national messaging solutions sms messaging services, solutions indirect channels program kim wold...

National Messaging SolutionsSMS Messaging Services, Solutions

Indirect Channels Program

Kim Wold

May 2006

© 2006 National Messaging Solutions, Inc. All rights reserved.

About NMSA history of delivering the message

1991 first computerized text messaging solution for Unix,Sun Micro/Ameritech

Since then, serving hundreds of companies, around the world for many of the most critical messaging operations at work today.

2003 added SMS technology to answer clients needs.

•Telecom

•Banking

•Securities

•Airlines

•Healthcare

•Utilities

•Government

•Gas/Oil

•Distributors


NMS Adds SMS

www.nmessaging.com

www.nbroadcasting.com

www.nmessaging.com/promotions/

Depth & BreadthGained through customer experiences

Messaging is a niche technology generally served by small companies

NMS covers a broad spectrum of applications,

NMS delivers a deep understanding of the technology,

A mature range of business solutions experience


Other SMS Venders

International Firms, without support, with no understanding of US business needs or our way of doing business.

US firms, very busy in the media/advertising arena, serving the largest of customers. Little time for “beginners” or smaller accounts needs.

Niche SMS firms serving specific vertical markets


> 1000 Customer Accounts

NMS Messaging Technology SMS – Short Message Service

Sending Messages to phones Capturing Messages from phones

IVR – Inbound Voice Response linked to SMS Inbound 800 number (one or more) Called from a cell phone Introduction/prompts of your design Any number of key presses, and subsequent actions

Voice Broadcast – outbound to any phone Send pre-recorded message to the whole kit and caboodle

in one fell swoop.


SMS ApplicationsFront Office Business Solutions

Mobile Marketing Advertising Promotions

Interactive Broadcasts Content delivery/Publications

Client Alerts, Communications

Two clearly different applications of SMS:l Advertising, Promotions

l Client Communication

Simple Technology!

Sending, Receiving messages/pictures,

..

Molded into exciting calls to action by

the creative minds!


The Sizzle in SMS Advertising, Marketing, Promotions mCoupons, Voting, Polling, Chat Sweepstakes, Enter2Win Interactive Broadcasts, Trivia, polling, … Content delivery (ringtones, pictures, games,

programs)

High Volume, Robust Connection Full Two-way functionality delivers power Push, Pull, Pay-per-message

•Mobile marketing

•American Idol

•Jamster

•Financial alerts

•Account Status

•Event Promotion

•Credit/Collections

Characteristics


Everyone is getting in on the action


PACKAGES


What Can You Sell?


Mobile Marketing Sending messages out for promotionAllowing clients to text in for something of value (we want their #)

Interactive Media (TV, Radio)Voting, Polls, Client Interaction

Client Communications/AlertsSending something of value to cell phones

Selling ContentRingtones, pictures (wallpaper, screensavers), Jokes, horoscopes

Mobile Marketing


Promotion, Advertising Most effective one-on-one form of

communication

Service Companies, Brands, Organizations of all forms

Restaurants (single, chains) Bars/Nightclubs Service providers of all sorts Cleaners, barbershops, …

Build the DB Send them messages – call to action Get control of your customer base & grow it.

•Coupon Programs

•VIP Specials

•Discounts

•Free Admission

•Whatever it takes to get them to join.

Client Alerts


Improved Communications Outbound – instant communication Inbound – opening business to millions

SMS - Communications never before available Presently companies use EMAIL Companies today use SMS for communicating

with their employees only (pagers, cell phones) Brand new, exciting always on, always available!

Insurance Companies, … School systems, community agencies, … Banks, Financial Institutions, … Non-Sales environment

•Auto Service Center – your car is ready.

•Financial – Your check was deposited

•Web Sites – You have a lead

•Sales Depts – Please contact your client

•Church – Prayer Circles

•Rave Parties – Where the next party is

Interactive Media


Getting audiences Involved, spending money American Idol, Apprentice, Deal/No Deal, … Set the stage, building

demand

TV programs Radio programs Newspapers Magazines Concerts of all forms Summer Festivals School events, all levels Sports, all levels Church groups

•Voting

•Polling

•Sweepstakes

•Free or Fee

Interactive Media


Getting audiences Involved, spending money American Idol, Apprentice, Deal/No Deal, … Set the stage, building

demand

TV programs Radio programs Newspapers Magazines Concerts of all forms Summer Festivals School events, all levels Sports, all levels Church groups

•Voting

•Polling

•Sweepstakes

•Free or Fee

More Advanced Applications of SMSNot Offered through the Standard Rep Program but

certainly available to anyone that comes upwith an opportunity

Selling ContentBINARY CONTENTDesigned for selling content backed up from a websiteRingtones, WallpaperScreensavers, GamesBill through the carriers

TEXT CONTENTAnything you want to sell and deliver to a Cell PhoneJokes, horoscopes, weather, sports scores, stock prices, etc.Bill through the carriers

•Carrier Billing

•Requires short code.

•Up to 8 tariffs per short code.

•Carriers keep 1/3 to 2/3 of gross.

•70 page FAQ.


Selling ContentBINARY DOWNLOADSDesigned for selling content backed up from a websiteRingtones, WallpaperScreensavers, GamesBill through the carriers

TEXT CONTENTAnything you want to sell and deliver to a Cell PhoneJokes, horoscopes, weather, sports scores, stock prices, etc.Bill through the carriers

•Carrier Billing

•Requires short code.

•Up to 8 tariffs per short code.

•Carriers keep 1/3 to 2/3 of gross.

•70 page FAQ.


