by Yuvaraj Ilangovan

Consumer / Corporate Technology - Next Generation Trends

IT – Next generation Trends 2

Overview about Technology Trends shift

Corporate IT waves / generations

Advanced technologies for future market – SMAC

Large enterprises evidence for SMAC implementation

Social Media – How it can be useful for Enterprises

Overview of Mobile Commerce (M-Commerce)

Internet / Web of Everything

Conclusion

Agenda

IT – Next generation Trends 3

Overview about Technology Trends shift

IT – Next generation Trends 4

Corporate IT waves / generations

IT – Next generation Trends 5

Advanced technologies for future market – SMAC (Scenarios)

6IT – Next generation Trends

Banking

Healthcare

Insurance

Automobile

Retail

Media & News

Manufacturing

Tech savvy firms

and so on…

Advanced technologies for future market – SMAC (Scenarios)

7IT – Next generation Trends

• Advantages of SMAC Technologies

Assaulting the legacy corporate model of co-location of information and people

Communication costs are completely reduced

Consumers / Employees can work together, with efficiency from anywhere in the world

Reduced technology, infrastructure costs (like licensing, operating expenses, etc.,)

Delivers agility and scalability based on business growth and requirements

Of course, consumers / employees satisfaction due to work from anywhere model

Advanced technologies for future market - SMAC

8IT – Next generation Trends

Google Apps /

Office 365 – Separation of human and information

SKYPE – Free communications, forget about distance

Facebook – virtualization of human associations / connections

LinkedIn – Virtualization of professional connections

Amazon – Steering towards customer experience

NetFlix– Subscription based digital distribution

Large enterprises evidence for SMAC implementation

Company Branding

Hiring & Recruitment

Aspects

Collaboration among employees (listening & mentoring)

Personal Development& Mentoring

Easy mode of communication & fast distribution

Employees recognition and

Engagement

IT – Next generation Trends 9

Social Media – How it can be useful for Enterprises

Social Networking

IT – Next generation Trends

• List of Social Media Network Applications

Tibbr – TIBCO

JIVE

Yammer – Microsoft

SocialCast – VMWare

Convo

Kaltura

Chatteer – Salesforce

Zyncro

SocialText

Connections - IBM

Social Media – Industry Leading Enterprise Networks

Better Search capabilities

Personal details management

Social Networking functionality

Project Management Support

Enterprise Communication

management

Collaboration and Knowledge

Management capabilities

Security aspects

Customization options

Interoperability aspects

Support and Cost

IT – Next generation Trends

Social Media – Usual factors for evaluation & implementation

12IT – Next generation Trends

BI reportingretrieve, analyze and report datathat have been previously stored from some data storage

Descriptive Analysis It looks at data and information to describe the current business situation in a way that trends, patterns and exceptions become apparent. This takes the form of reports, dashboards, MIS, etc.

Predictive AnalysisData modeling and forecasting are used to determine future possibilities

OptimizationThis is a process of making something better like SEO, site, ad, contact, channel, marketing, etc., optimizations

Types of Analytics

13IT – Next generation Trends

• Why Analytics?

Collect / Analyze user activity & their

behaviors for your website

Planning your market strategies / trends

Understand your “Search Engine

Optimization” needs

To enhance your web site design

Track online marketing, advertising issues

Understand the traffic fluctuations and

related optimization requirements

Web Analytics - How it can be useful for Enterprises

14IT – Next generation Trends

Paid Tools Hosted (SaaS) Free Tools Splunk

Urchin

Unica NetInsight

Surfstats

Mint

Sawmill

Teafleaf

Google Analytics

SiteCatalyst

WebTrends

Yahoo Analytics

Woopra

Analyzer

ClickTale

Analog

AWStats

CrawlTrack

OpenWebAnalytics

Piwik

W3Perl

Webalizer

Web Analytics – Industry Leading Frameworks

IT – Next generation Trends 15

Default reporting features (General, Visitor Attributions, Traffic Analysis)

Data Export

Heat / Scroll / Click Maps

Funnel Analysis

Offline Events

AB & MVT

Visitor Usage Reports

Real User Monitoring

Voice of Customer

Behavioral Targeting

Web Analytics – Some of the factors to choose right framework

IT – Next generation Trends 16

Cloud – A game changing technology

17IT – Next generation Trends

HYBRID - Composition of two or more clouds (private, community or public) that remain unique entities but are bound together offering the advantages of multiple deployment models

COMMUNITY – These clouds are a hybrid form of private clouds built and operated specifically for a targeted group. These communities have similar cloud requirements and their ultimate goal is to work together

HYBRID COMMUNITY

Types of Cloud Model

HYBRID HYBRID

PUBLIC - A hosting service model to the general public and the storage and applications are accessible by anyone who is intended to

PRIVATE – Infrastructure and access dedicated to a specific organization for security and confidentiality requirements

18IT – Next generation Trends

Infrastructure as a Service (IaaS) – Virtual Machines, Servers, Storage, Load Balancers, Network administration, etc.,

Platform as a Service (PaaS) – Computing platform like operating system, programming execution environments, database, development tools, etc.,

Software as a Service (SaaS) – This model is referred as “on-demand software” and that includes any applications or software services like email, CRM, communication, games, apps, etc.,

• PaaS

• SaaS

• IaaS

Cloud – Service Models

IT – Next generation Trends 19

Cloud – Industry leading service providers

IT – Next generation Trends 20

• Per Gartner, mobile payment transaction sizes will grow by 42% annually through 2016, to $617 billion worth of transactions by 448 million users

• 67 million Japanese consumers already using “Osaifu Keitai” (mobile wallet) during their day to day transactions

It’s a new form of money transaction that is overriding the need for cash or credit / debit

cards

• Mobile Ticketing (For ex: IRCTC SMS)• Mobile Money Transfer (mWallet)• Content Purchase and Delivery (ring-tones, mobile games, etc.,)• Information Services (news, stock quotes, sports scores, traffic

reports, etc.,)• Mobile Banking (Account transactions, brokerage, etc.,)• Mobile Browsing, Purchase• Mobile marketing and advertisements (social media, viral

marketing, etc.,)• Location based services (discounts, news, people tracking, etc.,)

M-Commerce services and applications:

Overview of Mobile Commerce (M-Commerce)

21IT – Next generation Trends

Per future predictions, 50 Billion smart

devices will be connected in web by

2020

Connect the unconnected

Business to Customer (B2C)

Business to Employee (B2E)

Wearable Computing (Google Glass,

Apple’s iWatch, etc.,)

Integration of many technologies like

RFID, WSN, VOIP, NFC, RSN, etc.,

Internet / Web of Everything

IT – Next generation Trends 22

Internet / Web of Everything

IT – Next generation Trends 23

THANK YOU !!!