MAKE THE NEWS – WITH NEWSFORCE

• Aphoneapplication

• AllowsAdelaidereaderstocontributetothenewsbysharingnewstips,videoandphotoswiththenewsroomsoftheAdvertiser,SundayMailandAdelaideNow.

• Firstofappofitskindinthecountry

• LaunchedOctober312011

WHAT IS IT?

• RecentlyAdvertiserNewsMediahasexperiencedanincreaseinuser-generatedcontent

– Peopleonthespotatseriousnewsevents– Photosandvideosfromaroundthecity(i.e.celebratoryevents,sunsets,wildlife)– Photossentinforregularnewssegments/competitions

• TheNewsforceAppmakesiteasyforreadertobecomeinvolvedincurrentlocalnews

• Makesthenewsmoreinteractivetorecieveitfromthegeneralpublicaswellasfromthejournalists

• TheAppdemonstratesthecommitmentoftheAdvertisertousestateofthearttechnologytobetterengagewiththecommunity.

WHAT IS ITS PURPOSE?

• TheNewsForceSmartphoneAppisfreetodownloadattheAppstoreandontheAndroidMarket

• Oncedownloadedyousimplyneedtoregisterbyprovidingyourphonenumber

HOW DOES IT WORK?

• Toaddcontent,simplyselectCreateNewContent

HOW DOES IT WORK?

• Youcanthenaddyourstoryorcaptionaswellasaphotoorvideo

• SelectSubmittosendyourcontenttotheAdvertiser,SundayMailandAdelaideNownewsrooms

HOW DOES IT WORK?

• Newsforceisalsoavailabletothosewithoutasmartphone

– NewsForcepageissetupontheAdelaideNowwebsite– Allowsreaderstouploadandsharetheircontentviaanonlineform

HOW DOES IT WORK?

Readers have sent images and information directly from the scene of breaking stories:

CURRENT APPLICATIONS OF NEWSFORCE

Readers are able to send a personal picture to the paper and see it published:

CURRENT APPLICATIONS OF NEWSFORCE

Slideshow collections of Newsforce image collated on the Adelaide Now website

CURRENT APPLICATIONS OF NEWSFORCE

Viral photographic crazes

CURRENT APPLICATIONS OF NEWSFORCE

POSSIBLE USES OF NEWSFORCE FOR EDC

• Newsforceappearstohavebeenacceptedprimarilybymostreadersasauniquephotoshar-ingapplication

• CouldbeusefulforEDCtofurtherpromoteeventsorcampaigns

• Woodville West Open Day:Imagesfromtheeventcouldhavebeenuploadedwithcaptionsexplainingthedevelopment