ovum it enterprise ra 2011

IntroducIng ovum It | 1

Part of the Datamonitor Group

O v u m E N T E r p r i s E i T

research Agenda2011

Enabling informed business technology decisions

2 | IntroducIng ovum It

Making informed, relevant, and cost efficient IT decisions can mean make or break for organizations in today’s informed and connected marketplace. Ovum is trusted globally to provide clients with the research, advice, and support needed to address these business technology and IT management challenges.

Our services cater to the needs of differing IT and business roles, including:

■ CIOs, CTOs, IT strategists, and Enterprise Architects

■ CEOs, CFOs, and line-of-business executives

■ Infrastructure, Operations, and Service Delivery Managers

■ Software Development Managers and Solution Architects

■ Business Application, Business Intelligence, and Information Managers

■ Security, Risk, and Compliance Managers

■ IT Sourcing and Vendor Relationship Managers

Ovum’s ‘collaborative intelligence’ approach considers three broad categories: horizontal technologies that are deployed in a common way across all industries; horizontal technologies which have industry-specific business drivers and implementations; and vertical-specific solutions that are unique to a particular industry sector.

This approach brings together specialists in both horizontal and vertical-industry technologies, who work closely with industry-focused business analysts in the wider Datamonitor group. This brochure outlines Ovum IT’s services, followed by detailed research agendas, firstly for each of our industry technology coverage areas, and then for our areas of horizontal IT research.

Ovum’s services also address the whole enterprise IT value chain. We provide insight into IT trends in your sector to help you create an IT strategy; offer in-depth analysis of products and vendors so you can select best-fit solutions and services; and advise on deployment best

practice to help you manage your IT portfolio to improve benefit realization.

Our clients see us as more than just a “nice-to-have”. We consistently save them time and money in areas such as preparing RFPs and carrying out product evaluations, peer group comparisons, and industry trends research. We reduce the risk of your technology decisions by providing relevant analysis and advice that’s tailored to your needs.

Moving forward, we continue to make investments to bring you frequent and updated technology reports and new tools to give you detailed insight into technology adoption in your sector.

We look forward to supporting your IT decision-making.

Ian Charlesworth Research and Analysis Director, Ovum IT

Welcome to ovum It

MANAGETHE IT

PORTFOLIO

SELECTSOFTWARE & SERVICES

CREATE THE IT

STRATEGY

It decision Support coverage

information technology increasingly underpins business activity in both the commercial and public sectors. Organizations are consequently under pressure to innovate using business technology, whilst at the same time controlling iT costs and optimizing returns from their iT investments.


IntroducIng ovum It

Collaborative Intelligence 4

crEAtE the IT Strategy 6

SELEct Products and Services 8

mAnAgE the IT Portfolio 10

vErtIcAL InduStry tEchnoLogy

Retail Banking Technology 12

Financial Markets Technology 14

Insurance Technology 16

Retail Technology 18

Energy & Sustainability Technology 20

Media & Broadcast Technology 22

Government Technology 24

Education Technology 26

Pharmaceuticals Technology 28

Healthcare Technology 30

Telecoms Technology 32

It SoftWArE And SErvIcES

Information Management 34

Enterprise Applications 36

Application Lifecycle and Integration 38

IT Solutions 40

Enterprise IT Management 42

IT Services 44

mArkEt IntELLIgEncE 46

ovum’S SErvIcES

Ovum Enterprise Knowledge Center 48

Research Deliverables 50

Analyst Support and Consulting 52

Ovum Events 54

contents

2011


2011 collaborative Intelligence

In both commercial and public sectors, Ovum helps you make business technology decisions within the context of your industry environment”

Delivering industry insightOvum is uniquely placed to help you make strategically-aligned IT decisions. We provide a clear line of sight from consumer demand through to business agenda and IT strategy, and our proposition is informed by systematic client input and feedback.

JoIn A LEAdEr In buSInESS InformAtIonDrawing on the collaborative intelligence of over 500 business and IT analysts across the Datamonitor Group, we link significant expertise in vertical markets to a thorough knowledge of IT to deliver unrivaled insight into technology-enabled change.

Ovum’s analysts take advantage of relationships, research, databases, and tools within the Datamonitor Group to address IT in a business context, not simply as technology.

gAIn vErtIcAL InduStry InSIghtOvum’s vertical technology analysts focus on the major issues within their sector and the role of technology as enabler and disruptor. We cover the following industries, shown below with examples of current focus areas:


■ Pharmaceuticals Technology » R&D outsourcing » Pharmacies in the supply chain » CRM in marketing strategies

■ Media and Broadcast Technology » Audience multi-tasking » Rights management and security » Evolving distribution networks

■ Healthcare Technology » Electronic Health Records » The emergence of telehealth » Healthcare BPO

■ Telecoms Technology » Next generation OSS/BSS stack » Cloud service opportunities » Rapid service provision

■ Government Technology » IT efficiency and cost management » Government 2.0 » Smart cities & communities

■ Retail Banking Technology » Mobile payments » Social media in banking » Security and anti-fraud

■ Education Technology » Exploiting social networking » The cost of e-learning » Ubiquitous connectivity and content

■ Financial Markets Technology » Regulation and compliance » Automated trading strategies » Cost optimization

■ Retail Technology » Channel fragmentation » Targeting customers » Master data management

■ Insurance Technology » Marketing and distribution » Sourcing strategies » Risk management

■ Energy & Sustainability Technology » Asset management » The evolution of green IT » Applications for sustainability

■ Utilities Technology » Geographic Information Systems » Information governance » IT services in utilities

For organizations to maximize the benefit of their IT investments, it is vital that they adopt an integrated approach to business and IT planning”

2011


crEAtE the It Strategy

MANAGETHE IT

PORTFOLIO


CREATE THE IT

STRATEGY


Aligning IT solutions with business strategyOvum combines industry-recognized IT expertise with a deep understanding of how technology is shaping, and being deployed in, your industry.

