old town lansing

Old Town Lansing

Thursday September 19 2013

MY STORYbullEast Lansing NativebullMSUbullPart Time JobsbullWharton CenterbullMSU Department of DancebullMichael Patrick Shiels Radio ShowbullOld Town Commercial Association



LOCATION


Main Street in Lansing


HISTORY


HISTORY


HISTORY BEFORE MAIN STREET






OLD TOWN MAIN STREET







Old Town Commercial Association


The Four Point Approach-Plus one

Promotions Design Organization Economic Restructuring ROOT Group


Our ImpactbullOver 5000 Volunteer Hoursbull8 new businesses and 3 expandedbullOver $400000 of private investment

-Data from 2012


PromotionsTaste amp Tour of Old TownChalk of the TownFestival of the Moon amp SunTurner Street Outdoor TheaterOktoberfestDickens VillageScrooge Scramble 5K


DesignPlant SwapCommunity Clean UpPickinrsquo Up Old Town CampaignGeneral Beautification of Old TownBenches amp BannersMural Projects


OrganizationAnnual MeetingSponsorshipMembershipJoint MixerCompassionate Feast Popcorn TinsPancake Flip-off


Economic RestructuringWake Up Old Town Business Assistance TeamBrokers Luncheon Business Planning Guide Market Study


Root GroupMaintaining the River TrailCommunity Block PartyFarmers MarketCommunity GardenPub Night


EVENTSARE WHAT KEEP OUR PROGRAM ALIVE


Calendar at OTCAbull FebruaryAnnual MeetingbullAprilTaste amp Tour of Old TownBroker LuncheonbullMayCommunity Clean UpbullJune Chalk of the TownScrapfestFestival of the Moon amp SunbullJulyTurner Street Outdoor

bullAugustJazzFestRenegade Theatre FestivalPRIDEbullSeptemberBluesFestbullOctober Old Town OktoberfestbullNovember Compassionate FeastbullDecember Dickens VillageScrooge Scramble


PROMOTIONS TASTE amp TOUR OF OLD TOWN


Promotions CHALK OF THE TOWN


PROMOTIONS SCRAPFEST

TEXT

VIDEO








PROMOTIONS TURNER ST OUTDOOR THEATER

OUTDOORTHEATER

OUTDOORTHEATER

OUTDOOR

THEATER

OUTDOOR

THEATER


PROMOTIONS DICKENS VILLAGE


FESTIVAL SEASONThursday September 19 2013

FESTIVAL OF THE MOON amp SUN

3-5 MONTH PLANNING PROCESS1 COMMITTEE

HOURS OF TASKS$40000 - $50000 RAISED


THE ELEMENTS DESIGN PROMOTION MATERIALSFOOD VENDORSDRINK VENDORSMEDIASUPPLIES MERCHANDISE SPONSORSVIPLAYOUTVOLUNTEERSENTERTAINMENTTRANSPORTATION


Why do we execute all of these events

BRING AWARENESSBRING CUSTOMERS

ENERGY DEVELOPMENT ENGAGEMENT

COMMUNITY STRENGTHPRIDE


HOW TO MAKE A OLD FESTIVAL NEW







VIDEOThursday September 19 2013

OLD TOWN OKTOBERFEST




SO HOW DOES ALL THE MAGIC HAPPEN

GET THE BEST PEOPLE COMMITTEES ORGANIZATION PASSION DEPENDENCY SHOWCASING OUR COMMUNITY - OLD TOWN


INTERNING AT OTCA


COMMUNICATION INTERNSHIP

Execute all aspects of one major event in Old Town including

Securing sponsors vendors entertainment

Coordinating day of event

Write press releases and monthly newsletter stories

Develop social media campaigns

Work with local businesses and execute beautification

projects

Create website and advertising copy


DESIGN INTERNSHIP

Monthly City Pulse Ads

OTCA Branding Materials

Festival amp Event Posters

All event collateral materials

Website design



THANK YOU


LOUISE GRADWOHL EXECUTIVE DIRECTOROLD TOWN COMMERCIAL ASSOCIATION

louiseoldtownmainstreetorgThursday September 19 2013

MY STORYbullEast Lansing NativebullMSUbullPart Time JobsbullWharton CenterbullMSU Department of DancebullMichael Patrick Shiels Radio ShowbullOld Town Commercial Association



LOCATION




HISTORY


HISTORY





















-Data from 2012






















TEXT

VIDEO









OUTDOORTHEATER

OUTDOORTHEATER

OUTDOOR

THEATER

OUTDOOR

THEATER































INTERNING AT OTCA









projects



DESIGN INTERNSHIP





Website design



THANK YOU





LOCATION




HISTORY


HISTORY





















-Data from 2012






















TEXT

VIDEO









OUTDOORTHEATER

OUTDOORTHEATER

OUTDOOR

THEATER

OUTDOOR

THEATER































INTERNING AT OTCA









projects



DESIGN INTERNSHIP





Website design



THANK YOU






HISTORY


HISTORY





















-Data from 2012






















TEXT

VIDEO









OUTDOORTHEATER

OUTDOORTHEATER

OUTDOOR

THEATER

OUTDOOR

THEATER































INTERNING AT OTCA









projects



DESIGN INTERNSHIP





Website design



THANK YOU




HISTORY





















-Data from 2012






















TEXT

VIDEO









OUTDOORTHEATER

OUTDOORTHEATER

OUTDOOR

THEATER

OUTDOOR

THEATER































INTERNING AT OTCA









projects



DESIGN INTERNSHIP





Website design



THANK YOU























-Data from 2012






















TEXT

VIDEO









OUTDOORTHEATER

OUTDOORTHEATER

OUTDOOR

THEATER

OUTDOOR

THEATER































INTERNING AT OTCA









projects



DESIGN INTERNSHIP





Website design



THANK YOU
























TEXT

VIDEO









OUTDOORTHEATER

OUTDOORTHEATER

OUTDOOR

THEATER

OUTDOOR

THEATER































INTERNING AT OTCA









projects



DESIGN INTERNSHIP





Website design



THANK YOU











OUTDOORTHEATER

OUTDOORTHEATER

OUTDOOR

THEATER

OUTDOOR

THEATER































INTERNING AT OTCA









projects



DESIGN INTERNSHIP





Website design



THANK YOU

































INTERNING AT OTCA









projects



DESIGN INTERNSHIP





Website design



THANK YOU











projects



DESIGN INTERNSHIP





Website design



THANK YOU




DESIGN INTERNSHIP





Website design



THANK YOU





THANK YOU




old town lansing - our impact

Technology

town festival

community old town

old town oktoberfest

old town main street

town scrapfest festival

old festival new

promotions turner