ots hospital training solution pitch deck
TRANSCRIPT
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Omkar Training ServicesPrivate Limited
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Hospital Training SolutionsMaking unemployed rural Indians 'industry ready'.
Omkar Training ServicesPrivate Limited
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OTS - Hospital Training Services
Wants to bridge the gap betweenthe high demand for quality workers
in hospitals and shortage of theirsupply by providing world classdigital training material at very low
price to unemployed illiterateIndians in their native language.
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The Market Problem
India faces an acute shortage of over 6.4million workers in the health sector with Uttar
Pradesh alone accounting for a shortfall of 1
million professionals, according to a studyundertaken by the Public Health Foundation of
India for the Ministry of Health and Family
Welfare reported in The Hindu. Reference
One billion people are affected by global
shortage of healthcare workersReference
http://www.bmj.com/content/342/bmj.d696http://www.staffingindustry.com/eng/Research-Publications/Daily-News/India-Healthcare-worker-shortage-24130http://www.bmj.com/content/342/bmj.d696http://www.staffingindustry.com/eng/Research-Publications/Daily-News/India-Healthcare-worker-shortage-24130 -
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Our Insight
Technology driven graphical (picture based) contentalong with local language voice overcan be used to helpilliterate unemployed rural population to get betterequipped for hospital industry jobs can solve this
problem.
Rapid decline of Internet, computer, mobile &smartphone prices in recent years has resulted in its
skyrocketing penetration in India (including rural areas)US NGO MyHERO has been using technology to deliver
healthcare education to rural population. Reference
http://www.ncbi.nlm.nih.gov/pubmed/21995854http://www.ncbi.nlm.nih.gov/pubmed/21995854http://www.ncbi.nlm.nih.gov/pubmed/21995854 -
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Accelerated shortage of workers
With increasing lifestyle related ailments as well asincreasing awareness & progress in modern medicines,
the load on already overloaded healthcare industry isexpected to grow steadily.
With increase in choice of occupation in urban and rural
areas, its important to make getting into health careindustry simpler, easier, cheaper and quickly rewarding.
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Our Business Proposition
Is to solve the workforce shortage problem by
enabling Governments, NGOs , Hospitals to come onsame platform via our solutions comprising of : Mobile & desktop interactive Training delivery Cloud based centralized analytics Job boards
And create this offering by using funds for : Cost of detailed research of hospital needs Creation of training material & local language
voice over instructions
Technology development Marketing Efforts
In short its a highly scalable, quickly deployable &sustainable lean business solution, perfectly targeted.
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How the business process will work
Identifypotential pilot
Hospitals,NGOs and
Govt bodies
Pitch our
services andproducts toHospitals &
others
Make Trainingmaterials
available to the
potentialworkforce
Generate
money via Products Services Analytics
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Proof of Concept
Rural self study experiment with Ethiopian children
have been learning without teachers.
This is a similar training model by the One Laptop Per
Child organization that has shown encouraging results.
Reference
http://www.technologyreview.com/news/506466/given-tablets-but-no-teachers-ethiopian-children-teach-themselves/ -
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Increasing MedicalTourism for low cost
as well as betterquality in India
Market Size & Potential
There will be massiveneed for technology
driven trainingsolutions in health
care Industry
Our Target : 18-24
age group has thehighest incidenceof smartphone
users (13%)
Our Apps /
software will beoffline and will not
depend onunreliable dataplan / internet.
Decreasing cost totravel abroad and
increasing demandand pay for
workforce abroad
Increasing
population andurbanisation in
India
Increasing career
options within healthcare industry &
speciality hospitals
Everaccelerating
developmentsin medicineand hospital
technologies
Shortage oftrainers inhealth care
domain
CD & DVD playershave reachedvirtually every
village household
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Competition Mapping
There are few NABH Accreditation trainingorganisation in India but their focus is mid or
large urban hospitals.
Some international NGOs are targeting thisdomain but none of them have dedicated
pan India presence and neither is their focus
on rural workforce training specifically for
hospitals.
We will have an early mover advantage and
potential opportunity for sector dominance.
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Go To Market Plan
Identify potentialpilot Hospitals,
NGOs and Govtbodies
Pitch ourservices andproducts toHospitals &
others
DevelopTraining
Products andfreeze service
offerings
Research andData Collection
Make Trainingmaterials
available to thepotentialworkforce
Generate money via
Training
TargetAdvertisements
Analytics Placements
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Core Strategy : Why will this work? Industry driven desperate need of time.
Proven model for content delivery (one laptop per child)
Extremely Scalable.
High unemployment rates in rural India
Future needs are expected to be even higher
Virtually no competition
Technical deployment infrastructure already in place in
most geographical areas (CD/DVD Players,Multimedia
Desktops & Smartphones)
Hospitals have been willingly paying for training of
existing staff & new hiring of quality staff.
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Financial Model
Invest upfront in market research, training module
development and technology
Earn quickly
by selling digitaltraining
products
Earn gradually
via placements& trainingservices.
Earn also via in
app advertising,sms, co
branding, etc
Build Long term profitable partnerships - withHospitals, Hospital Equipment Makers, Hospital SuppliesProviders, Hospital Infrastructure creators / maintainers,
Pharmaceutical Manufacturers, Specialist Doctors,
Medical Colleges, etc
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What are we looking for?