We analyze the role of IT in enabling business improvement, change, and innovation, in each industry sector. Based on these insights, we can help you to define an appropriate IT strategy and the infrastructure and capabilities to sustain it in a cost-efficient, secure, and compliant manner.

AnALyzE buSInESS tEchnoLogy trEndS

Across all sectors there are common business pressures and disruptive technologies at the top of the agenda. Ovum advises on the impact of these forces and how you should react to them.

We respond swiftly to new disruptors and opportunities as they arise, and our current cross-sector topics include:

■ cloud services

■ master data management

■ business analytics

■ mobile applications and devices

■ collaboration

■ information governance

EvALuAtE It StrAtEgy And ArchItEcturE optIonS Ovum’s team can assist with the process of translating your organization’s objectives into a clear IT strategy and appropriate architectural framework.

Many of Ovum’s IT analyst team come from an enterprise IT background and have experience in defining, communicating, and explaining IT strategy to the business.

undErStAnd tEchnoLogy trEndSOvum’s Technology Trends tool delivers continually updated and easily accessible fact-based insight on the technology decision-making process, so you can measure your own experience against that of your peers.

Spread evenly across 10 vertical markets, eight geographical regions, and five enterprise size bands, our Technology Trends data allows you to compare your enterprise spending plans across the key areas of IT investment.

The service delivers IT decision-maker sentiment in four core areas:

■ evolving IT budgets

■ attitudes to technology adoption

■ technology decision-making processes

■ perception of technology vendors

2011


2011 SELEct products and Services

Ovum’s comprehensive tools save considerable time in comparing and evaluating technology solutions”


Matching products and services to your needsOvum has the most comprehensive and in-depth set of software and services selection tools available to help you identify the right products, services, and suppliers for project and program requirements.

We can save you a significant amount of time in technology selection and procurement and ensure a good fit with your overall IT strategy, reducing the need for external consultants.

compArE tEchnoLogy SoLutIonSOvum’s renowned Technology Evaluation and Comparison Reports bring you extensive analysis of the major enterprise technology areas – covering business and industry issues, deployment advice, and market analysis.

We offer detailed assessments of leading IT solutions and include feature-by-feature comparisons and a Decision Matrix summarizing the technology rating, market impact, and user sentiment score for each product.

Our major technology report schedule includes the following areas:

■ Application Lifecycle Management ■ Business Intelligence ■ Business Process Management ■ Cloud Services ■ Content Management ■ Customer Relationship Management ■ Enterprise Collaboration ■ Enterprise Search ■ Identity and Access Management ■ Information Security ■ Infrastructure Management ■ IT Service Management

AccELErAtE your tEchnoLogy SELEctIon procESSEach of our major reports is accompanied by an interactive Technology Decision Manager tool.

The output from this online tool is a graphically-rich report showing clear rankings of various solutions according to your specified weightings, and detailed charts for individual products.

ExpLorE It SErvIcES contrActSWhen you need insight on IT services contracts, markets, and service lines, Ovum’s IT Services Contracts Analytics tool can make your life simpler and your decisions faster and more accurate.

Tracking over 14,000 deals that cover IT consulting, application management, systems integration, IT outsourcing, network management, and business process outsourcing (BPO), this tool provides IT decision-makers with answers to the following questions:

■ What are the buying patterns and trends? ■ Who are the leading providers in different industries, service areas, and geographies?

■ How have services contracts been awarded in different verticals?

■ What pricing strategies are being used for services contracts?

■ How is service contract pricing changing over time?

ASSESS productS And SErvIcESOvum’s Technology Audits and Service Audits offer in-depth reviews of single products or services.

We carefully consider areas such as functionality, product strategy, strengths, and implementation and provide deployment examples and recommendations.

Our Technology and Service Audit coverage includes all of the major enterprise technology and service categories, with around 250 solutions added or updated each year.

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STRATEGY

2011


2011 mAnAgE the IT Portfolio

Benchmarking key IT metrics with those of comparable organizations is a valuable part of the IT management process”


Effective management of IT systems and servicesOvum provides you with research and analysis on IT deployment best practice and the ongoing management of IT applications, infrastructure, projects, and services.

We help you to realize the business benefits of your IT investments and develop the functionality and capabilities to support your strategic objectives.

focuS on thE “buSInESS of It”Ovum’s IT Management and Strategy reports define the challenges and common practices of running a cost-effective and efficient IT department, and how to deliver high quality IT services to your business.

Using in-depth analysis, case studies, and our extensive survey data, these reports make essential reading for senior IT executives and managers.

Recent topics in this series include:

■ Achieving IT Flexibility ■ Application Lifecycle Governance ■ Effective IT Management ■ Evolving Enterprise Applications ■ IT Governance ■ IT Risk Management ■ IT Strategy and Architecture ■ Managing Costs in IT ■ Measuring IT Costs and Value ■ SOA Adoption

bEnchmArk AgAInSt your pEErSOvum’s Enterprise IT Spend Metrics tool is based on a robust statistical model that processes data from large sets of Ovum surveys and interviews.

Based on primary research with over 15,000 IT decision-makers, as well as macro economic

calculations, Enterprise IT Spend Metrics deliver unique insight into IT budget and spending forecasts based on your organization’s demographic characteristics, including:

■ IT budget estimates in the current calendar year ■ IT budget predictions for the following calendar year

■ IT budget breakdowns by segment (including hardware, software, services)

■ IT budget breakdowns by sub-segment (e.g. servers and storage, networking equipment)

■ IT budget spending by channel (including internal IT, vendors, resellers)

■ IT spending priorities by technology type

Add ExpErtISE to your In-houSE tEAm

Many of Ovum’s analysts come from an IT management background with many years of experience across a range of industry sectors.

This practical experience augments our written research and data with advice on how evolving management techniques can benefit your organization.

