TONY TAN CAKTIONG Chairman

GRACE TAN CAKTIONG President

BELEN RILLO Vice President

YSMAEL BAYSA Treasurer

WILLIAM TAN UNTIONG Secretary

SENEN BACANI Member

MARISSA CAMACHO Member

ERNESTO TANMANTIONG Member

CARL BRIAN TANCAKTIONG Member

JOSEPH TANBUNTIONG Member

MA. GISELA TIONGSON Executive Director

Our Board of Trustees

6/F Jollibee Plaza Building10 F. Ortigas Jr. AvenueOrtigas Center, Pasig CityPhilippines

Jollibee Group Foundation (JGF) is the social responsibility arm of Jollibee Foods Corporation (JFC), the Philippines’ largest food service company and Asia’s largest restaurant company which includes Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Burger King Philippines, Yonghe King, Hong Zhuang Yuan, and San Pin Wang. JGF supports food related programs for the community in alignment with JFC’s vision of spreading the joy of eating to everyone.

About the Cover

A decade since its establishment, Jollibee Group Foundation continues to move forward and endeavors to build on its accomplishments and learnings to effect meaningful change in the communities. The grains and seeds in the photo represent the Foundation’s thrust of ensuring everyone’s access to food.

Our Values

Our work is guided by the very same values that have successfully guided JFC since its inception. Excellence, honesty, integrity, frugality, and teamwork are the basis of our endeavors. These guide our behavior as a group of companies, as individuals, as Filipinos and as an inseparable part of a greater community.

Humility to listen and learn, respect for the individual, embracing the spirit of family and fun, and customer focus form the foundation of our relationship with stakeholders, partners, our communities and our nation.

We find partnerships with communities and synergies with other institutions to ensure that our programs are strategic and sustainable.

Our Mission

Together with our partners, we help our communities through:

• Improved access to Education for the youth• Livelihood programs for small farmers • Leadership development for local organizations• Environment-friendly initiatives• Disaster Relief and Rehabilitation for calamity-stricken regions

About the JGF Logo

2

About Jollibee Group Foundation

Jollibee Group Foundation is the social responsibility arm of Jollibee Foods Corporation, the Philippines’ largest food service company and Asia’s largest restaurant company which includes Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Burger King Philippines, Yonghe King, Hong Zhuang Yuan, and San Pin Wang.

Our Vision

Jollibee Group Foundation envisions that every Filipino is able to access basic community services and live a life defined by dignity, purpose and active participation in nation-building.

The JGF logo is composed of visual

elements that represent the group’s

values, aspirations and purpose.

The rising sun represents the

vision for a brighter and happier

tomorrow. Like the hope that springs

from a new day, the sunrise also

expresses JGF’s goal in its programs

to empower and uplift communities.

The hill in the horizon represents the

challenging but surmountable uphill

journey of community development.

The eight stepping stones found on

the hill serve as a guide that leads to

the path of positive change. The

stones represent the values of

Jollibee Foods Corporation: customer

focus, excellence, respect for the

individual, teamwork, spirit of family

and fun, humility to listen and learn,

honesty and integrity and frugality.

Grace Tan CaktiongPresident

Jollibee Group Foundation

All of us have the capability

to take part in solving the

challenges our communities face

with our constant awareness of

our common humanity and

mindful collaboration.

...

““

About Jollibee Group Foundation

Jollibee Group Foundation is the social responsibility arm of Jollibee Foods Corporation, the Philippines’ largest food service company and Asia’s largest restaurant company which includes Jollibee, Greenwich, Chowking, Red Ribbon, Mang Inasal, Burger King Philippines, Yonghe King, Hong Zhuang Yuan, and San Pin Wang.

Our Vision

Jollibee Group Foundation envisions that every Filipino is able to access basic community services and live a life defined by dignity, purpose and active participation in nation-building.

Our Values

Our work is guided by the very same values that have successfully guided JFC since its inception. Excellence, honesty, integrity, frugality, and teamwork are the basis of our endeavors. These guide our behavior as a group of companies, as individuals, as Filipinos and as an inseparable part of a greater community.

Humility to listen and learn, respect for the individual, embracing the spirit of family and fun, and customer focus form the foundation of our relationship with stakeholders, partners, our communities and our nation.

We find partnerships with communities and synergies with other institutions to ensure that our programs are strategic and sustainable.

