MARKETING PRESENTATION DEVELOPING NEW PRODUCT PRESENTED BY :CHINMAY PATTANAYAK ROLL NO :14 SANANDA

New-Product Development ProcessIdea Generation Idea Screening Concept Testing Business Analysis Development Test Marketing Commercialization

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IDEA GENARATION

SCREENINGCONCEPT TESTINGBUSSINESS ANALYSIS

PRODUCT DEVELOPMEN T TEST MARKETINGCOMMERCIALIZ ATION

IDEA GENARATIONHenry Ford's Model T that was built exactly one hundred years ago (September 1908). Ford wanted to make a car for the multitude, not for the elite, with the best material and the best designI saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution.

SCREENINGCHOOSING BEST IDEA FOR FURTHER Company capabilities to produce & market the DEVELOPMENT

product Nature & wants of Buyer

CONCEPT Seeking potential buyers responses to a product TESTING Low cost determination :1,00,000(Excluding Taxes) idea

Gasoline Model Electric Model

BUSINESS ANALYSIS

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IC S S BA ED E N

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N ANO

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Development in Automotive Engineering Low cost 4 wheeled Ace truck in May 2005

PRODUCT DEVELOPMENT The car was designed at Italy's Institute of

COMPARISION BETWEEN NANO & OTHERThe interior space is 20% more than a Maruti 800. The use of a rear mounted engine to help maximize interior space makes the Nano similar to the original Fiat 500. Low price with new design attracts comparing to other cars. The air intakes on the flanks indicate the position of the engine and is necessary for cooling the engine. This feature is common to Ferraris and Nano.

EST MARKETING

Sample launching 78th edition of the GenevaMotor Show

The Nano will be available in three trim levels: Standard-without A.C. Deluxe-The Deluxe and Luxury variants will get AC and body colored bumpers Luxury-Luxury

Two types of variant cars are available: Gasoline variant(GVariant) Electric Variant(EVariant)

OMMERCIALISATIONCrossing all Barriers (Political,Techinical) Tata promise to launched NANO in Feb,26,2009.

BIBLIOGRA PHY www.Tatanano.www.tata.c com om www.tatamotor. com www.wekipedia. com Business standard Times of India

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