We collaborate with a broad ecosystem that includes domain experts, academics, industry consortia, and vertical market associations, so that we can apply the latest insights and innovations to help you meet your goals.

MANAGETHE IT

PORTFOLIO


CREATE THE IT

STRATEGY

2011

12 | vErtIcAL InduStry tEchnoLogy

retail banking technology 2011

Ovum’s Retail Banking research stream looks at the industry trends and drivers that influence banks’ technology strategies. Aside from general IT investment trends, our coverage includes the following topics:

■ The implications of the consumerization of IT

■ Mobile banking

■ New and emerging consumer payment systems

■ Security and fraud prevention

■ The impact of new regulations

■ Strategies for maximizing revenue while minimizing risk

■ Master data management

The retail banking landscape has changed considerably since the start of the financial crisis, and is continuing to evolve.

Consumer banking

Business banking

Wealth management

New and emerging consumer payment systems

Channels

Core systems

Mobile and contactless payments

Technology strategies

Industry segments Coverage

Furthermore, the “new normal” in day-to-day operations is far from normal, with CIOs having to reconcile a greater-than-ever set of demands with less budget than ever; this is not helped by the fact that these demands frequently conflict with one another. The overall environment is characterized by the business pressures of aiming to meet the demands of a customer base that is increasingly sophisticated and mistrustful in equal measure. At the same time, IT systems need to reflect a seemingly never-ending stream of new regulations. Existing systems have to be kept running, but it’s also imperative to renew outdated IT landscapes and support innovation to increase efficiency and enable firms to stay ahead (or catch up). Measures need to be taken to ensure that ever-changing security threats don’t turn into disaster for the bank.

vErtIcAL InduStry tEchnoLogy | 13

2011 rESEArch thEmES

mobILE pAymEntSHardly a week goes by without another announcement of a new mobile payments system. At the same time, many banks remain unsure

about what their strategy should be – that of leader, follower, or by-stander? It is also not yet clear what a successful business model for a mobile payments system will look like in the mature markets of Western Europe and North America, and not all of the proposed technologies are likely to win.

SocIAL mEdIA In bAnkIngA groundswell is building behind the use of social media in banking, as institutions believe significant value can be gained from interacting

with customers and prospects via this new channel. While social media’s ease of use is undoubtedly one of its virtues, this is also its biggest Achilles’ heel. 2011 will see banks refining their social media strategies, but they must do so without a detrimental impact on existing operational infrastructure.

pErSonAL fInAncIAL mAnAgEmEnt tooLSBanks are continuing to seek ways to differentiate themselves from their competitors and increase

customer loyalty. At the same time, many consumers are having to manage their finances very carefully, in particular in an environment of low interest rates on their savings. Making online tools available to make this planning easier for customers is becoming a key strategy for banks wanting to offer enhanced services, and – ultimately – increase customers’ lifetime value.

mobILE dEvIcES In rEtAIL And corporAtE bAnkIngThe influence of consumer technology on the banking industry has grown increasingly important

and mobile devices have become prevalent. Retail banks already provide mobile banking services for informational and transactional activities: in 2011 this channel will evolve, and as devices become more sophisticated, institutions must keep pace with developments. Significantly, corporate banks will make increased use of mobile technologies

SEcurIty And AntI-frAudBanks are where the money is, and the rat-race continues between criminals trying to steal that money, or abuse the banking system in other ways, and banks trying to protect that money and

prevent their business from being abused for money-laundering or other criminal purposes. Banks need to ensure they have the right processes and technologies in place to mitigate risk, while at the same time ensuring regulatory compliance and minimizing the impact on the customer.

mAStEr dAtA mAnAgEmEntHaving the right data in the right place at the right time has long been a challenge for banks. Increased regulatory information demands have put a new spotlight on this issue and

there is an increasing need for more differentiated product and sales strategies. Many banks still lack appropriate data governance frameworks and are struggling to put in place data management strategies and tools that will allow them to manage more effectively.

2011


financial markets technology

Two key forces will shape the industry in 2011. Volatile market conditions will drive significant fluctuation in operating income and profit growth performance. Regulatory requirements will continue to dominate both business and technology agendas.

Our Financial Markets research stream looks at the industry trends and drivers that influence market participants’ technology strategies. Aside from general IT investment trends, our coverage includes the following topics:

■ Regulation and compliance

■ Automated trading strategies

■ Enhancing alpha generation

■ Cost optimization

■ Liquidity risk management

These forces result in business model changes and structural shifts in the industry as institutions adapt to new opportunities and regulatory requirements. The underlying implication for technology strategy will be the need to enable organizational agility to support evolving requirements under tight timeframes. In order to operate successfully in this new environment, financial markets participants need to put in place operational controls (including supporting IT systems) that are both tighter and more flexible. Tackling data management will be essential to manage the regulatory reporting burden. On the buy-side, competitive pressures will drive the need for more consistent and stronger investment performance as net money inflows into the sector remain anemic.

Asset management

Capital markets

Corporate banking

Investment banking

Electronic trading

Risk and compliance

Back office optimization


Industry segments Coverage



coSt optImIzAtIonBack office processing costs will remain under scrutiny for both buy- and sell-side, with the need to support volatile volumes while reducing

operational costs. Institutions must balance cost reduction with enhancing of the effectiveness of back office operations to reduce trade failures and manage operational risk.

AutomAtEd trAdIng StrAtEgIESThe importance of automated trading will continue to drive significant investment in enhancing the performance of the supporting front office

and connectivity infrastructure. The drive for lower-latency infrastructure will continue, but the pressure from clients will be on enhancing and demonstrating the effectiveness of trading strategies.

rEguLAtIon And compLIAncEData management, business controls, and enhanced reporting capabilities will be essential to deal with the heavy regulatory burden in 2011,

with institutions needing to support requirements at both an international and national level. The challenge will be to implement a flexible framework to meet immediate timetables with the ability to support evolving requirements as they mature over the next few years.

