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Outreach to Latino Parents: Engaging Latino Families in the College‐Going Process Rocio Diaz Multicultural Outreach Community Liaison Savino Rivera Multicultural Admission Coordinator Kim Case, PhD Research Associate, Institute for Latino Educational Achievement Prepárate 2013 | Chicago, IL | 5.1.13

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Page 1: Outreach to Latino Parents: Engaging Latino Families in ... · my son can go to college. I want to thank the people that make possible that we have the correct information so that

OutreachtoLatinoParents:EngagingLatinoFamiliesintheCollege‐GoingProcess

Rocio DiazMulticultural Outreach Community Liaison

Savino RiveraMulticultural Admission Coordinator

Kim Case, PhDResearch Associate, Institute for Latino Educational Achievement

Prepárate 2013      |      Chicago, IL      |      5.1.13

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Welcome!Sessionoverview• Introduction• Evolving Model of Outreach at Goshen College

• Outreach Logic Model• Research findings• Innovative approaches to outreach

• Discussion

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Objectives• Participants will… 

• be able to construct a basic logic model to guide outreach efforts

• acquire at least one idea for implementing assessment 

• be inspired to try innovative approaches to Latino outreach

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College‐goingculture• Going to college is the next step for everyone

• Going to college is the norm• Higher Education – the expectation, not the exception

‐‐College Board

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GoshenCollegevisionGoshen College will be recognized as an influential leader in liberal arts education focusing on international, intercultural, interdisciplinary, and integrativeteaching and learning that offers every student a life‐orienting story embedded in Christ‐centered core values: global citizenship, compassionate peacemaking, servant leadership and passionate learning.

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Institutional Mission  & Identity

Grant Funding Lilly Endowment, Inc.

Demographic Shifts

Growing Latino population

The Center for 

Intercultural Teaching 

and Learning

2006

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LAUNCHINGINTOOUTREACH

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Outreach&College‐GoingCulture• Home visits• Churches• Classroom presentations –elementary, middle school, high school

• Networking with school district – superintendents

• 21st Century Scholars (Indiana)

• College Success Coalition (St. Joseph & Elkhart counties)

• L.I.F.T  ‐ Looking Into Your Future Today

• PhotoVoice Project

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Challenges• Share any challenges you have faced as an institution in your outreach efforts to Latino students and families.

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EvolvingvisionforLatinoeducationalachievement

• Goshen College (GC) response to growing Latino populations• peace‐makers• bridging the gap to under‐represented groups 

• GC on the forefront in outreach to the Latino community

• How the pieces came together‐‐our challenges and the steps taken

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Old& newmodelsOLD• Recruitment staff members were assigned territories with no specialization in Latino student recruitment

• Intercultural perspective, but limited tools and little emphasis placed on supporting the unique needs of intercultural students

NEW• Staff members with specialization in working with Latino communities

• Movement toward having all staff develop a working knowledge of the Spanish language and Latino culture

• Investment in the community for the future (college grads in the area)

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Outreachmodel

Build trusting relationships with Latino 

students, their parents, and families

Share       college‐going knowledge and actions with students and families

Enroll Latino 

students at 

Goshen College

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Goshen College, Latino Community, and Schools Outreach Partnership Logic Model

 

Goshen College 

 Community outreach 

hours/logistics  

Staff and student volunteers (speakers, 

facilitating a table, etc.) 

High School Latino College Night Students and 

families learn about the college‐going 

process

Goshe

n Co

llege

   Bu

ild new

, and

 strengthen

 existing relatio

nships 

with

 the Latin

o commun

ity 

Encourage college visibility and value 

Latin

o Co

mmun

ity & Schoo

ls 

 

Inputs OutputsActivities

Outcomes Short Medium Long

The number of students considering college increases.  

Number of Latinos prepared for college increases.  

Number of parents involved in their children’s education increases (parent liaisons). 

Latino Studies SST (Study Service Term) 

Develop and nurture trust with Latino families and leaders, school staff/leaders and other organizations (Latino churches, businesses)  Identify potential families, service opportunities, and guest speakers  

 

Admissions Number of Latino students/ families who are aware of Goshen College increases.  Number of Latino students who are on the admissions database increases.

The number of local Latino students considering Goshen College increases.  The number of local Latino students who apply to Goshen College increases.  

Number of host families increases through connections and referrals.  

Number of service and field trip opportunities in schools/ENL programs, and other organizations increase (Latino churches and Latino businesses)  

Community members and leaders are more willing to participate as guest speakers.  

The number of Latinos enrolling in college increases. 

 

Rev. 01/21/2013

CIIE Understand needs in the community  Develop and sustain trust with the community 

Create partnership opportunities that advance mutual interests and com

mon 

goals of the college and community.

Latino Community & 

Schools  

ENL staff hours (parent liaison, ENL 

teachers, collaborators) 

 Volunteers 

(speakers, set up, registration, etc.) 

 Printing 

 Refreshments 

 Space 

The enrollment of Latino students increases.   

Sustainable and long‐lasting relationships are established with the local Latino community.  Latino Studies SST students benefit from an experiential immersion experience in the local community.  

Sustainable and long‐lasting relationships are established with the local Latino community. 

