oh no…social media
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Oh No…Social Media. Where To Begin With Social Media And Why Do It? (i.e. begin with the end in mind). First The Why…. You Can Get More Sales By Leveraging Your Time Relationship Marketing You Can Charge Higher Fees By Establishing Yourself As “The Expert” In Your Local Marketing Area - PowerPoint PPT PresentationTRANSCRIPT
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Where To Begin With Social
Media And Why Do It?
(i.e. begin with the end in mind)
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You Can Get More Sales By Leveraging Your Time Relationship Marketing
You Can Charge Higher Fees By Establishing Yourself As “The Expert” In Your Local Marketing Area
You Can Gain More Control Over Your Revenue Stream By Reaching Out To The Public Directly
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Social Media Is A Way To Deliver A Message From Many To Many.
That’s A First In History You Can Have A Two Way Dialogue You Can Get Feedback This Changes Everything
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Social Media Mimics Real Life’s Basic Need To Gather.
People Want To Be Together And Learn And Share Not Be Sold
It’s About Building Know Me, Like Me, Trust Me Relationships
If You Would Be Perceived As A “Butthead” For Doing Something In Real Life Then You’ll Be Perceived The Same Way If You Do It In Social Media
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The Big Equalizer For The Little Guy (aka, You And Me!)
You Can’t Put Up a Web Site Today And Expect 100’s Of People To Show Up There Tomorrow
It Doesn’t Cost Your Firm Money To Promote Little Companies Can Build An Audience You Can Easily Surround Yourself With Your
Prospects And Let Them Get To Know You
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Facebook Has More Than 355,000,000 Users
55% Of All Americans Have An Account They Spend An Average Of 19 Minutes A
Day Average Time Spent On Google 3 Minutes Bonus: Facebook Is Totally Viral
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Twitter Is Doubling In Size Every 90 Days
Their Short Term Goal Is 50,000,000 Users
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YouTube Has 75,000,000 + Videos And Growing Daily
YouTube Gets More Viewers Than ABC, CBS, NBC And Fox Network Combined.
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The “You” NetworkAnd
A “System” To Do It
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The Power Of Consolidation And Linking
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We Are Going To Link All Of Your Social Networking Properties Together To
Build The “You” Network
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Twitter Facebook YouTube Your Blog / Website Blog Talk Radio
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They Don’t Treat People As Friends, So… Say Nice Things Be Complimentary Let People See All Sides Of You (not just
your business side) Be Helpful If Your Not Having Fun, Others Will Sense
That
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Mom Already Told You This, Don’t Kiss (sell) On The First Date! ;-)
If people think your sole purpose for being on the site is not to add to the community but to sell then you will fail.
When You Go To A “Real” Social Gathering (as opposed to a virtual gathering) Hopefully You Don’t Start Selling Right Off The Bat (or at all).
Definitely Don’t Be Pushy!
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Thinking It’s About The Number Of Friends Or Followers! It’s Really About The Quality Of Your
Friends And Followers. Who Is Your Target Audience?
Real Estate Professionals Mortgage Brokers Home Buyers & Sellers Consumers Of Other Services You Sell
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Thinking It Takes Too Much Time And Never Getting Started
Not Updating Your Properties On A Regular Schedule
Not Following The Terms Of Service Of The Various Sties
Not Moving Your Friends And Fans On To Your List
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I Can’t Stress This One Enough…
REPEAT: Not Adding To The Community But Just Flat Out Selling. This Is The Kiss Of Death On A Social Networking Site!
People Join Social Networking Sites To Be A Part Of A Community Where They Can Build Relationships. Contribute To The Community And Get What You Want…Sales!