LIquIdIty rISk mAnAgEmEntManaging liquidity risk will remain high on the executive agenda in 2011. Pressure over funding continues and regulation from Basel III will force

institutions to understand and maintain capital to support liquidity requirements. Institutions will need to establish an enterprise view, but also start to reflect cost of liquidity in pricing and business decision making.

EnhAncIng ALphA gEnErAtIonThe buy-side will need to consider advanced decision support tools to devise and adapt investment strategies, as well as investment in

tools to effectively execute and evaluate trading strategies. The challenge for institutions will be to deal with the reality of the return risk trade-off to seek returns while providing more transparency to clients around performance and risk.

2011

16 | VERTICAL INDUSTRY TECHNOLOGY

Insurance Technology

The financial success of insurers depends on their ability to leverage the continually changing landscape of risk, regardless of whether those changes are minor or major.

The Insurance Technology research stream addresses four areas to support the insurance industry as well as technology firms, consultancies, and other industries that support the insurance industry in achieving the required strategic and operational objectives:

■ Marketing and distribution

■ Sourcing strategies

■ Risk management and compliance

■ Shifting insurance industry dynamics

■ IT investment strategies

Personal lines non-life insurance

Commercial lines non-life insurance

Life insurance

Group life insurance

Distribution

Policy administration

Claims


INDUSTRY SEGMENTS COVERAGE

In 2011 and subsequent years, insurers will find themselves competing in a dramatically changed landscape, where success will require a redesign of strategies, business models, products, distribution channels, and the requisite supporting internal business operations. The transformation of the landscape of risk is being driven by stricter regulations; increasing fiscal stress on societies as countries and corporations continue to push ever-more financial risk to private citizens; and a seemingly never-ending expansion of the digital domain which, without regard to the first two trends, exerts pressure on insurers’ go-to-market strategies, business operations, and risk management practices. In an industry whose essence is entirely information, insurance companies must effectively and efficiently apply current and emerging technologies to compete on the ever-changing landscape of risk.



mArkEtIng And dIStrIbutIonThe marketplace is rapidly evolving to be a media-shaped digital marketplace driving publication, storage, and consumption of digital information

throughout the insurance value chain from sales to service. People from all generational cohorts will be pulled into this digital world of information availability on an anywhere and anytime basis. Insurer marketing approaches and channel management will have to be transformed to align to this brave new digital world where immediacy is the sine qua non.

rISk mAnAgEmEnt And compLIAncEOne very strong message from the biggest financial crisis in many decades is the imperative for insurance companies to have strong risk management

programs. Whether insurers appoint risk officers or tackle enterprise risk management programs, regulators worldwide will be shining a very strong spotlight on insurers’ risk management practices. The rapidly emerging digital marketplace with its growing information flows captured within the insurance value chain only amplifies insurers’ risk management issues.

ShIftIng InSurAncE InduStry dynAmIcSOne of the major challenges for insurers is to balance what is needed to succeed in the near term with preparing for the longer term opportunities.

Ovum’s annual surveys of insurance executives around the globe gives insight into current business and technology trends, whilst our thought-leading analysis and scenario planning provides the long term perspective that insurers require to set their forward strategies.

SourcIng StrAtEgIESSourcing is about insurers obtaining or managing the resources to deliver on the value proposition to policyholders, agents or brokers, and other key

stakeholders. However, insurance companies are burdened by the need to support multiple core administration systems which are many decades old. According to Ovum’s surveys, few insurers plan to replace the multiple core administration systems. Sourcing options ranging from traditional outsourcing to cloud solutions exist to help.

2011


retail technology2011

Supplychain

Multichannelretail

Operationalefficiency

In-storeexperience

Knowing thecustomer

SCM

Ecommerceplatforms

HCM

Merchandiseplanning

CRM

GIS

Hosting

BPM

Categorymanagement

Datamanagement

Handhelddevice

SEO

Talentmanagement

Spaceplanning

Analytics

Predictiveanalytics

Media &streaming

Humanresources

Demandforecasting

Dataintegration

Ovum’s Retail Technology research stream looks at the industry trends and drivers that influence retailers’ technology strategies. Aside from general IT investment trends, our coverage includes the following topics:

■ Multi-channel retail strategies

■ Increasing operational efficiency

■ Improving the in-store experience

■ Knowing the customer

In Western Europe and North America, the days of considerable growth in the retail sector are over. Not only are store sales slowing – even online growth is becoming elusive.

While confidence will improve with economic conditions, consumption habits have changed. Consumers are not only able to choose from a plethora of channels but they are also better informed than ever – to the extent that they can go into a store, assess the quality of the goods, and then do an instant price comparison check using their mobile phone. Whether or not they end up buying in the store, via their mobile, or online depends on a number of factors, not least retailers’ ability to respond, whatever the location or the channel.



chAnnEL frAgmEntAtIonConsumers now have a plethora of channel choices – in-store, phone, online, and mobile, and many of them choose a combination of several.

Or at least they would like to, if retailers could only support a true multi-channel experience, as opposed to imposing on their customers (or former customers…) the inconvenience of dealing with parallel channels that aren’t connected with one another.

mAStErIng dAtA mAnAgEmEntMany retailers bemoan the fact that their customer data is either incomplete, or doesn’t make sense. Add to the mix a proliferation of mismatched bar

code information, supply chain systems not connected to store systems, CRM systems that don’t cover all channels, and it quickly becomes obvious why addressing the issues of data governance and master data management should be top-of-mind for many retailers.

thE compLExIty of tArgEtIng cuStomErSChannel fragmentation and changing population dynamics mean targeting customers has become

more complex than ever, in particular when taking into account the current economic climate. Retailers need to ensure that the channel experience and delivery options – whatever the channel – match the target demographic. To do so, they need to deploy as many of the available IT tools as possible.

2011


Energy & Sustainability technology20

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Rising energy prices, resource scarcity, climate change, and environmental regulation are exposing businesses to new risks and forcing them to adopt more sustainable practices.

