online marketing for small biz: email marketing (unit 2 of 4)
DESCRIPTION
Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com - Adult School of Montclair class, "Online Marketing for Small Businesses"TRANSCRIPT
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Online Marketing for Small Businesses: Email Marketing
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Creating Your First Email Newsletter
• Logon to An Email Marketing Company– Constant Contact, Vertical Response, iContact,
Mailchimp• Select Email Template• Input Email Message Settings• Create Email Message• Select Email List• Select Delivery Date
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Choose Email Marketing Service
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Select Email Template Wizard
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Select Email Template
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Email Message Settings
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Email Message Settings
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Create Email Message
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Select Email List
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Select Delivery Date
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Subject lines
• First things people read• Will determine open rates• Short and Descriptive• Don’t be Too Cute• Think Like a Newspaper Headline• http://www.copyblogger.com/email-subject-li
nes/• http://lyrishq.lyris.com/index.php/Email-Mark
eting/Email-Subject-Lines-15-Rules-to-Write-Them-Right.html
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Header
• Subject Line• From Line
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Subject Lines
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Copy and Content
• Know Your Audience• Header (Top Of Email)• Proof Read• Bullet Points (scannable)• Image Alt Text• Table of Contents• Editorial Calendar
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Email Newsletter Samples
• http://www.urbachletter.com/• http://www.bluepenguindevelopment.com/in
dex.htm• http://blog.oomgroup.com/
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Relevant
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Overall Design
• Great Design for InbBox• Design for Mobile Devices• http://designrfix.com/inspiration/newsletter-d
esigns-60-great-examples
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Analytics
• Open rates• Click through rates• And more
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Analytics Image
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Welcome Email
• Like a first date• Consistent Branding• Friendly Tone• Remove Obstacles• Offer• Call To Action
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Building Readership
• Adding Email Subscribe Form• Web site, blogs, everywhere• Events• 50 Ways To Grow Your Email List
http://www.verticalresponse.com/sites/www.verticalresponse.com/files/50_ways_to_grow_your_list_guide.pdf
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Email Forms and more…
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Compliance
• Opt-ins and Ethical• Don’t Buy Email Addresses
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Social Media Integration
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Choosing An Email Marketing Service
• Web site, blogs, everywhere
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More On Email Marketing
• Build Relationships• Dating Your Leads. Marrying Your Customers• Integrate Email Marketing with Other
Marketing