opening remarks @ vietnam digital marketing & technology conference 2010 by tony truong...
DESCRIPTION
Tony Truong (that's me), Managing Director of Golden Digital share thoughts on Digitization of Media @ the 1st Annual Vietnam Digital Marketing & Technology Conference 2010.TRANSCRIPT
Digitization of Media
Tony Truong
Managing Director
Golden Digital
Ho Chi Minh City // December 9, 2010
I’m sorry marketers
Vietnam is going digital. And there’s nothing you can do about it.
They say, TV is King, then Print
But that’s rapidly changing.
Vietnam
Was an under-developed third-world country, where people were poor, living standard was low, and technology was limited.
Viet Now
Welcome to Vietnam, a nation with one foot planted in the past and another ready to race into the future. (Anna Maria Virzi, ClickZ)
0-4 5-9 10-1415-1920-2425-2930-3435-3940-4445-4950-5455-5960-6465-6970-7475-7980-8485-8990-9495-99 100+
Of Vietnam’s Population is under 30 years old.
*International Database, US Census Bureau
55%
Digitization of Vietnam has already begun.
144Million mobile phone users
*General Statistic Office // October, 2010
in Vietnam.
There are
30%Has access to internet via computers
*VNNIC OCT/2010
VN Media Consumption
INTERNET IS NOW THE SECOND MOST IMPORTANT MEDIUM
Young, tech savvy & connected,
Vietnamese are consuming digital media like never before. Just like any other young markets around
the world.
Time spent on digital media
Surpasses that of other media.
The digital revolution is
changing the way we consume all
media.
Digitization has changed our society and our behavior.
http://www.youtube.com/watch?v=gpkV4fNcYcI
Welcome to the near future.
Digital will no longer be a channel, digital will fuel our society into the next age.
Are you ready?
Digitization will continue
The line between TV & Digital will diminish.
Internet is TV is Internet is TV
http://www.youtube.com/watch?v=7se8kZFVbJ8
http://www.youtube.com/watch?v=bQoF6QhfRVw
http://discover.sonystyle.com/internettv/commercial/#/video
How about OOH? Easily digitized
http://www.youtube.com/watch?v=z1U1OM5UsLA
Print has also gone digital.
Want more?Digital has gone on print.
Ah, did I say that radio is also digital?
TV is digitalOOH is digitalPrint is digitalRadio is digitalWeb is digital
Mobile is digitalEverything is digital.
If everything is digital, then digital will affect every aspects of life.
Today we seek to show you a little glimpse of that digital world here.
And hope to inspire you to look at digital differently. Bigger, wider and more interactive than you imagined.