N

S

W E

Sustainability

Goal: Sustainable factories, buildings, transport systems, etc.

Goal: Smarter, more efficient energy generation and distribution

Carbon management

Smartgrids, meters

Green IT

Trading

Compliance

GIS systems

Waste management

Asset management

Utilities

The Energy & Sustainability Technology practice looks at the value chain for electricity, gas, and water utilities and key issues such as asset management, information governance, and IT services opportunities. In sustainability, the practice examines the key factors driving sustainability higher on corporate agendas and how IT can help companies manage more sustainably while improving business performance.

■ Energy generation and distribution systems

■ Energy trading and risk management

■ Meter-to-cash processes in utilities

■ Energy and sustainability management across the business

■ The evolution of Green IT

■ New demands from regulators, consumers, and investors

In the energy realm, utilities face complex challenges involving capital constraints, aging infrastructure and workforces, and bad debt caused by economic instability.

In every sector, businesses face mounting pressure from consumers, investors, and regulators to shrink their environmental footprints. Information technology is crucial to providing visibility into core business processes and the insight required to choose cost-effective solutions to manage effectively in this new world of constrained resources, heightened risk and volatility, and complex market requirements.



ASSEt mAnAgEmEnt In utILItIESEnterprise asset management systems are a vital tool for utilities, assisting with long-term asset strategy through to day-to-day maintenance. Smart grid

applications will cause an exponential growth in data. How asset management systems deal with this data will have a huge impact on future operational efficiency.

InformAtIon govErnAncE And thE dAtA chALLEngEUtilities implementing smart energy applications will see data volumes grow exponentially, creating

petabytes of data that must be gathered, stored, and analyzed. Information governance will become an increasing priority; to extract the full benefits of this smart data, utilities must ensure they implement the right information policies.

chooSIng SuStAInAbILIty SoLutIonSAs energy and environmental management move higher on corporate agendas, solution providers are responding. Enterprise application vendors are

extending their solutions; specialists with deep domain expertise are broadening their capabilities; new solution providers are crowding into the market; and consultants and systems integrators are investing in sustainability practices. But each company’s needs are unique – how do they determine which will be most effective?

gEogrAphIc InformAtIon SyStEmSGeographic information systems are virtually pervasive within utilities, but use is typically limited to asset management. There are a number of

alternative applications for GIS throughout the utility value chain, but the business case is not entirely clear.

thE EvoLutIon of grEEn ItInformation and communication technologies account for just 2-3% of global energy consumption and greenhouse gas emissions, but their share is

much higher – and growing rapidly – in developed countries, due to burgeoning growth in cloud computing and wireless communications. In short, the IT industry is losing ground despite significant improvements in power efficiency over the last several years. How can the industry reverse this trend and at least stabilize, if not reduce, its impact on the environment?

It SErvIcES opportunItIES In EnErgy And utILItIESAccording to Ovum’s Technology Trends survey, services within utilities is relatively immature, with

utilities spending approximately half of the budget other industries commit to services. What are the future drivers, opportunities, and barriers for services in a relatively conservative, unionized industry?

profItIng from SuStAInAbILItyThough regulation can be a powerful driver, sustainability solutions won’t win broad adoption unless they boost overall business performance.

The challenge enterprises face is to identify the IT investments that deliver the most value in maximizing efficiency while minimizing risk and environmental impact, and that can be implemented most quickly and cost-effectively.

fAcIng up to thE chALLEngEManaging for sustainability is a complex and multi-faceted problem that most companies have not yet begun to address. But as pressures mount - from

regulators, consumers, and investors - companies eventually must respond. How do they begin? How do they set sustainability baselines, set goals, build strategies, and measure progress? How much does it cost, how long does it take, and what constitutes success?

2011


media & broadcast technology20

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The Media & Broadcast Technology research stream looks at the industry trends and drivers that influence the technology strategies of the media enterprise. Aside from general IT & broadcast technology investment trends, our coverage includes the following topics:

■ Technology & audience strategies for social platforms

■ Next generation on-demand video models and delivery platforms

■ The shift from packaged media to entitlement-based subscription and transactional models

■ Advanced media workflow, supply chain, and rights management

■ Best practice models for defensive co-opetition along the media value chain

■ Product strategy for applications in the mobile, STB, and tablet channel

2010 has seen a cyclical bounce in revenue in the media sector from traditional advertising thanks to a strengthened macro-economic environment. Deep cost cutting during the 2008 and 2009 downturn is translating into stronger earnings performance.

Broadcast production technology, advanced business management, and workflow solutions

Operational & process challenges for the evolving media enterprise

Disruptive technology, shifting audience behavior and commercial transformation

Europe APACNorth America

Channel programmers DTH/cable platform operators Studios and production Digital publishing

However, this cyclical trend is overshadowed by ongoing systemic shifts in the media industry. 2011 is set to be a crucial year as accelerated consumer electronics and media technology cycles, and associated shifts in consumer behavior, create transformation imperatives in the face of long term business model uncertainty. As audience and advertiser attention migrates to digital services, this continues to chip away at established commercial models of network operators, broadcasters, publishers, and advertising agencies alike. They continue to face the hardest of challenges: the need to invest and re-engineer the service models, supply chain infrastructure, and trading currencies in the face of aggressive disruptive assault from the Internet majors.