US$847,800
This covers the basic CapEx
&
3 years of Cash Cost
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Utilization of Funds over 3 years
Cost HeadCost PerMonth in
US$
Cost for 36Months in
US$
Notes
Salary Cost of two founders 5000 180000 Two Directors
Occupancy Rate 1000 36000 Office Rent
Office overheads 250 9000 General office
Technology Cost 300 10800 Bandwidth, Hosting, Maintenance etc
Engineers / Developer 3, UI/UX Designers1, Content writers creators / editors 4,Marketing 3, admin/account 1
12000 432000 Averaged at 1000$ per person permonth
Travelling & Accommodation 3000 108000 Travel for research, marketing andpartnerships
Advertising & Promotions 2000 72000Test Marketing, PR Cost, MediaPublicity etc.
TOTALS 23550 847800 CapEx + Costs for 3 years
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Breakeven Plan
Revenue Medium US$ PerInstance
MultipleInstancesper entity
Multipleentities
Total
Advertisements within thetraining Content (2/5th)
0.0033912 100 1,000,000 339,120
Training material sale (2/5th) 0.34 1 1,000,000 339,120
Retainership & Data accessfees from Hospital (1/5th)
16.95 1 10,000 169,560
1. 8,000,000 is known shortage of ward boys as of today. RefUndocumented needcould be even more.
2. Assuming 10,000,000 as wardboys shortage today and about 10% reachout =1,000,000
3. 2,400,000 is known shortage of Nurses as of today. Ref4. Currently 25+ million people are unemployed in rural India Ref5. Additional possible sources of income not considered in this conservative projection.
Notes
http://www.onemint.com/2010/11/10/indias-unemployment-rate-stands-at-9-4/http://www.navkarskills.com/About_sector.htmlhttp://www.onemint.com/2010/11/10/indias-unemployment-rate-stands-at-9-4/http://www.who.int/bulletin/volumes/88/5/10-020510/en/http://www.navkarskills.com/About_sector.html -
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Projections with better pricing & numbers
Revenue MediumUS$ /
InstanceInstances / entity Multiple entities Total
Advertisements within thetraining Content
0.0011 100 1,000,000 110,000
Training material sale 5 1 1,000,000 5,000,000
Retainership & Data accessfees from Hospital
33 3 10,000 990,000
Revenue (Total - 847,800) - - - 5,252,200
Investor share of net profitcalculated as per 30% equity
- - - 1,575,660
1. 5$ (INR 300) is a reasonable price for training material + membership for much betterjob opportunities even in rural India
2. 33$ (INR 2000) is easily affordable by even very small hospitals per year for gettingworkforce who are trained at least little bit. Hospital can also have particular user'sdetailed self-training statistics before hiring.
3. It should be very easy to get 50 companies to spend 2200$ (INR 1,32,000) toadvertise to at least 1 million rural Indians - at least 100 times each, @ 0.11 cents
/impression4. Additional possible sources of income not considered in this projection.
Notes
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Probable Threats
International NGO / CSR funding similar project.
Indian Union Govt deploying similar project in alliance
with BSNL and/or local governments
IT / Pharma industry syphoning our workforce.
Automation of manual work by robots and computersin hospitals.
Piracy of software & apps
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From an IPO we create massiverural - urban channel for HospitalIndustry as well as other related
industries like pharma,recruitment, etc.
Acquisition by mobile app
development companies, trainingcompanies as well asplacement/recruitment
companies who want to get intorural India market
Acquisition by Hospital chainslike Apollo, Fortis or Sahyadri for
sourcing people and even tocreate exclusive competitive
advantage.
Acquisition by
International Chain of hospital
who wants to enter/expand intoIndia, especially rural markets.
Mutual funds may buy outInvestor stakes
Advent has invested heavily in Care
Outcome of Business
Exit via M&A or IPO
http://www.reuters.com/article/2012/04/02/advent-international-investment-idUSL3E8F23K320120402http://www.reuters.com/article/2012/04/02/advent-international-investment-idUSL3E8F23K320120402http://www.reuters.com/article/2012/04/02/advent-international-investment-idUSL3E8F23K320120402 -
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The Founders and Team
Omkar S. Nisal,Director , OTS Pvt Ltd
He knows how to make business happen.
Chaitrali O. Nisal, Director , OTS Pvt LtdShe knows how to architect and make technology
happen.
They both have experience of numerous previous startupsincluding hospital training services & IT Services.
Various business mentors and guides across age-groups,
geography and Industry.
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Why OTS?
OTS has been training workforce in many small & midsized hospitals and thus are aware of some painpoints first hand. We already had conducted somepilot tests for using technology for training the staff.
OTS founders come from technology background andalso have partnership with other technologycompanies as well.
OTS is in process of creating joint venture with othersuccessful partners who specialize in marketing, inrural solutions deployment arena and in working withNGOs & Govt of various emerging economies in Asia
& Africa.
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Did you have these questions in mind?
Q: How will to tackle Piracy issue?
A: Assuming we will have 20 to 25% market share eaten bypiracy, it still is a profitable proposition. Moreover piratedsoftware means hospitals would not be able to track thetraining stats and we can charge the user (plus penalty)
from user at the time of recruitment.
Q: What will you do when there is a competition?
A : User experience and speed of placement based on
training statistical data would be our differentiator and valueproposition. We of-course are expecting competition by theend of the first year. Yet its a huge virgin market, and evenif we have 20 competitors, every one should be able tothrive.
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Thank you for your attention.Omkar Training Services Private Limited
P22, Indrangari, Dahanukar Colony,Kothrud, Pune, India 411029
Omkar Nisal (Director)
+919850230070