HgBrief 01

Exhilaro

01/05

Create an alternative version of Helvetica Bold for use as a display font, which does not appear to be derived from the original version to communicate personality and creativity. Changes made must be within the restrictions of Helvetica Bold and uppercase, lowercase, glyphs and numbers must all be made. Font must be usable and working. Promotion must be fun and appropriate to creative audience.

Beatrice Warde did not imagine her crystal goblet would contain Pepsi -Cola, but some vessel has to do it.

“

”- Jeffery Keedy

The Rules of Typography According to Crackpots Experts, 1993

OUGD301

Hazel Gage

Brief 01

Exhilaro

02/05

Exhilaro specimen booklet produced with three different stocks including tracing paper in order to demonstrate the comparison to Helvetica Bold. Hand stitched and rounded corners to add character, personality, aswell as giving a friendly impression.

HgOUGD301

Hazel Gage

Brief 01

Exhilaro

03/05

Customers interested in purchasing the font can request a specimen pack which includes a print, highlighting details of the font, and a set of 10 postcards, alongside the specimen booklet.

HgOUGD301

Hazel Gage

Brief 01

Exhilaro

04/05

Online promotion of this font is necessary, due to it being available to purchase online through a Font Foundry. A free downloadable PDF specimen is available to potential customers, containing the same information as the booklet and poster, in a digital form.

HgOUGD301

Hazel Gage

Brief 01

Exhilaro

05/05

All deliverables focus heavily on the promotion of ‘Exhilaro’ and showcase it to the highest potential.

HgOUGD301

Hazel Gage

Brief 03

A Type of Show

01/05

‘A Type of Show’ is an exhibition held at Text/Gallery in London and includes work by Australian typographers. Create an strong visual identity, and design the information presented to visitors of ‘A Type of Show’.

HgOUGD301

Hazel Gage

Brief 03

A Type of Show

02/05

A variation of printed ephemera is available to visitors of the exhibition, either as a free leaflet; with a small amount of information and directions to the event, or through a priced guide, including specific features on selected contributors. 2-colour printing decreases cost and harnesses the current trend of fluorescent colours which is appropriate for this exhibition as it does not have longevity. Hg

OUGD301

Hazel Gage

Brief 03

A Type of Show

03/05

The plaques for each piece of exhibited work utilizes the identity through colour edging and type treatments. These details strengthen the identity and give a professional feel.

HgOUGD301

Hazel Gage

Brief 03

A Type of Show

04/05

Banners highlighting the gallery and information points allow visitors to make their way to the exhibition. The identity becomes the promotion in the environmental installation. From this attention grabbing large scale plaque located in Bloomsbury Park (close to the exhibition), wayfinding pieces allow the visitors to find their way easily to the small gallery. Hg

OUGD301

Hazel Gage

Brief 03

A Type of Show

05/05

HgOUGD301

Hazel Gage

All elements work in unison with each other and even though are printed using a fluorescent spot colour, it does not overpower the exhibited work as it is one element. Once you have seen the identity, it is not a shock anymore. The identity for ‘A Type of Show’ is sucessful as a short lived one.

Brief 04

Ministry of Sound

01/05

D&AD competition brief for Ministry of Sound required 3x A2 typographically focussed posters to promote ‘Saturday Sessions’ in September, October and November in 2012. Collaboratively, Steph Bourne and I also added a 3D element and produced promotional material for the events.

HgOUGD301

Hazel Gage

Brief 04

Ministry of Sound

02/05

While creating the layout and typography for the posters, I took into account our vision of 3D elements and also Stephs idea of a geometric feel. Through slanted type and a logo, the posters have a fun appeal and suggest movement. The 3D pieces add interest and make the audience want to know more.

HgOUGD301

Hazel Gage

Brief 04

Ministry of Sound

03/05

Consistent layout on all versions enable other aspects of the design to change. Colours, as specified by Ministry of Sound, along with their recognisable logo, ensures the identity is not lost but instead becomes part of the 3D posters.

HgOUGD301

Hazel Gage

Brief 04

Ministry of Sound

04/05

To compliment the 3D effect on the posters, we collaboratively created short stop motion videos which will be played in the underground. These could be shown nearer the dates and on the night itself of the club openings. Please see my Design Practice blog for the full and proposed videos.

HgOUGD301

Hazel Gage

Brief 04

Ministry of Sound

05/05

HgOUGD301

Hazel Gage

Environmental installation brings the experience to potential visitors of the club nights. They can interact with the geometric shapes and find out information on how to attend and tickets etc.

Brief 05

The Specials

01/05

Produce a range of limited edition products to be sold for the ‘The Specials’ based on their ethos and most popular songs. To achieve desirable retail products, print quality and uniqueness was a large focus. Due to these reasons, I have employed a mechanical pen printing technique for all products, resulting in each print being completely unique.

HgOUGD301

Hazel Gage

Brief 05

The Specials

02/05

Alternative typeface designed for each of the chosen top 5 ‘The Specials’ songs applied to prints and vinyls. Every typeface reflects the records message and through the black and white, communicates the brands existing identity while taking a contemporary approach. Type designed to be eyecatching from across a room and so gain sales.

HgOUGD301

Hazel Gage

Brief 05

The Specials

03/05

Specially produced prints for each song in black and white variations. Each printed with a black or white pen on opposite stock. A feel of quality and authenticity to these limited editions.

HgOUGD301

Hazel Gage

Brief 05

The Specials

04/05

Vinyl records available for each of the 5 ‘The Specials’ songs. Again using the specialised type for each one and available in a black or white edition. Also printed with the mechanical pen technique to continue the high quality throughout the range.

HgOUGD301

Hazel Gage

Brief 05

The Specials

05/05

Prints and records all special editions, black or white to reflect the bands existing identity. The range should encourage customers to purchase other items and make a collection of these special editions.

HgOUGD301

Hazel Gage