Excellence Awards 2010

Live - learn -n- rock!

OGX Non-corporate

Results

RAISE: 55MATCHED: 43REALIZED:  35

Crecimiento 2009 - 2010

RAISE: 1000%MATCHED: 4200%REALIZED: 1650%

GCP Winter – Summer

AIESEC in Uninorte

Agenda1. Segmentation– TN’s Supply Demand– Local Student Market

2. Promotion Campaign3. MRB’s4. Induction5. Building Capacity – Induction Project

Segementation• Identify key Supply-

Demand • Exchange Tool on

my@.net + Available Form Tracker Updated

• Amount of TN’s DT’s per country.

• Identify JD’s• Choose countries for

promotion• Local Student Market

To consider…• Once countries are selected identify visa Process and possible flight

connections… Nowadays most easy to Latin America + Russia (year 2011).

• This will allow concrete the viability of the project. Main goal is to get the outputs need to design Promotion Campaign.

• The PromC is a key factor and managing the right spectation settings will define the project’s succeed. Focus on promoting the countries and the JD’s which are going to be done during the Exchange.

Local Student Market

• Identify those students’ profile available at your universities.

• Key points: vacation time, academic background and purchase power… Exchange Program maybe expensive for some students.

• Important: Interest on social development and communitarian work; Most DT’s are nor paid in money, we offer here is an int’l experience in order to develop leadership skills and competencies.

• Design MRB’s according to the needs of your LC.Key point: forecast Dual XP once EPs are back, and they could build capacity for your LC in the future.

Promotion• Promotion

Campaign should take 1 month, and it can be done at the same time as LC-Recruitment or just after LC-Recruitment ends:

“it depends on your Local Reality and LC Capacity”

Channels• Define also more than 4 communication Channels to spread the right

message in the market. @UN used the followings:

Information Sessions: Provide all the information about AIESEC and the Project. People will get the right message and build the prospects setting.

AIESEC Stand: Build and stand in a strategic point at your university. Bring laptops, flyers, brochures and other promo material to be given to students. People on the stand have to be trained on sales and also on the project info. This will allow gaining brand positioning and also help to provide detailed info of the project.

ChannelsUniversity Communication Office: Contact this office to promote your project via University media (Web-Page, Mail, Tv, Magazines), is a key stakeholder you can capitalize and also have a great access to the student market. By doing it, students perceive more value on AIESEC and capt attention of more students which may be interested on the Exchange Program. 

WEB 2.0 and Social Networks: Use Facebook, Twitter, etc, to get close contacts with more students. Increase your presence on the student market, and allow students to get any update quickly.

Avoid using those communication channels which are not effective: i. e. in Uninorte is useless to put a poster, because there are a big amount of other announcements, which is very hard to get the attention of students.

MRB’s• Design MRB’s according to

the needs of your LC. Don’t forget to evaluate those competences and skills needed by an Exchange Participant.

• English Level is required to be evaluated

• LC members which are interested on the project doesn’t need to make MRBs: they done already once the entered to AIESEC.

Induction• EP’s have to go to

LIM/LTM and OPS. Be clear on this topics while promotion, because EP’s must realize they are going to participate on these conferences.

 • At the same time try to

develop local XPS to ensure more quality on the process.

Building Capacity• It could be a great alternative to execute

the as Induction Project if your LC doesn’t have capacity. Important is to align project timelines with the global realization dates, in order to capitalize the opportunity.

• Care about the times for promotion (1month), Matching (less than 1month), and visa process (average 1.5month)