LISTEN

Then What?

A

nd Th

en?

What Action?

1

2

3

Monitor

Track

Measure

Crisis Management

Do they like your competitors?

Analyse the results

Report back on

coverage

Gather

strategic

insights

eMarketing toolkit Web PR / PPC / Social Media / SEO

Integrated implementation channel

Campaign Burst -Crisis / Launch

Ongoing sustainable

plan

Where are you mentioned?

Who’s talking about you?

Where are they hanging out?

Should you be there?

How do they feel about you?

What do they want from you?

What are they interested in?

Online Reputation Management (ORM)

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