nkba kbis2011 samplicity 2
DESCRIPTION
NKBA KBIS 2011 Presentation deleivered at Berenson Booth for CEU creditTRANSCRIPT
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Samplicity®
Making Decorative Hardware Easy• A way to simplify the hardware selection
process and add profit to your bottom line.• Sample Program
– Register on WWW.Berensonhardware.com• Unique Sample Clips• Price coding • Lifestyle segmented boards and catalog• Web Site and New Mobile Friendly Registration
page
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Why Register?
• Targeted to and for industry professionals– A&D, Cabinetmaker/Showroom– Where to purchase look up with opportunities
for dealers, showrooms, shops etc.
• Images and drawing available for download
• Monthly Newsletter– Current promotions– Inside tips
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Sample Program
• 5 individual samples for projects
• Most items available
• To showroom or home owner by USPS the same or next day.– Need your mailing address for ship to!
• Unique “Sample Clip” supplied with each order
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Sample Clips
• Great way to see hardware on doors!
• No more “Honey you hold it while I look.”
• Ideal to view with in home lighting conditions
• Works with knobs and pulls
• Use several times
• Use with 8-32 or M-4
• Longer 3” clip available
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Price coding
• On sample-boards
• In Catalog
• Chart On Price Lists– Enables designer to select hardware in
budget of project.– Simple opportunity to offer upgrades.– Less need to have to look up many items on
price lists.
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Price Codes
• A = <$5.00
• B = $ 5.00 - $ 6.99
• C = $ 7.00 - $ 9.99
• D = $10.00 - $19.99
• E = >$20.00
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Lifestyle Segmentation
• Timeless Charm (Traditional)
• Uptown Appeal (Contemporary)
• Classic Comfort (Transitional)
• Artisan Inspired (Ornamented, detailed or Rustic)
• Creative Release (Mixed Styles)
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Lifestyles
• Color coded on sample-boards– With images to help style selection.
• Color coded catalog sections– Color tab so all like styles grouped together– Design statement leads each section.
• Web site has search by Item Style– Search Our Database Click on text to right
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Summary
Samplicity®
• Sample Program– (Free samples to your door)
• Sample Clip – Easy way to show samples
• Price coding
• Lifestyle segmentation
• Berenson web site
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Where to connect with Berenson
• WWW.BerensonHardware.COM
• You Tube
• LinkedIn Company Page
• Twitter as @Tbabij
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You can find many more free templates on the Presentation Magazine website www.presentationmagazine.com
Berenson Where Form + Function + Value + FitProvide Solutions that “Fit”