Our Mission

Together with our partners, we help our communities through:

• Improved access to Education for the youth• Livelihood programs for small farmers • Leadership development for local organizations• Environment-friendly initiatives• Disaster Relief and Rehabilitation for calamity-stricken regions

3

About the JGF Logo

The JGF logo is composed of visual elements that represent the group’s values, aspirations and purpose. The rising sun represents the vision for a brighter and happier tomorrow. Like the hope that springs from a new day, the sunrise also expresses JGF’s goal in its programs to empower and uplift communities. The hill in the horizon represents the challenging but surmountable uphill journey of community development. The eight stepping stones found on the hill serve as a guide that leads to the path of positive change. The stones represent the values of Jollibee Group Foundation: customer focus, excellence, respect for the individual, teamwork, spirit of family and fun, humility to listen and learn, honesty and integrity, and frugality.

2

JGF’s partners include JFC customers, enthusiastic individual members of the JFC family, non-government organizations, local government units, national government agencies, academic institutions, other foundations and business institutions. During the event, JGF also launched the 10th Year Commemorative Book, which talks about the principles that the Foundation is built on and shares highlights of its journey thus far, alongside stories of 10 partners and partner-beneficiaries. JGF also produced the Stories of Change Videos, which highlight the compelling stories of three JGF partners. From the story of a military man who returned to his parents’ calamansi farm, to a teacher who understands that her role as an educator goes beyond the classroom, to a businessman whose personal bottom line goes beyond profits – these videos helped show stories of inspiring people that JGF has been privileged to work with. To view these videos, please visit www.jollibeefoundation.org

Jollibee Group Foundation (JGF) launched its year-long 10th anniversary celebration with a Thanksgiving Mass in January 2015. Attended by the management and staff of Jollibee Foods Corporation (JFC), the activity included a Farmers’ Market to showcase the crops and produce of farmer groups participating in the Farmer Entrepreneurship Program. A highlight of the year was the Partners’ Night held in May 2015 to recognize partners who have helped implement the Foundation’s programs and expand its reach over the years. JGF believes that there is an opportunity for everyone to contribute to creating solutions to the country’s pressing social concerns.

4

A Decade of Sharing Joy

Jollibee Group Foundation (JGF) launched its year-long 10th anniversary celebration with a Thanksgiving Mass in January 2015. Attended by the management and staff of Jollibee Foods Corporation (JFC), the activity included a Farmers’ Market to showcase the crops and produce of farmer groups participating in the Farmer Entrepreneurship Program. A highlight of the year was the Partners’ Night held in May 2015 to recognize partners who have helped implement the Foundation’s programs and expand its reach over the years. JGF believes that there is an opportunity for everyone to contribute to creating solutions to the country’s pressing social concerns.

JGF’s partners include JFC customers, enthusiastic individual members of the JFC family, non-government organizations, local government units, national government agencies, academic institutions, other foundations and business institutions. During the event, JGF also launched the 10th Year Commemorative Book, which talks about the principles that the Foundation is built on and shares highlights of its journey thus far, alongside stories of 10 partners and partner-beneficiaries. JGF also produced the Stories of Change Videos, which highlight the compelling stories of three JGF partners. From the story of a military man who returned to his parents’ calamansi farm, to a teacher who understands that her role as an educator goes beyond the classroom, to a businessman whose personal bottom line goes beyond profits – these videos helped show stories of inspiring people that JGF has been privileged to work with. To view these videos, please visit www.jollibeefoundation.org

54

6

Launched in 2007, the Busog, Lusog, Talino (BLT) School Feeding Program aims to address hunger among public school pupils from Kinder to Grade 6, by providing them daily lunch, so they can stay in school and learn better.

The program harnessed the strengths of Jollibee Foods Corporation (JFC) in food service management, and promoted partnership among stakeholders to ensure effective program implementation and sustainability.

Since its launching, the BLT program has served 165,000 pupils from 1,567 schools in more than 200 municipalities across the country, through its 196 partners. It has also served as a model of effective public-private partnership in promoting educational attainment in the country.

BUSOG, LUSOG, TALINO SCHOOL FEEDING PROGRAM

In 2015, Jollibee Group Foundation (JGF) held the first BLT Excellence Awards to honor exemplary performance of schools in implementing the BLT standards for food safety and quality, and their innovative approaches to working with the community to sustain the program. Agboy Elementary School in Leon, Iloilo was named the Grand Winner.

Components of BLT Standards

PROGRAMREPORTING

PROGRAMLEADERSHIP

PARTICIPATION OF PARENTS

FEEDINGSERVICES

FOOD SAFETYFOOD PRODUCTION AND PROCESS

CLEANLINESS & CONDITION

FINANCIAL ACCOUNTABILITY

PYolanda Peniero

Principal, Agboy Elementary SchoolLeon, Iloilo

First BLT Excellence Award Grand Winner

BLT challenges me as a principal:

what more can you do beyond BLT?