AudIEncE muLtI-tASkIng

Multi-screen viewing behavior is a rapidly developing consumer trend in otherwise conservative television audiences. This creates

attentional challenges for the advertiser and the advertising dependent broadcaster, but it also creates opportunities to engage users with personalized, immersive branded environments across multiple devices. Smart approaches to master data management, analytics, identity, and authentication challenges will do much to determine the extent to which they are able to turn this behavioral shift to their advantage, as well as defend against disruptive market entry from the multi-platform web majors.

rIghtS mAnAgEmEnt & SEcurIty

As new channels and platforms emerge for the distribution of premium content, notably OTT and social, this creates challenges at the commercial

and technical operational layer of the media enterprise. The transition to web distribution, the piracy threat, and decline of packaged media is creating the need for restructuring of windowing strategies in the content lifecycle. New distribution channels and a transition to HTML5-based service environments are creating the need for enhanced analytics, security, and rights management solutions. In 2011, Ovum will assess the requirements and opportunity for the IT vendor community to meet these challenges.

mAStEr dAtA mAnAgEmEnt – hArnESSIng thE dAtA opportunIty

For an industry structured around mature, decades-old ratings currencies for media buying

and rights acquisition, the successful exploitation of set top box and web platform data available near real time is a commercial, cultural, operational, and technical challenge. In 2011, Ovum will look at the how ratings agencies, media buyers, platform operators, and broadcasters are meeting – or failing to meet – the transformation challenge and the risks of failure.

movIng from SubScrIptIon to trAnSActIon

The structural collapse of the newspaper industry has demonstrated two truisms: that prices are

sticky in a downward direction and that commercial models that rely purely on advertising are characterized by excessive risk and revenue variance. As broadcasters and studios with B2C strategies move premium video content online and diversify into goods and services such as casual gaming or virtual merchandise, so international transaction gateway services and scalable CRM platforms that can support a range of subscription and micropayment models, while delivering elastic capacity and cost structures in the face of business model uncertainty, are key to business model transformation. We will also be revisiting our work in the publishing industry to assess the success and failure of pay-wall and multi-platform commercial and operational strategies.

EvoLutIon of contrIbutIon, dIStrIbutIon & trAnSmISSIon nEtWorkS

With the growth in hybrid STBs, IP networks have become an integrated component of the broadcast transmission topography. As video takes a growing share of the capacity available on today’s telecoms infrastructure, Ovum, in partnership with Ovum Telecoms, will examine the evolving service relationship between content provider and telecoms operators and cost-optimized CDN services, and the impact on traditional broadcast transmission infrastructure markets.

2011


government technology2011

■ Central/federal government technology

■ Local/state government technology

■ Strategy, selection, and deployment of ICT solutions in government

■ Analysis of government-specific technologies such as 411, eGovernment, and electronic voting

■ Agency ICT strategies in North America, Europe, and Asia-Pacific regions

A number of pressures are bearing down on the public sector and challenging traditional business models: economic woes and sovereign debt accumulated from the credit crunch, growing demand for services from an aging population, urbanization pressures requiring new strategies for civic infrastructure, and increased environmental awareness.

Government sub-segments

Technology

Regions

Information and communications technologiesExamples: wireless, security, CRM, ERP as applied to government

Government-specific technologiesExamples: eGovernment, public safety

North America Emerging MarketsEurope

Central or Federal government State and Local government

The face of IT is also changing with Web 2.0 technologies, commoditization, cloud computing, and new service delivery possibilities. Furthermore, maturity of IT in the sector is leading to demand for professionalism. The public sector is currently facing the ultimate quandary: how to build capacity and efficiency into services with almost no money for capital expenditure. It is looking to the private sector for answers.



drIvIng A pArAdIgm ShIft In thE pubLIc SEctor through It EffIcIEncy & coSt mAnAgEmEntIT efficiency, cost management, and re-use have become top priorities in these austere times. IT

is going to be instrumental in delivering the transformation that is needed to recover from the recession. This time around though, the role of the IT supplier is going to be different – the supplier is going to drive growth and innovation in the public sector market with minimal help from governments. There are implications for the way that services are procured, delivered, and paid for, as well as the bigger market landscape.

govErnmEnt 2.0Web 2.0 technologies offer low-cost and easy-to-deploy options for progressive ways of delivering public services. Government 2.0 could

be just the ticket for cash-starved public agencies to deliver service improvements on a shoestring. The options for open government, crowd-sourcing and social-networks, and co-production are all expected to play their part in changing the face of government agencies.

SmArt cItIES And connEctEd communItIESRising pressures on cities due to aging infrastructures, changing demographics,

population growth, and urbanization, combined with increasing expectations regarding resource and environmental sustainability, are leading to new thinking with the locus of joined-up e-Government policy shifting from national-level strategies to city-by-city strategies. Sustainability, the Internet, national broadband coverage, and brown versus greenfield developments all come into the equation and will play a part in smart cities and communities of the future.

2011


Education technology2011

■ Analysis of the trends impacting technology usage and adoption at the primary/secondary education as well as higher/tertiary levels

■ Strategy, selection, and deployment of ICT solutions in education

■ Analysis of education-specific technologies such as SIS, online learning, and digital curriculum

■ Education ICT strategies in North America, Europe, and Asia-Pacific regions

A myriad of rapidly shifting forces, including rising customer service expectations shaped in the consumer market, shifting student demographics, accelerating technical innovation, and rapidly expanding globalization – all in a context of a nearly worldwide economic downturn – is re-shaping the education industry and calling into question even the most established institutional practices and cultural norms.

Many institutions are struggling to establish effective and efficient strategies for navigating the near constant pace of change. Consequently, technology usage will become more prominent and innovative in the industry, particularly as senior-level line of business and IT executives strive to be more agile and flexible in the delivery of their services, while maintaining or even reducing costs.