More Advanced Applications of SMSNot Offered through the Standard Rep Program but

certainly available to anyone that comes upwith an opportunity

Programs Offered here today


MOBILE MARKETING & CLIENT SMSSimple to sell. Simple to implement.

Simple to price. Representative of 90% of the SMS business being sold today. Reference Accounts Galore.

Up-front commission on the sale +Recurring Revenue through the program

PRICING, OPTIONS


PRICING, OPTIONS1. Campaign Setup Fees

Consulting/Marketing Comm. Planning, Design Web Development to support program. Connection

Gateway where we connect client into our SMS switch NMS Web Site Tools, where client can manage/operate campaign

Services Short Code

Shared Private (random, vanity)

2. Monthly Messaging Package $250/month and up.


Mobile Marketing ExampleSending Messages Out

Build Opt-in DB, Send out messages Web Site Traditional marketing to build DB $250 setup, $250/month gets them 2k m/m

Examples: Promoting any product, service Restaurants, bars, clubs, any merchant Simplest form: build opt-in db on web and at point of sale, add to DB

manually, begin sending out communiqués (weekly, monthly, etc.)


Mobile Marketing ExampleSending/Receiving Messages

Build Opt-in DB Web Site Traditional marketing to build DB $500 setup, $500/month gets them 2k m/m

Examples: Promoting any product, service Restaurants, bars, clubs, any merchant Simplest form: build opt-in db on web and at point of sale, add to DB

manually, begin sending out communiqués (weekly, monthly, etc.)


Short Code Magic

TEXT VIPto 12345

Mobile Marketing The Short Code (Shared, Private)

Rent from the carriers $500/month or $1000 per month Register application, Use $2500 or $4000 up front (3 months prepaid)

Increase Functionality Invite people to text in Build DBs rapidly Mobile Marketing can include the reply capability to Sending Messages Voting Polling Sweepstakes Informational Alerts (text in requests from the phone)

Examples: Promoting any product, service. Restaurants, bars, clubs, … Simplest form: TEXT pizza to 12345

TEXT Vote ANDREA to 12345


Case Studies


Case StudyNightclub

Entry Level – Mobile Marketing Only

1. Build up DB

A. Web Opt in (driven by email marketing)

B. Point of sale opt-in driven by forms or computer.

2. Begin marketing campaign within 10 days, with as little as 50 people joined in.

Stop by Johnny’s this Friday and receive free admission. Show this text at the door. Opt-out, send QUIT to 12345

3. Setup $250, Monthly Messaging $ 250 (2k m/m)


Case StudyNightclub

Entry Level – Mobile Marketing Only

1. Build up DB

A. Web Opt in (driven by email marketing)

B. Point of sale opt-in driven by forms or computer.

2. Begin marketing campaign within 10 days, with as little as 50 people joined in.

Stop by Johnny’s this Friday and receive free admission. Show this text at the door. Opt-out, send QUIT to 12345

3. Setup $250, Monthly Messaging $ 250 (2k m/m)


Add $$$$ For Planning, creative + Add $100/night for

People walking around the Club

helping people Opt-in.

Case StudyNightclub

Advanced Mobile Marketing Campaign

1. Build up DB

1. Shared short code with keyword (ZACK)

2. Begin marketing campaign immediately

1. TEXT ZACK to 12345 to join ZACK’s VIP club

2. TEXT ZACK to 12345 to enter drawing

3. Setup $500, Monthly Messaging $500 (2k m/m)


Short Code Magic

Case StudyNightclub

Basic Level Program – Mobile Marketing

1. Build up DB

1. Shared short code with keyword (ZACK)

2. Begin marketing campaign immediately

1. TEXT ZACK to 12345 to join ZACK’s VIP club

2. TEXT ZACK to 12345 to enter drawing

3. Setup $500, Monthly Messaging $500 (2k m/m)

4. Using NMS web tool to manage campaign.

Add $$$$ For Planning, creative +Traditional marketing

to drive Opt-in to Short code/Keyword

(Print, radio, ..)


Case Study


NightclubRestaurantsAuto DealersMerchants of all types

Local shops, National Chains

Barber/Beauty Shops, Massage Parlors

If they’re advertising now, SMS is for them!

Case StudyNational Product/Service

Complete SMS Program – Mobile Marketing – National Scope

1. Design Campaign, Setup SMS services

2. Build up DB1. Private short code with one keyword (required for large scale messaging)

2. Link to client web site for opt-ins, welcome messages

3. Begin marketing campaign immediately1. TEXT ZACK to 12345 to join ZACK’s receive valuable discount coupons.

2. TEXT ZACK to 12345 to enter drawing to win prize ($500 value)

4. Message out can include expected Replies (because you have a short code)

1. Zack’s wants to invite you to stop by this Saturday for a special promotion at all of our stores. If you want to save an add’l 10%, reply SAVE now.

5. Setup $5000-$10,000, Monthly Messaging $2500 (50k m/m)

6. Using NMS web tools and client web site to manage campaign.


Case StudiesClient Alerts


GOALS

1. Improved Communications Outbound – instant communication Non-Sales environment

2. Opening New Services To New Markets Inbound – opening business to millions

EXAMPLES Adding SMS Alerts to web sites Adding SMS options to client notification

National Messaging Solutions1803 Holly Ave

Suite 101

Darien, IL 60561 USA

www.nmessaging.com

1+630-964-2300


national messaging solutions sms messaging services, solutions indirect channels program kim wold...

Documents

sms slide

sms advertising

sms applications

customer experiences

critical messaging operations

added sms technology

niche sms firms

different applications