That is one uniqueness of BLT, not only does

it provide funds, it also grooms you to

do more. As a leader you lead by example.

I believe that a program will be

successful because of the collaborative

effort of our stakeholders.

“

“

Launched in 2007, the Busog, Lusog, Talino (BLT) School Feeding Program aims to address hunger among public school pupils from Kinder to Grade 6, by providing them daily lunch, so they can stay in school and learn better.

The program harnessed the strengths of Jollibee Foods Corporation (JFC) in food service management, and promoted partnership among stakeholders to ensure effective program implementation and sustainability.

Since its launching, the BLT program has served 165,000 pupils from 1,567 schools in more than 200 municipalities across the country, through its 196 partners. It has also served as a model of effective public-private partnership in promoting educational attainment in the country.

BUSOG, LUSOG, TALINO SCHOOL FEEDING PROGRAM

In 2015, Jollibee Group Foundation (JGF) held the first BLT Excellence Awards to honor exemplary performance of schools in implementing the BLT standards for food safety and quality, and their innovative approaches to working with the community to sustain the program. Agboy Elementary School in Leon, Iloilo was named the Grand Winner.

7

Components of BLT Standards

PROGRAMREPORTING

PROGRAMLEADERSHIP

PARTICIPATION OF PARENTS

FEEDINGSERVICES

FOOD SAFETYFOOD PRODUCTION AND PROCESS

CLEANLINESS & CONDITION

FINANCIAL ACCOUNTABILITY

P

6

98

Volunteer mothers prepare nutritious meals in the BLT Kitchen for public elementary school pupils in Capas, Tarlac

“ JGF, in partnership with the Department of Education (DepEd) and the Local Government Unit of Capas, Tarlac launched the BLT Kitchen in September 2015.

It was a pilot initiative that supported the implementation of DepEd’s School-Based Feeding Program (SBFP). The first BLT Kitchen was set up in Capas Gabaldon Elementary School, which served five schools.

The successful pilot project was made possible through effective inter-agency collaboration. JGF established the kitchen facility in the school, while the LGU provided funds for the parents’ medical check-up and daily transportation. Funds for the feeding program came from the DepEd SBFP budget. The five participating schools were responsible for overseeing daily operations while parent volunteers prepared meals and allocated portions for distribution to the satellite schools and their pupils. JGF will continue to work with partners to build more BLT Kitchens across the country.

A New Approach to BLT

Betty TayagBLT Kitchen Parent Volunteer

Capas, Tarlac

Barangay Health Worker ako at

masakit talaga sa loob ko na makakita

ng bata na gutom kaya gusto ko talagang

mag-volunteer sa project na ganito. Sanay na

kami tumulong na walang hinihinging

kapalit. Nakakataba lang ng puso

na alam mong nakakatulong ka.

“

“

As a Barangay Health Worker, it pains me to see hungry children in my

community. This is why I volunteer my time to projects like this. We are used

to doing this without expecting anything in return. It warms my

heart to know that I am able to help.

“

“

Volunteer mothers prepare nutritious meals in the BLT Kitchen for public elementary school pupils in Capas, Tarlac

JGF, in partnership with the Department of Education (DepEd) and the Local Government Unit of Capas, Tarlac launched the BLT Kitchen in September 2015.

It was a pilot initiative that supported the implementation of DepEd’s School-Based Feeding Program (SBFP). The first BLT Kitchen was set up in Capas Gabaldon Elementary School, which served five schools.

The successful pilot project was made possible through effective inter-agency collaboration. JGF established the kitchen facility in the school, while the LGU provided funds for the parents’ medical check-up and daily transportation. Funds for the feeding program came from the DepEd SBFP budget. The five participating schools were responsible for overseeing daily operations while parent volunteers prepared meals and allocated portions for distribution to the satellite schools and their pupils. JGF will continue to work with partners to build more BLT Kitchens across the country.

A New Approach to BLT

98

950MTVegetables delivered

to JFC in 2015

PhP 43MTotal Sales

in 2015

P

Ilocos Sur

Pangasinan

NuevaEcija

Quezon

Albay

Cebu

Geographical CoverageFARMER ENTREPRENEURSHIPPROGRAM

In 2008, Jollibee Group Foundation (JGF) initiated the Farmer Entrepreneurship Program (FEP) together with partners to improve smallholder farmers’ income by linking them to the supply chain of institutional markets such as Jollibee Foods Corporation (JFC).

Since its launch, FEP has facilitated the training of 1,816 smallholder farmers on agro-enterprise development and enabled 20 farmer groups to deliver to 20 institutional markets including JFC.

