newsletter · newsletter issue 3 - november/december 2013 welcome as we approach the end of 2013...
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The GTN Greatest Christmas Awards 12th January 2014
The Greatest Christmas Awards were conceived by Garden Trade News magazine to reward garden centre teams who pull out all the stops to maximize their festive sales. Now in its fifth year, the awards have become increasingly popular and The Greatest Christmas Party at Harrogate on 12th January 2014 – where the results are announced – has earned a reputation as the best gig in town, as well as a celebration of the industry’s leading role in Christmas retailing.
Alexander Rose are delighted to support this prestigious event by donating one of our 4m high beautifully hand-crafted Reindeer to the Charity event worth £3,950 retail as a prize at the Awards.
Designed to create a strong focal point in any outdoor space, the Reindeer Collection is manufactured using the finest hand-woven Rose Fibres, a synthetic weave made from the highest quality rattan, onto powder-coated aluminium frames shaped to create the distinctive and sculptural qualities of the reindeer.
The full Reindeer Collection of large and small ‘sculptures’ can be viewed on our website – www.alexander-rose.co.uk
Newsletter
Issue 3 - November/December 2013
www.alexander-rose.co.uk
Welcome As we approach the end of 2013 and our 20th birthday celebrations, we thank our valued customers, staff and suppliers for all their support during this landmark year.
2013 has certainly been eventful at Alexander Rose – we have appointed new staff, increased our warehouse stock to ensure we meet all customer requests for prompt delivery, launched many new furniture designs and greatly increased awareness of our Brand in the contract market.
Also following the recent earthquake and even more devastating Typhoon in The Philippines, we are now fully back in production in our Cebu factory where our weave products are made. Our clean-up operation has commenced and we are working closely with all our staff at the factory and their families to ensure their homes and workplaces are fully re-built. A heartfelt thank you goes out to all those who have donated to the Alexander Rose Relief Fund.
Moving forward into 2014 we are opening a new Showroom in Austria and launching our new National Design Student Competition of which you can read more in this newsletter.
We wish you continued success for 2014.
Borge LethManaging Director
Alexander Rose - At the forefront of outdoor furniture design and manufacturing since 1994.
Alexander Rose at the Independent Hotel Show
As one of the leading outdoor furniture manufacturers in the UK, Alexander Rose have developed a wide range of contract furniture suitable for all aspects of hotel interiors and exteriors, restaurants, spas and leisure resorts. A key product focus for this year’s Independent Hotel show was the Roble (pronounced roh- bley) Tivoli collection and the Broadfield armchair, the first outdoor hardwood chair designed with a curved slat back designed to provide maximum comfort.
Both these products are regularly specified for use in hotels, clubs and restaurants due to their durability, comfort and resistance to frost, sun, rain and temperature fluctuations making them an ideal choice for low maintenance outdoor use.
Tivoli furniture is made in the Alexander Rose factory in Bolivia from the highest grade Roble hardwood using only 100% FSC pure timber from managed forests in the region. Roble is a sustainable hardwood that is robust, stronger and more durable than alternative woods. The design of these highly versatile and practical collection of tables, armchairs, stacking chairs, benches and sunbeds is instantly recognized by its precise angles and horizontal slats. Roble comes in an attractive light yellow brown that naturally weathers to a beautiful silvery grey and has life span of 25 years plus and a warranty of 10 years.
Alexander Rose - At the forefront of outdoor furniture design and manufacturing since 1994.
Become a Garden Furniture Designer
We are delighted to launch our first UK design competition which provides students on full time BA, BSc and Postgraduate Furniture and Product Design Courses to put on their thinking caps and come up with new and exciting ideas for outdoor furniture.
Colleges are encouraged to promote this competition as part of their curriculum and as a live industry-based project that will provide young designers with substantial real work experience. The entries will be judged by Alexander Rose staff and a panel of distinguished industry professionals including Diarmuid Gavin, one of the UK’s leading Garden Designers and a Chelsea Flower Show Gold Medallist and Jonathan Hindle FCSD, from the Worshipful Company of Furniture Makers.
The winning student will have the opportunity to see his or her design manufactured in the Alexander Rose factory and secure a five year contract with a royalty fee payment on sales of their design. 2nd and 3rd runner-up students will be offered all expenses paid trips to major outdoor furniture exhibitions in Cologne and Birmingham to learn more about the industry at first hand.
The three short-listed designs will be announced 1st week in April 2014 and their concept designs will be displayed at the Chelsea Flower Show in May 2014.
UK Student Outdoor
The Challenge
To design either a single piece of Outdoor Furniture or Furniture Set incorporating the Alexander Rose weave material.
The winning project will be manufactured in the Alexander Rose factory in The Philippines. Our aim will be to exhibit the winning design at the Chelsea Flower Show in May 2014
Furniture Competition
Win a trip to Philippines to see
your design in production
Alexander Rose Listed in ‘My Green Directory’
Alexander Rose can now also be found in My Green Directory. The link below will take you direct to the Alexander Rose listing:
http://www.mygreendirectory.info/listing/alexander-rose.html
If you are interested in anything with an environmental focus this site has everything from Eco Builds, Alternative Energy to green Events and Festivals.
We believe in supporting sustainable and ‘green’ issues and reject the ‘throwaway’ society.
Good, sustainable outdoor furniture should be designed and built to last and not be out-of-date and unfit for purpose in a season.
Georgia Hamson Patrick Powlson
Alan Morley
New Appointment for 2013
We are very pleased to have appointed Pat Powlson as area sales representative for the Home Counties and East Anglia region. He started in October and has already hit the ground running visiting and introducing himself to all his new customers.
Pat joins us from Haskins Garden Centres where he has been the garden furniture department team leader. He brings substantial experience, product knowledge and enthusiasm to his new role. Customer service is a major priority for Alexander Rose and Pat looks forward to working closely with all existing and new customers in his territory.
We are also delighted to announce that Georgia Hamson, Sales Representative for the South East region and Alan Morley, Head of Design, are both celebrating 10 years dedicated service with Alexander Rose. Their expertise and commitment to the company has been invaluable and we wish them a long and prosperous future with us over the next 10 years.
One of our customers recently contacted us who had purchased a chair from Alexander Rose in 1994 and after 20 years one of the slats has broken. We are now sending him a new slat free of charge.
Alexander House, Victoria Road, Burgess Hill, West Sussex, RH15 9LETelephone : +44(0)1444 258928 Email : [email protected]
Registered in England No. 28925358 Registered Office 235 Old Marylebone Road, London, NW1 5QT
www.facebook.com/alexanderrosefurniture www.alexander-rose.co.uk
www.twitter.com/alexander__rose
New Alexander Rose Showroom in Linz, Austria
We are delighted to announce that our customers in Austria and Southern Germany can now view Alexander Rose furniture in a stunningly refurbished ancient Powder Tower showroom in the beautiful city of Linz in Austria.
From 14 – 17 November 2013 Michael Stadler, our Austrian distributor for Alexander Rose, will be holding four days of celebration and has said ‘We look forward to welcoming retailers, architects, interior and landscape designers to our in-house fair to see the Alexander Rose collections and
other high quality accessories for the home and garden in a beautiful interior setting’.
This fair will no doubt prove to be very popular and registration for attendance should be made in advance by contacting either:
Willi Aichberger
+43(0)676 5524400
Michael Stadler
+49(0)171 2852700.
or
The showroom can also be visited at other times by appointment and can be found at Gallanderstrasse 15, 4020 Linz, Österreich (Autobahn A7, Exit Hafenstrasse)