next media making the future together · • holographic advertising • close cooperation with vtt...
TRANSCRIPT
Next Media
Making the future together
8.10.2013
Helene Juhola, Director R&D
The Federation of the Finnish Media Industry
2
What is Finnmedia?
• Ensuring freedom of speech
• Promotion of employer policy interests
• Promotion of entrepreneurial activity including R&D&I
3
What is Next Media?
• An industry driven innovation programme
• Supporting transformation to digital business
• Led by
• Three themes:
• Personal Media Day
• eReading
• Hyperlocal
• Based on the sector strategy ”Making the media
sector a winner”
4
Who are involved?
• The whole value network represented
• 60 companies, half of them small ones
• All major publishers, 8 universities and research centers
5
What’s most important?
Business
Education Research
6
What’s most important?
• Silicon Valley type of cooperation
• Exchange of ideas
• Chance to take risks and try something completely new
• Concrete trials, protos and user testing leading to new
products and services
• Researchers with their knowledge as a part of companies’
everyday life
7
Where does the money come from?
• Companies and research partners invest
their working hours
• Public funding from Tekes
• 35 big, 50 small, 70 research
• Results open to all at the end of the
program
• Targeting to business concept projects
and product development
~100 person years
~10 M€
~ 5 M€
Annual volume 2010 - 2013
Companies and research
Tekes – the Finnish Funding
Agency for Technology and
Innovation
8
Example: ePaper 2.0
9
Example: ePaper 2.0
• Target: Ambient light powered, light,
cheap E-Ink display
• Replacing paper as a content carrier
• Could be part of subscription
• Push, not for pull or internet surfing
• Content adapted to the device
• Large user tests – several rounds
• Start-up company: Leia Media Ltd
10
Example: Responsive Design
• Target: HTML5 and responsive design to
the level of native apps
• Identifying and solving problems
together
• Exchanging knowledge
• Applying this knowledge to product
development in media companies
11
Example: Responsive Design
WAN-IFRA Expo 2012
12
Example: Planning data in editorial
systems• Target: to establish a unifying
system independent way to
exchange planning data.
• Supports efficient content
management and exchange
• Prototype system already
functional
• Supports predefined layout
13
Example: Solutions for small
publishers
14
Example: Solutions for small
publishers• Target: New and easy solutions for
digital publishing also for small and
medium size publishers
• Web, tablet and mobile, all platforms
• Content shop & payments
www.lehtiluukku.fi
• 200 Finnish publishers, 350 magazines
and newspapers
15
Example: Lauttakylä Newspaper
• Small, local newspaper
• Target: To develop services for
advertisers in local community
• Web, mobile, city screens
• QR codes, digital coupons with
location aware advertising
• Holographic advertising
• Close cooperation with VTT
Mr. Jyri Korenius, CEO
Lauttakylä –lehti
• Company’s course of actions directed towards growth.
• The knowledge level of the organisation improved.
• The enthusiasm of the personnel increased.
• Enabled original operations model -> differentiation
”
16
Benefits
• Technologies that meet the needs of the future
• Practical help in different stages of development process
• Latest knowledge available
• More doing – less planning to do
17
Companies present in the Expo
• Anygraaf
• Conmio
• Leia Media (at Anygraaf stand)
• P2S Media Group (Scoopshot)
• Tieto
www.wan-ifra.org
www.nextmedia.fi