Starting 2015, JGF focused on 12 farmer groups that deliver white onions, salad tomatoes, green bell peppers, Taiwan hot peppers, calamansi, cabbage, Baguio beans, sayote, Chinese cabbage (pechay) and carrots to JFC. Their transactions reached a combined total of 950 metric tons, amounting to more than PhP43 million in value.

10

Michael RegenciaManager

Caoayan Onion Growers CooperativeCaoayan, Ilocos Sur

Malaking pinagbago

sa buhay ko dahil sa

programa na ito. Sa pamamagitan

ng mga training, natutunan ko kung paano

makisalamuha sa iba't-ibang tao kahit mga

institutional buyer at kung paano mag-handle ng

isang kooperatiba. Nakikita ko na unti-unting umaangat

'yung kabuhayan namin. Masasabi ko na pagdating

ng araw, may maayos na kinabukasan akong

maibibigay sa aking mga anak.

“

“

Many things have changed in my life because of this program. Through the trainings

I attended, I learned how to deal with different people even institutional buyers, and

how to handle a cooperative. I can see that our lives are gradually improving.

I am hopeful that in time, I can provide my children a better future.

“

“

FARMER ENTREPRENEURSHIPPROGRAM

In 2008, Jollibee Group Foundation (JGF) initiated the Farmer Entrepreneurship Program (FEP) together with partners to improve smallholder farmers’ income by linking them to the supply chain of institutional markets such as Jollibee Foods Corporation (JFC).

Since its launch, FEP has facilitated the training of 1,816 smallholder farmers on agro-enterprise development and enabled 20 farmer groups to deliver to 20 institutional markets including JFC.

Starting 2015, JGF focused on 12 farmer groups that deliver white onions, salad tomatoes, green bell peppers, Taiwan hot peppers, calamansi, cabbage, Baguio beans, sayote, Chinese cabbage (pechay) and carrots to JFC. Their transactions reached a combined total of 950 metric tons, amounting to more than PhP43 million in value.

11

950MTVegetables delivered

to JFC in 2015

PhP 43MTotal Sales

in 2015

P

Ilocos Sur

Pangasinan

NuevaEcija

Quezon

Albay

Cebu

Geographical Coverage

10

12

Farmers from Camalig, Albay happily harvest hot peppers for delivery to Jollibee Foods Corporation

“

FEP as a Model for Inclusive Business

In previous years, JGF has had the opportunity to share its FEP experience and learn about the practices of other organizations in various fora such as the CSR Asia Summit organized by CSR Asia in Hong Kong and the Harvard Asia Business Conference in Boston, Massachusetts both held in 2014; and Deusto University’s Global Dialogues on Sustainable Business held in Bilbao, Spain in 2013. For 2015, JGF sustained its participation in local and international dialogues to gain new insights and continuously improve the implementation of FEP. This included the Livelihoods Asia Summit in India, Credit Suisse Philanthropy Forum, and the Roundtable on Inclusive Agribusiness in Southeast Asia held in Vietnam. FEP was cited as a model for Inclusive Business in setting up the government-initiated Negosyo Centers, while Pres. Benigno Aquino III mentioned the program as an example of enabling small farms to sell produce directly to institutional markets at the APEC Small and Medium Enterprises Summit 2015.

Engr. Paulo HonradoPresident

Rural Bank of Guinobatan, Inc.Guinobatan, Albay

As a lending institution

we consider it an investment to

help farmers develop and level up. We know

that in the future, we will be able to

expand our business but at the same time

help small farmers improve their lives.

“

“

Farmers from Camalig, Albay happily harvest hot peppers for delivery to Jollibee Foods Corporation

FEP as a Model for Inclusive Business

In previous years, JGF has had the opportunity to share its FEP experience and learn about the practices of other organizations in various fora such as the CSR Asia Summit organized by CSR Asia in Hong Kong and the Harvard Asia Business Conference in Boston, Massachusetts both held in 2014; and Deusto University’s Global Dialogues on Sustainable Business held in Bilbao, Spain in 2013. For 2015, JGF sustained its participation in local and international dialogues to gain new insights and continuously improve the implementation of FEP. This included the Livelihoods Asia Summit in India, Credit Suisse Philanthropy Forum, and the Roundtable on Inclusive Agribusiness in Southeast Asia held in Vietnam. FEP was cited as a model for Inclusive Business in setting up the government-initiated Negosyo Centers, while Pres. Benigno Aquino III mentioned the program as an example of enabling small farms to sell produce directly to institutional markets at the APEC Small and Medium Enterprises Summit 2015.