North America Asia-PacificEurope

Higher education/tertiary education K12/primary and secondary education

Market sub-segments

Technology

Geography

Information and communications technologiesSuch as: wireless, security, BI, CRM, ERP as applied to education

Education-specific technologiesSuch as: student information systems, e-learning, student portals



cAn hIghEr EducAtIon pLug Into thE SocIAL nEtWork?In ever increasing amounts, relationships are created, opinions are formed, and information is

communicated through social media. Few institutions fail to see the tremendous potential of harnessing this tool to power recruitment, retention, and development efforts, particularly within the scope of a larger relationship management strategy. Yet unlike enterprise applications, the technology underpinning social media and student preferences for it evolves rapidly and can neither be owned nor controlled by institutions, leaving many baffled as to how to leverage it effectively.

coLonIzIng thE cLoud for InStItutIonAL vALuECloud computing has created considerable buzz across most industries and with the rampant

success of the free university email services by Google and Microsoft, the institutional door has opened for it as well. Nevertheless, significant questions remain around the ability of the cloud to deliver true cost savings for colleges and universities without compromising quality of service and, more importantly, the security of student and personnel data.

thE EntErprISE AppS bAttLE movES to thE ApAc frontRecognizing the dependence of continued economic growth on the development of world-

class higher education systems, many countries in the Asia-Pacific region are investing heavily in the modernization and expansion of their colleges and universities. The purchase and implementation of next generation enterprise applications will be an important part of this investment and will require care to navigate this highly diverse and rapidly evolving market.

ubIquItouS connEctIvIty & contEnt In hIghEr EducAtIonRising dissatisfaction over costs and content quality within a context of increasingly powerful

and accessible consumer devices will push traditional textbooks into oblivion over the near term. Migrating to a fully digital delivery system for academic content represents a significant paradigm shift for education, and will require a re-conceptualization of ubiquitous computing and the creation of a new business relationship between publishers, institutions, and students.

thE rEAL coSt of E-LEArnIng In hIghEr EducAtIonThe rapid uptake of online learning has pushed learning management solutions (LMS) into the

pantheon of mission-critical applications for most colleges and universities. Yet changes in the commercial and open source landscapes are driving many institutions to reconsider their approach to purchasing, supporting, and delivering their LMS in the hopes of finding more cost effective strategies for service delivery.

2011

28 | Vertical industry technology

Pharmaceuticals technology20

11

■■ Technology■in■the■pharmaceutical■and■biotechnology■industries

■■ Strategy,■selection,■and■deployment■of■ICT■solutions■in■life■sciences■

■■ Analysis■of■life■sciences-specific■technologies■such■as■LIMS,■eLNS,■eClinical■trials,■and■eDetailing

■■ Life■sciences■ICT■strategies■in■North■America,■Europe,■and■Asia-Pacific■regions

A number of pressures are bearing down on the life sciences, challenging traditional business models: decreasing sales in developed markets due to the patent cliff; a larger, more knowledgeable, and tech-savvy customer base; rising R&D costs and capital constraints; an increasingly complex global supply chain; a data explosion due to the increase in genomic research; regulatory pressures; operational inefficiency; and a demand for more personalized medicines.

The■life■sciences■are■currently■facing■the■ultimate■quandary:■develop■safer,■more■effective■drugs■while■keeping■R&D■costs■down■and■replacing■lost■revenue■due■to■the■patent■cliff.■Technology■will■be■a■critical■enabler■to■address■these■issues,■right■across■the■pharmaceutical■product■lifecycle.

Information and communication technologiesExamples: enterprise applications (CRM, ERP), mobility solutions, and consumer portals

Life sciences-specific technologiesExamples: bioinformatics, ELN, LIMS, EDC, CTMS, eDetailing

Europe Emerging marketsNorth America

Pharmaceutical Biotechnology

Life sciences sub-sectors

Geography

Technology



thE EvoLutIon of crm In thE phArmAcEutIcALS InduStryThe pharma industry is in a state of flux, particularly with the long-awaited 2011 patent cliff finally

here, resulting in a drop in sales. Price cuts, reimbursement restrictions, and growing regulatory pressures will further limit sales growth. Companies are re-evaluating their sales and marketing strategies as they attempt to navigate the patent cliff and other pricing pressures. The adoption of CRM solutions will be key to ensuring that life sciences companies remain competitive during this transitional period.

thE roLE of phArmAcIES In thE LIfE ScIEncES SuppLy chAInThe pharmaceutical supply chain is extremely complex, with many stakeholders involved.

Pharmacies are a crucial element to the distribution channel, yet are often neglected when evaluating supply chain logistics and the technologies that support it. It is therefore important to understand the role of pharmacies and how IT supports them.

hoW cLoSE ArE WE to thE $100 gEnomE?The pharmaceutical and biotechnology industries are becoming more intertwined as drug R&D begins to shift away from the “blockbuster drug”

model to one that focuses more on patients’ genomes or DNA. Genome analysis is an expensive feat, so life sciences companies and healthcare providers alike are awaiting the highly-anticipated $100 genome. The use of advanced biology-specific informatics (bioinformatics) tools will greatly help researchers reach that goal.

rEALIzIng thE potEntIAL of cLoud computIng In phArmAMuch of pharma R&D requires high performance computing (HPC), particularly to conduct virtual

experiments in drug discovery, and high-capacity data storage. As the cost of IT hardware increases and infrastructure implementation and maintenance becomes more taxing on internal IT departments, the demand for cloud computing is significant. But does the cloud hold water for the data-sensitive life sciences industry?

IS outSourcIng thE AnSWEr to phArmA’S r&d WoES?With cost-cutting in mind, pharma companies are rapidly turning to business process outsourcing

(BPO) and knowledge process outsourcing (KPO). In the past, companies have focused on outsourcing manufacturing and clinical trials, primarily to the emerging markets, but more recently, early research is also being outsourced. IT outsourcing is also in high demand.

2011


healthcare technology2011

■ ICT adoption amongst healthcare providers, payers, and patients

■ Strategy, selection, and deployment of ICT solutions in healthcare

■ Analysis of healthcare-specific technologies such as EHRs, PHRs, telehealth, and PACS

■ Healthcare ICT strategies in North America, Europe, and Asia-Pacific regions

An aging population in developed countries and an expanding middle class in developing ones leaves few untouched by a growing demand for healthcare services. This demand far outpaces the resources, both professional and financial, of most healthcare systems around the world.

