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ON24 FOR LAW FIRMSIn a hyper-competitive landscape, law firms need to stand out from

the competition. Successful firms need effective ways to showcase

their lawyers’ expertise in front of clients and prospects.

ON24 has become the marketing platform and continuing legal

education (CLE) of choice for over 100 of the world’s leading law

firms. ON24’s Webcast Elite provides law firms everything they

need to deliver feature-rich, engaging live and on-demand webinars

that generate new business, update clients, and educate partners

and team lawyers.

SOLUTIONS GUIDE

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PURPOSE-BUILT FOR MARKETERS

Webinars are a key marketing tool for generating new

business and updating clients — and ON24 Webcast Elite is

the only webinar platform specifically built with marketers in

mind. From driving new opportunities to expanding existing

business, ON24 can help you more effectively communicate

with your prospects, clients, and partners.

A RICH USER EXPERIENCE

ON24 Webcast Elite helps you deliver dynamic events

that will create a connection between the client and the

brand, deepen engagement, and position your firm as

a thought leader.

∞ Branding. With ON24’s fully customizable webinar consoles,

your events will shine with your logos, colors, imagery, and

brand messaging.

∞ Interactivity. The ON24 platform offers more than

30 interactive tools, including polling, Q&A, chat, and

group collaboration to give you more ways to engage

your audience.

∞ Multimedia events. With ON24, you can integrate on-

camera presenters, stream live industry updates, and share

engaging video clips in every webinar.

ALL THE METRICS THAT MATTER

ON24 engagement scoring delivers behavioral analytics

that tell you which prospective clients are the most

interested, so your account teams know where the best

leads are. And our analytics dashboard provides valuable

performance benchmarks and instant insight into how

your webinars stack up to other events in your industry.

Even better, ON24 Webcast Elite can become a seamless

component of your existing marketing technology stack.

ON24 integrates with all the most popular CRM and

marketing automation software, including Vuture, giving

you same-day access to your event data.

EXTENDED VALUE FROM YOUR WEBINARS

With ON24, you can easily publish all your past events to a

powerful on-demand webinar and video portal, extending

the life of your content and the value of your webinars.

ON24 portals deliver the same demographic and behavioral

data to tell you everything you need to know about webinar

attendees. That means more contacts, and more value, with

no additional effort.

Fish & Richardson Webinar: Post-Grant for Practitioners

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THE BENEFITS OF ON24∞ HIGHLIGHT YOUR BRAND IN A PROFESSIONAL,

POLISHED WEBINAR ENVIRONMENT

∞ EXTEND YOUR REACH TO A LARGER, WIDER AUDIENCE

∞ INCREASE AWARENESS AND DRIVE DEMAND FOR YOUR SERVICES

∞ ENABLE MORE MEANINGFUL AUDIENCE INTERACTIONS WITH NETWORKING TOOLS AND CAPABILITIES WITHIN THE WEBINAR

∞ CREATE AND DELIVER INDUSTRY OR CLIENT UPDATES QUICKLY AND EASILY

EASY ACCESS FROM ANY MOBILE DEVICE

In the office, at home, at the airport, on the subway — there’s

no way to know where your prospective clients will be when

they log in to your next webinar. While other webinar tools

force users to download extra apps and clunky plugins, ON24

Webcast Elite always supports the latest mobile and tablet

platforms, including Apple iOS and Android devices.

CLE CERTIFICATION - AUTOMATED

ON24’s certification widgets transform your webinars into

powerful tools for CLE. ON24 gives you the tools to automat-

ically poll your users, verify CLE codes, and track the time

a user attends the webinar, allowing legal marketers to

automatically certify attorneys attending the webinar for CLE

credit. Our reporting and analytics dashboards display the

pass/fail status of all attendees, as well as detailed reports

on each individual’s performance. Automated certificate

generation enables you to provide instant certification to all

qualified attendees.

TRUSTED BY KEY LEGAL BRANDS

Law firms of all sizes use ON24 Webcast Elite for thought

leadership, continuing legal education (CLE), internal

communications, and more.

“With ON24, we’ve been able to extend and grow our webinar programs, which is a real benefit to our organization and the legal profession. ON24 Webcast Elite is a proven solution with tremendous value for all legal marketers.”– Adam Stock, Chairman,

Legal Marketing Association: Bay Area Chapter

© 2015 ON24, Inc. For more information on the benefits of the ON24 virtual environment, contact us at 877-202-9599 or visit www.on24.com.

ON24, INC.

201 THIRD STREET SAN FRANCISCO, CA 94103

877.202.9599 ON24.COM

ABOUT ON24, INC.

ON24 is the leading webinar marketing platform for demand generation, lead qualification

and customer engagement. Its award-winning, patented, cloud-based platform enables

companies of all sizes to deliver engaging live and on-demand webinars. Providing

industry-leading analytics that can be integrated with all leading marketing automation

and CRM platforms, ON24 enables marketers to optimize demand generation, enhance

lead qualification and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent

development and town hall meetings. More than 1,000 enterprises rely on ON24,

including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse, and SAP.

The company is headquartered in San Francisco, with offices throughout the world.

For more information, visit ON24.com.