nkba kbis2011 samplicity 2

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NKBA KBIS 2011 Presentation deleivered at Berenson Booth for CEU credit

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Page 1: Nkba kbis2011 samplicity 2

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Samplicity®

Making Decorative Hardware Easy• A way to simplify the hardware selection

process and add profit to your bottom line.• Sample Program

– Register on WWW.Berensonhardware.com• Unique Sample Clips• Price coding • Lifestyle segmented boards and catalog• Web Site and New Mobile Friendly Registration

page

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Why Register?

• Targeted to and for industry professionals– A&D, Cabinetmaker/Showroom– Where to purchase look up with opportunities

for dealers, showrooms, shops etc.

• Images and drawing available for download

• Monthly Newsletter– Current promotions– Inside tips

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Sample Program

• 5 individual samples for projects

• Most items available

• To showroom or home owner by USPS the same or next day.– Need your mailing address for ship to!

• Unique “Sample Clip” supplied with each order

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Sample Clips

• Great way to see hardware on doors!

• No more “Honey you hold it while I look.”

• Ideal to view with in home lighting conditions

• Works with knobs and pulls

• Use several times

• Use with 8-32 or M-4

• Longer 3” clip available

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Price coding

• On sample-boards

• In Catalog

• Chart On Price Lists– Enables designer to select hardware in

budget of project.– Simple opportunity to offer upgrades.– Less need to have to look up many items on

price lists.

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Price Codes

• A = <$5.00

• B = $ 5.00 - $ 6.99

• C = $ 7.00 - $ 9.99

• D = $10.00 - $19.99

• E = >$20.00

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Lifestyle Segmentation

• Timeless Charm (Traditional)

• Uptown Appeal (Contemporary)

• Classic Comfort (Transitional)

• Artisan Inspired (Ornamented, detailed or Rustic)

• Creative Release (Mixed Styles)

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Lifestyles

• Color coded on sample-boards– With images to help style selection.

• Color coded catalog sections– Color tab so all like styles grouped together– Design statement leads each section.

• Web site has search by Item Style– Search Our Database Click on text to right

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Summary

Samplicity®

• Sample Program– (Free samples to your door)

• Sample Clip – Easy way to show samples

• Price coding

• Lifestyle segmentation

• Berenson web site

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Where to connect with Berenson

• WWW.BerensonHardware.COM

• Facebook

• You Tube

• LinkedIn Company Page

• Twitter as @Tbabij

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You can find many more free templates on the Presentation Magazine website www.presentationmagazine.com

Berenson Where Form + Function + Value + FitProvide Solutions that “Fit”