1312

The Foundation helped me financia

to communicate with my superi

technical skills training helped me

motivated to pursue a c

Partner Universities and Colleges• Ateneo de Davao University• Don Honorio Ventura Technological

State University• Meycauayan College• National Polytechnic College of

Science and Technology - Novaliches• Nueva Ecija University of Science

and Technology• Our Lady of Fatima University -

Valenzuela• Polytechnic University of the

Philippines• St Louis University• St. Clare College of Caloocan• St. Nicolas College of Business

& Technology• STI Caloocan• STI College Alabang• STI Computer College Parañaque• University of Cebu• University of Cebu - Lapu-Lapu and

Mandaue, Inc.• West Bay College

Partner Technical Skills Schools• Don Bosco Technical College, Inc. • Don Bosco Canlubang, Inc.

“

“

Gideon FloresProject ACE Scholar

Metro Manila

Hindi lang nakatulong

yung Foundation sa financial

na sitwasyon ko, pero pati na rin sa

pag-communicate. Nagkaroon ako ng confidence

na makipag-usap sa mga boss. Nakatulong din 'yung English

proficiency at technical skills para magsulat at magdeliver ng

maayos na reports. 'Yung scholarship ang nagbigay sa akin

ng motivation at suporta na mag-aral ulit ng college degree.

The Foundation helped me financially and also improved my confidence

to communicate with my superiors. The English proficiency and

technical skills training helped me write effective reports. I was

also motivated to pursue a college degree as a result.

“

“

“

“

PROJECT ACE SCHOLARSHIPS

The Project ACE (Improving Access, Curriculum, Employability) Scholarship Program offers assistance to underprivileged youth committed to forging a brighter future for themselves and their communities. The unique feature of this scholarship program is its focus on improving students’ employability.

In College Scholarships, scholars are enrolled in Hotel and Restaurant Management or Business Management in various universities. They acquire work experience at Jollibee, Chowking, and Greenwich restaurants. Those hired upon graduation are placed in a fast track management training program.

Technical Skills Training scholars study in Don Bosco Technical College and Don Bosco Canlubang. They undergo practicum in the JFC commissary or with service providers of JFC’s restaurants.

Since 2006, 137 scholars have graduated from college and 169 have completed Technical Skills Training.

15

Partner Universities and Colleges• Ateneo de Davao University• Don Honorio Ventura Technological

State University• Meycauayan College• National Polytechnic College of

Science and Technology - Novaliches• Nueva Ecija University of Science

and Technology• Our Lady of Fatima University -

Valenzuela• Polytechnic University of the

Philippines• St Louis University• St. Clare College of Caloocan• St. Nicolas College of Business

& Technology• STI Caloocan• STI College Alabang• STI Computer College Parañaque• University of Cebu• University of Cebu - Lapu-Lapu and

Mandaue, Inc.• West Bay College

Partner Technical Skills Schools• Don Bosco Technical College, Inc. • Don Bosco Canlubang, Inc.

14

16 17

1| During the Galing Pook Governance Fair, Jollibee Group Foundation (JGF) held a Farmers’ Market showcasing fresh produce supplied by smallholder farmers to Jollibee Foods Corporation (JFC) 2| Employees of JGF and JFC volunteered their time and expertise during the APEC 2015 CEO Summit wherein JGF Chairman Tony Tan Caktiong was the Summit Chairman 3| Through the effective inter-agency collaboration of DepEd, the Tarlac LGU and JGF, the first BLT Kitchen in Capas, Tarlac was inaugurated 4| In partnership with the Provincial Government of Tarlac, JGF convened stakeholders from the province to develop prototype solutions that address hunger among school-aged children5| The Farmer Enterpreneurship Program was presented in various fora as a model for Inclusive Business such as the Social Economy Summit with Sen. Bam Aquino6| JGF worked with Greenwich to pilot AralKada, a program which aims to engage the youth in promoting learning among public school children

16

2

4 5 6

1

2015 Highlights

3

17

18 19

JFC Family in Action

1918

1-2| Jollibee Foods Corporation (JFC) employee volunteers from Burger King and Chowking support the efforts of communities to protect the environment through a series of Tree Planting and Nurturing activities3| The Jollibee Franchisees Association held a Farmers’ Market to show their support for Jollibee Group Foundation’s (JGF) Farmer Entrepreneurship Program4| Jollibee President Joseph Tanbuntiong leads the team in serving lunch in a BLT school in Palo, Leyte5-7| JGF with Greenwich, Red Ribbon and Mang Inasal complement resources to ensure that assistance to the communities are effective and sustainable

Burger King1

Chowking

Jollibee

2

4

GreenwichJollibee Franchisees Association Red Ribbon Mang Inasal5 6 73