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Introduction

NAB India

Nab Indias Profile

Purpose of NAB India

NAB Indias Network

Authenticity

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Departments Of NAB India

In Mumbai:

Department of Education

Finance Raising Committee

All India Talking Book Centre

Department of Employment

Sir J. Duggan Braille Press

Microsoft Cyber Caf

Client Service & Job DevelopDepartment

Advocacy Department

Department of Rehabilitation

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Departments Of NAB India

Beyond Mumbai:

IDBI Polytechnic, Ambernath

Lions Old Age Home for the Ageing Blind, Khandala

M. S. Modak Centre for Rehabilitation of the Blind, Nashik

Sabita and Saradindu Basu Centre for Blind Women, New Delhi

Pheroze & Noshir Merwanji Rehabilitation Centre for the Blind, Mt.Abu

Adjustment and Training Centre for the Blind, Aligarh

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Education Department

Integrated education program

Home-based program for MDVI children

All India Scholarship Program

All India Sponsorship Program

Free distribution of Braille Kits

Computer Training Centre

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Finance raising committee

School fund raising

PSU funding

Bank payrolls

Corporate Houses (Air India)

Government funding

Rock concert / music shows

Street rally and Skits

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Employment department

Act as a link between Employers and Blind people, like

An Employment Exchange Bureau:

Open Employment

Self Employment

Project SHADE

Project LEAD

Sheltered Employment

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Sir J. Duggan Braillepress

Indias largest Braille press

Well equipped

Publishes in English, Hindi & Marathi

Supplier of Braille Books to 104 Blind Schools

Backbone of NAB Indias Vision

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All India Talking Book Centre

5500 titles in 10 Various Languages

Acoustically Designed Studios

Digital Recording Facility

Recording done by Professionals / Volunteers

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Microsoft Cyber Caf

Powered by Microsoft

JAWS Technology

MAGIc Technology

Provides services at economic rates

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AdvocacyDepartment

Identifies New Blind people & refer to NAB India

Community Development Program

Provides Permanent Shelter to MDB Clients

Issue Bonafide certificate to Blind people

Provision of several Aid

Provides Legal Literacy to the Blind people

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Job Development Center

Mainly works on New clients

Work under following three steps:

Job training to new Blind person / client

Counseling of new client

Self employment

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Rehabilitation Department

Works with the Principle of:

Acceptance

Adjustment

Achievement

Basic Rehabilitation Training Course

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Rehabilitation Department

Vocational Training

Diploma Program in Physiotherapy

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Project Titleand Objective

To create awareness and increase market visibility of

NAB India, to facilitate fund raising.

We were asked to:

Formulate the Marketing Strategies for NAB India

Study the Function of NAB Indias various Departments

Compare Marketing Strategies of NAB India with other NGOs

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Constraints

We were allowed to work under some restriction and

some constrains that we faced:

Only Strategy Formulation

Only Lead Generation

Time Constraint

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How weachieved our Objective

Marketing of Products made by NAB India:

Surveys

Focused Marketing

To create Awareness of NAB India:

e-Mails to HNIs

Corporate Leads

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How weachieved our Objective

Recommendations for Direct Fund Raising:

Approach Trade Fairs To Tap HNIs

Association with Corporate Houses

Tapping High End People for Donation / Sales

Online Donation facility to make NRI Donation easy

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How weachieved our Objective

Recommendations to Create Awareness & Increase

Market Visibility of NAB India:

Celebrity Endorsement

Increase frequency of Exhibition

Be a part of various Trade Fairs

Set up Stalls at Tourist Places

Collaborate with Highly Visible Events

Association with professional Institutes like ICAI, CFA etc.

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How weachieved our Objective

Lectures & Seminars to be taken in Colleges & Corporate

Online promotion through NGOs website

Create a Video / Documentary film of NGO for public exposure

Road Shows & television telecast Annual Function of NAB India

Tie ups with Radio, T.V. & Newspaper for Advertising

Association with Spas & Massage Center

Association with Youth to promote NAB India

Use Mascot, Year planner to promote Mission & Vision

Contd

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How weachieved our Objective

Recommendation for Improvement in various

Department of NAB India:

Marketing Team

Corporate Relation Team

Efficiency & Quality of work of Blind People

Need to take an Advantage of Increasing CSR activities

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Learning

After working with NAB India we can conclude our

project that it was such a wonderful experience that

gives us first feel of several management principles that

we have studied.

Apart from this experience one more important

aspect of life we came to know is that even a Blind

person has tremendous potential and abilities to

achieve success and it mainly depends on opportunity

provided. Two live example of this are Mr. Ramakrishna

and Mr. Hemant Patil of NAB India.

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Thank You!TAMSO MA JYOTIRGAMAYA