en to seminar participants as a gift. In addition, Company Natakh-

tariawarded bartender with memorable presents and prizes.

NATAKHTARI EXTRA

DEGUSTATION IN GUDAURICompany Natakhtariorganized degustation of its new brand

Natakhtari Extra in ski resort Gudauri on February 20 21.

Advertisers were distributing Natakhtari fliers inviting holiday

makers to the degustation of a new beer. Various games and

sport competitions accompanied the event. New product of

Company Natakhtarireceived praise from beer fans.

21.02.2010


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09.03.2010

GOLDEN BRAND 2009

The fifth annual award of Golden Brand was

held in Radisson Blue Iveria Hotel on March 9,

2010. At the ceremony the best Georgian and in-

ternational companies and brands were an-

nounced. Company Natakhtariwas awarded Gold-en Brand simultaneously in two nominations: Soft

Drink Remarkable Brand to NatakhtariLemon-

ade and Most Favorite Beer to NatakhtariBeer.

Golden Brand is not only award, but it also rep-

resents certification and recognition ofNatakhtari

as the best brand. Award designated forNatakh-

tari Company was handed over to Tornike Ni-

kolaishvili, Marketing Manager.

HOW WE CELEBRATE NY

Efes Georgia Natakhtari Brewery cor-porate party took place on January 9 at

Restaurant Monopol. New Years cele-

bration turned out to be full of surpris-

es. Georgian folk dances, belly dancing

and Latin dances by Maestro Morris

were presented to Natakhtari employ-

ees. However, biggest excitement was

brought by the drawing of the presents.

Many lucky employees won different

electronic equipment. Overall, party was

full of fun.

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January

February

March

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2009

2 0 1 0

January February March

ACCOMP

LISHMENTOFBUDGET

148%

124%

142%

101%

91%

90%

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January

February

March

5

NATAKHTARI BE ER SALES

This Graph shows comparison of 2009-2010, three month (Janu-

ary, February, March), sales volume of beer Natakhtari . Percent-

age describes actual sales vs. budgeted.

This positive trend is result of campaign So What There Is Winter.

Aim of this campaign was to smoother seasonality and increase

beer sales in winter. Success of the campaign is illustrated by the

figures on the Graph.


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13.02.2

010PORTUGAL VS GEORGIA PORTUGAL VS GEORGIA PORTUGAL VS GEORGIA PORTUGAL VS GEORGIA PORTUGAL VS GEORGIA

WATCHING OUTLETWATCHING OUTLETWATCHING OUTLETWATCHING OUTLETWATCHING OUTLET

IN BEER PUB KAIZERIN BEER PUB KAIZERIN BEER PUB KAIZERIN BEER PUB KAIZERIN BEER PUB KAIZER

20.02.

2010GEORGIA VS SPAIN GEORGIA VS SPAIN GEORGIA VS SPAIN GEORGIA VS SPAIN GEORGIA VS SPAIN

NATIONAL STADIUMNATIONAL STADIUMNATIONAL STADIUMNATIONAL STADIUMNATIONAL STADIUM

13.03.2

010ROMANIA VS GEORGIA ROMANIA VS GEORGIA ROMANIA VS GEORGIA ROMANIA VS GEORGIA ROMANIA VS GEORGIA

WATCHING OUTLETSWATCHING OUTLETSWATCHING OUTLETSWATCHING OUTLETSWATCHING OUTLETS


20.03.

2010GEORGIA VS RUSSIA GEORGIA VS RUSSIA GEORGIA VS RUSSIA GEORGIA VS RUSSIA GEORGIA VS RUSSIA

WATCHING OUTLETWATCHING OUTLETWATCHING OUTLETWATCHING OUTLETWATCHING OUTLET


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January

February

March

6

The major goals of Natakhtari

Kasris Rugby Fan Club are to

assist rugby development in

Georgia and to promote

healthy lifestyle among Geor-

gian population. Fan Club was

established on February 13,

2010 at the match of Georgian

Rugby National Team against

Portugal. The fan club was sup-

ported by Georgian Rugby

Union and its board members

are: representatives of Natakh-

tari, Rugby Union, Live Agen-

cy, BetterFly and GEPRA.

RUGBY FAN CLUB OF

NATAKHTARY KASRIS


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TRABZON

Group of Sport journalists

and Rugby Fan Club, invit-

ed by Natakhtari Kasri, at-

tended the rugby game be-

tween Georgian and Rus-

sian national teams in Trab-

zon on March 20. Compet-

ing with Russian peers is al-

ways challenging for Geor-

gian rugby players, therefore

the Georgian team and fans

underwent special prepara-

tions. Fans delighted with

deserved victory of Georgian

players could not conceal

their emotions.

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January

February

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PROJECTEQC

12010

January

February

March

8

Efes Quality Circle Project serves to improvement of

situation in every department.EQC Project started in

Georgia from 2010. The EQC includes the following steps:

- Evaluating status quo

- Defining problematic issues

- Working on problem solving measures

Each department is represented by one or more teams

working on this project. In August of this year the best team

from our company will be selected in order to participate in

an international competition.

LABORATORY REARRANGEMENT

Rearrangement of the laboratory started from January of this year.

Extra new apparatus were purchased, such as:

Shaker (vertical) laborshake

CO2/O

2Gehaltemeter, Type c-DGM

Gauge Calibration Device 0-4 bar, type

Secure seal tester

Laminar flow system for MB

Drying oven

Tannometer

Foam stability tester set

Cans Testing equipment set

Distilation unit for diacetyl analysis (- 355)

SO2 measurement apparatusAnton Paars sample changer (SP-1m)

Humidity measurement device (MA 35,Sartorius)

Friabilimeter

Torque meter for two piece caps

This rearrangement serves the improvement of quality control

process, which for its part guarantees high quality and stable

product.

natakhtari newsleter n1 2010 eng

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