More access in the community for participatory research projects 

Middle School Latino College 

Night Camino Hacia la Universidad 

 

Latino Community & Schools Increased awareness about going to college 

Increased knowledge about college preparation and the enrollment process  

Outreach Programs  

‐High School Mentoring Program ‐PhotoVoice Project  

Destino Latino Radio program 

twice monthly on academic success and pursuing 

college

Parent University Universidad Para 

Padres Monthly parent sessions on campus  

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RESEARCHOutreach to Latino Families

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Get a good job

Become well‐rounded

Earn more money

Learn to think critically

All of the responses

Learn more about the world

Inside Higher Ed: National survey of parents on the most important reason for child to go to college

Inside Higher Ed http://www.insidehighered.com/news/survey/jobs‐value‐and‐affirmative‐action‐survey‐parents‐about‐college

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Observation‐ Latinofamilyinterest

• College Goal Sunday –90% of attendees were Latino families

• 21st Century Scholars (IN) – primarily Latinos (middle school)

• Church presentations• Increase in one‐on‐one contact

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H.S.LatinoCollegeNight• Most helpful content

• Student stories ‐ 42• Parent stories ‐ 34• Admissions ‐ 31• Other ‐ 2 

• Key learning• Inspiration ‐ 19

• College is possible!

• Logistics of going to college ‐ 16

• Financial Aspects ‐ 6

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H.S.LatinoCollegeNight• How did you know about this event?

0 5 10 15 20

SchoolSon/Daughter

ChurchRadio

TeacherFriendsFlyer

Facebook

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HELPFULSOURCESOFOUTREACHOutreach Sources & College‐Going Processes

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College info nights at HS

Campus visits

Small group workshops

1‐on‐1 with staff member

College website

Printed materials

Radio program

College fairs

Other Parents Current GC Parents

How helpful were the following in your process of college exploration?

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PadresLatinos

• One‐on‐one conversation with college staff member• Small group workshops• College campus visits• College info nights at the high school

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Howeasyisittounderstandcollegeprocesses?

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Requirements for college

Financial Aid

Admission process

College entry testing

College billing process

Scholarships

HS college prep classes

Other Parents Current GC Parents

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PARENTS’VOICES

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Financial+ScholarshipsIn the college exploration process, what is your greatest need? The knowledge of the steps to follow to 

be able to get the most financial aid and how to attain better grades in their studies.

To have information of what career they can take or how as parents, we can finance [their education].

It is important to further our education but most of us can’t afford it. People need to know as much as they can about financial aid.

Provide more information about how to get more scholarships and grants.

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Parents’voices I think that the job that you are doing of being concerned 

for the families individually is much better, because this way we have more opportunity to know how we can help our children to go to college or to graduate, and these workshops have helped us a lot.

These classes have taught me and were very beneficial because I did not know anything. They guided me so that my son can go to college.

I want to thank the people that make possible that we have the correct information so that our kids have the opportunity to finish their career. What Mrs. Rocio is doing is very good; I don’t think she can do any better.

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INNOVATIVEAPPROACHESOutreach

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Destino Latino

• Origin of the program• Format• Topics• Objectives

• Creating hope for the opportunity of going to college

• Responses…snowball….impact

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Destino Latino

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Universidadpara Padres• Monthly gatherings on campus• Workshop topics: 

• Saving for College• Using Technology• How to Go to College (college preparation pipeline)

• Admission Process – applying • Financial Aid• Scholarships

• Interest level and response….snowball

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ASSESSMENTReaching Goals

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Anassessmentscene…TAKE‐ONE

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Programassessment• Establish program objectives• What do you want participants to KNOW, VALUE/FEEL, DO as a result of attending the program?

• Talk through terminology ‐consider Spanish‐English translation

• Select the type of assessment items that are fitting • short answer, multiple choice, rating, etc.

• Give the assessment a “test‐run”• Did the assessment tool provide you with the information you were seeking:

• Meeting objectives – did learning occur? • Feedback on how to improve the program

• Revise the assessment tool

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ExampleofassessmentThe location of the workshop was easy to find.I was greeted and welcomed when I arrived.

The space for the workshop was comfortable.The workshop leader was prepared.

The workshop leader was able to relate well to participants.Today’s workshop provided good information for preparing my student for college.I learned things from other participants (parents) who attended the workshop.

The discussion times were valuable.

I felt comfortable participating in this workshop.I was able to get answers to my questions.

• What one thing did you learn today that you may not have learned if you did not attend this workshop?

• What information do you still need to help in preparing your student for college?

• What one thing would you change about this workshop?

• How did you learn about the opportunity to attend this workshop?

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Learningthroughconductingassessment• Wish we had done this earlier!• Participants are already motivated to attend.• re‐construct some items to detect nuances associated within the responses  

• create new items to understand the real meaning behind the responses

• Continue to define objectives and  outcomes 

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Outreachsuccessstories• What gains are you making through outreach for your campus and community?

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DISCUSSIONComments & Questions

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Rocio [email protected]

Multicultural Outreach Community Liaison

Savino [email protected]

Multicultural Admission Coordinator

Kim Case, [email protected]

Research Associate, Institute for Latino Educational Achievement

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Concludingthoughts

• Tearing down walls…

• Tools to move forward into destiny