OUR JOURNEY TO COMMERCE ANYWHERE

THE COMPANY

65 SPORTS 45,000 PRODUCTS

UNDER 1 ROOF

for the happiness of sports people INNOVATION LOVERS

OUR AREAS OF EXPERTISE

Omnicommerce retailer

Creator of exclusive sporting goods (by usages)

SOME FIGURES

70 000 employees

9.1 billion Euros

45 000 products

in catalog

65 sports

>1 000 stores

GREAGREATER CHINA

140 (Taiwan : 6) TER CHINA

140 (Taiwan : 6)

BRAZIL

19

THAILAND

5 INDIA

37

RUSSIA

39 GREAT CHINA

166 (Taiwan: 6)

KUWAIT : 1 LEBANON: 1 EMIRATES : 1 MOROCCO

4

953 STORES WORLDWIDE / 26 RETAIL COUNTRIES

OUR STORES

EUROPE

SWEDEN 1

SLOVAKIA 2

CROATIA 2

BULGARIA 4

NETHERLANDS 5

CZECH REP 9

TURKEY 13

ROMANIA 15

HUNGARY 16

UK 18

BELGIUM 24

GERMANY 24

PORTUGAL 25

POLAND 44

ITALY 103

SPAIN 131

FRANCE 292

OUR PASSION BRANDS

4 research themes on human body

50 researchers

40 new patents in 2014

530 engineers

RESEARCH, DEVELOPMENT &

DESIGN

Decathlon proposes smart innovative solutions satisfying our users’ needs

FRESH & BLACK By combining the Fresh technology, which

reduces the perceived heat inside the tent, and

the Black technology used to produce a fabric

that keeps out the light

www.quechua.com

SELFIT In one click, the frame can be fitted with

clear, smoked or reflective lenses, depending

on the light and on what you want.

Also exists for corrective lenses.

www.nabaiji.com

OUR INNOVATION

APTONIA DOUBLE USE You can choose your drink in a single click:

water or a sports drink in different

concentrations, thanks to the unique refilling

system: the sports drink capsule.

www.aptonia.com

THE OPPORTUNITY

SCALABILITY Guarantee high

performance

EFFICIENCY Deliver quality and

improve time to market

UNIFIED Unified IT system in

order to get unified 360° view of our business

AUTONOMY Build an open solution allowing autonomy in

zones/countries

PRIORITIES FOR CUBE

SIMPLIFICATION OF CUSTOMER PATH All types of orders are handled on a same journey, processes such

as returns are eased, Customer identification is lightened, Check out

is accelerated

USEFUL FOR CUSTOMERS ,

RELEVANT FOR TEAM MEMBERS Customers dedicated tools are either

substitutes, additional or specifics views of

existing tools for team members

CONSISTENCY Of information displayed

(web/stores - Customer/team member - Devices)

GLOBAL AND DIGITALIZED OFFER With visibility of local commercial policy

LIFE CHANGER

STOCK: AVAILABILITY, RELIABILITY,

360° view of stock with shortened delays of delivery

GLOCAL A global program open to local

implementation, configuration,

parameterization

BUSINESS STANDARDS Mutation to a single model

Web to store and store to web

GLOBAL

LOCAL

LIFE CHANGER

DECATHLON UNIQUENESS Customer experience and loyalty to our ADN

more than commercial efficiency

FEB. 2017 Production release to

deliver every week NOV. 2015 End of dev

R16.1

JAN. 2015 Launch of

fondation

phasis

JUNE 2015 End of fondation

phasis & Start of

first dev

OCT, 2016 Planned date for

openning in NL

JAN. 2017 Start of roll-out on

20+ countries

S2 2017 Planned period

for openning in

RU

DEC. 2018 END OF

ROLL-OUT

2015 2016 2017 2018

MAR, 30

2016 Open in China

TIMELINE

RECOMMENDATIONS Do not just build an ecommerce platform

Do not underestimate complexity • Invest on Oracle Skills as early as possible

Close the gap between IT & Func • Invest on Agile Methodology for all

• Challenge the MVP

Design carefully the specifics / Have a good Architect

Have a good Quality Acceptance dedicated

OUR JOURNEY TO COMMERCE ANYWHERE

OUR PASSION BRANDS