OUTLINES

Clients' websites:How to find the info you need

Jarno de BoerPaul Honess

12th ICCRMAntalya, Turkey

22-24 June 2006www.iccaworld.com

12th ICCRM, Antalya, 2006

Who are your clients

• Corporate• Governmental• Associations• Planners

12th ICCRM, Antalya, 2006

Overview

• Searching the internet• An Associations point of view• Website creating• Discussion

12th ICCRM, Antalya, 2006

Things to know before you begin searching

• What are you really searching?• Types of search tools available • Where should you begin?• What other tools exist to find

information through the Internet

12th ICCRM, Antalya, 2006

Types of search tools

Three basic types of Search tools

– Search engines• Google – Yahoo - MSN

– Subject directories• Built by human selection

– Searchable database• ICCA database

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The best search engines

• Google – Yahoo – MSN– Things you can do

• Phrase searching• Language

– Things not supported• Case sensitivity• Use or searches for variants

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Still Googling in 2006

• Why Google– Biggest search engine– PageRank system – Special searches– Shortcuts

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Still Googling in 2006

• Some Google short comings– Sometimes difficult to find the right

information– PageRank

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The 5 step search strategy

1. Analyze your topic to decide where to begin

2. Pick the right starting place3. Learn as you go & vary your approach4. Don’t bog down in any strategy that

doesn’t work5. Return to previous strategies better

informed

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Combine your search methods

• ICCA Databasewith

• Search enginewith

• Website of the association

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Academic Associations: Their Congresses and Websites

• 2 approaches:– Encouragement to bid– Contacting a successful bidder

• IPS Congress every 2 years• IPS website…

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IPS Website: Available information

• Congresses?? • Society’s officers• Affiliate societies – incl. PSGB• Basically:

– A very ‘thin’ site– Not even their own site

• Other resources at this site:– World Directory of Primatologists– Meetings Calendar (doesn’t list IPS 2008)

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PSGB Website: Available Information

• Society Officers?• Scientific meetings coordinator• IPS 2008?

Finally…

• Websites of scientific publishers may help identify associations via journals

• Academic Associations frequently have ‘thin’ websites

• Identify young & retiring individuals well-placed in their association

12th ICCRM, Antalya, 2006

Designing a good website

From a visitors point of view a good website is one that…

• … is usable• … has something he/she wants• … doesn’t waste his/her time• … isn’t irritating

12th ICCRM, Antalya, 2006

A quick overview 1. Make your site usable by everyone2. Make it as fast as possible3. Make your site easy to use4. Make your site useful5. Maintain integrity, be professional6. Make your site friendly and fun to use7. Use cutting edge technology wisely and

effectively8. Remember that what you think is true may not

be true9. Also worry about people who use less powerful

computers

12th ICCRM, Antalya, 2006

Designing a good website

From a visitors point of view a good website is one that…

• … is usable• … has something he/she wants• … doesn’t waste his/her time• … isn’t irritating

12th ICCRM, Antalya, 2006

Conclusion:

• Think before you search• Define what you’re looking for• Select the right search method or

combination• Make notes of the results• Don’t give up, just try in another way

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Discussion:

• How are you searching at this moment• What could be improved• What role could ICCA play in improving

searching for information related to our industry