North America Asia-PacificEurope

Hospitals Physician offices Other ambulatory care Long-term care Payers

Healthcare sub-segments

Technology

Geography

Information and communications technologiesSuch as: enterprise applications (CRM, ERP), mobility solutions, portals in healthcare

Healthcare-specific technologiesSuch as: clinical information systems (EHR, telehealth), administrative,and financial systems

Consequently, healthcare reform tops the political agenda in nearly every country from the US, with its highly privatized system, to the UK, with its socialized one, and every shade and variation in between. Driven by government mandates and consumer demands, the introduction of new and oftentimes cutting-edge technology and services, such as electronic health records (EHRs) and telehealth solutions, will be a crucial component of curing the ails facing the healthcare industry.



ASSESSIng progrESS In ELEctronIc hEALth rEcordSThe last few years have witnessed historic investment by government in the purchase and

implementation of EHR solutions, with marquee mandates and programs in the US and UK. Yet progress has been slow and the anticipated improvements to quality of care and cost effectiveness of service have been elusive. Undoubtedly, realizing the return-on-investment for EHRs will require a watchful eye to ensure that governments, healthcare providers, and suppliers evolve their strategies, expectations, and even solutions and services.

hEALth InformAtIon ExchAngEThe sharing of healthcare information across clinical departments, hospitals, and physician practices has been the ‘holy grail’ of improving

quality of care while reducing costs. Yet, from CHINs to RHIOs and even to today’s HIEs, the strategies undertaken by the industry have failed to yield scalable results. With the growing uptake of EHRs and other information-rich solutions, the need to create a truly interoperable and secure system for sharing patient data has never been more critical.

crm – puShIng pAyErS to communIcAtE bEttErAs patients take a more active role in managing their own care from the perspective of both

selecting a provider and paying for their care, healthcare insurance companies will need to improve their communication and relationship management strategies dramatically. Consequently, the more sophisticated and proactive usage of customer relationship management (CRM) solutions and the outsourcing of contact center services is likely to grow.

thE comIng trAnSformAtIon of hEALthcArE through tELEhEALthThe rising demand for healthcare services, particularly from specialized clinicians, is having a

deleterious impact on access to quality care. Many providers are exploring the utilization of innovative communications technology to provide healthcare ‘at a distance’ in order to improve accessibility and reduce overall costs. With the rapid uptake of smartphone technology and more widespread availability of inexpensive video conferencing capabilities, the potential of telehealth to transform the industry continues to grow.

hEALthcArE bpo In EuropEWith its employer-centered insurance model, the US healthcare industry has an established history of business process outsourcing (BPO) for

back-office processes as a strategy for reducing costs without jeopardizing quality of service. However, as financial pressures escalate and the market consolidates over the near- to mid-term, the European healthcare payer market is also likely to explore BPO as a means to improve organizational efficiency.

2011


telecoms technology2011

■ Billing systems for the telecoms operator

■ Service assurance solutions

■ Service delivery platforms for the telecoms operators

■ Network migration solutions

■ Infrastructure management and professional services ecosystem in the telecoms operator

■ ICT solutions to optimize the evolving telecoms operations map

■ Telecoms ICT strategies in North America, Europe, and Asia-Pacific regions

Global economic recovery in 2010 has led to strengthened end markets for consumer and enterprise telecoms value, but fixed and mobile operators continue to face operational challenges.

Operations and infrastructure management

Europe

IT solutions to meet processefficiency, ARPU, customer

acquisition,and retention goals

APAC

Enabling the next generation ofconsumer and enterprise

services in the cloud

North America

Network transformation to 4Gand FTTx infrastructure

Mobile and fixed-line network operators

The growing competition from cloud enterprise services, new market entrants into the consumer communications and digital content spheres, and evolution of the mobile, tablet, and PC terminals are making speed to market, cost containment, and organizational flexibility more important than ever before. This is happening against the requirements from the latest phase in the FTTH/FTTx network investment cycle and the beginning of the CAPEX cycle for LTE, creating new network deployment optimization, CRM, and inventory and network management challenges.



thE nExt gEnErAtIon oSS/bSS StAckAs the telecoms operators adapt to an evolved network and cloud service landscape, this is creating opportunity to re-architect the technical

and operational structure of the telco OSS/BSS. Ovum will examine how the OSS/BSS proposition is changing and how the leading vendors are integrating these new approaches into legacy systems.

ExpLoItIng thE cLoud SErvIcE opportunItyAs demand for enterprise and consumer cloud services accelerates, we will look at technical

strategies for telecoms operators looking to exploit cloud service architecture practices and provision of these services to customers through existing customer sales channels. Ovum will examine the opportunity and threats to the current OSS/BSS vendor landscape from the emergence of cloud services, and convergence with the ITO and ISV ecosystem.

unIfIEd cuStomEr vIEW And SErvIcE pErSonALIzAtIonMany telecoms operators continue to wrestle with achieving a single view of the customers and as new

digital platforms create customer touch points, such as social media and location-based services, so integrating sentiment, social graph, and location data into a holistic customer view with flexibility and scale can deliver real strategic advantage in customer acquisition, retention, and cost control. In 2011, Ovum will look at the state-of-the-art in master data management, network analytics, and real time service personalization, and how operators are using targeted marketing to drive customer acquisition and ARPU in pre-pay and post-pay markets.

rEducIng tImE to cuStomEr And nEtWork SErvIcE provISIonIn saturated, hyper competitive markets, new network services and the continued need to

accelerate the order-to-cash cycle, is driving continued demand for streamlined customer, service, and network provisioning systems. In emerging markets, rapid customer acquisition is creating comparable capacity challenges. In 2011, Ovum IT will explore the provisioning system landscape and examine best practice architectural and process strategy.

SoLutIonS for optImIzEd LtE dEpLoymEntAs mobile telecoms operators enter their next major CAPEX cycle, Ovum IT will examine

best practice system strategy to control cost, increase the efficiency, and integrate legacy network assets for LTE network deployment. On the supply-side, Ovum will examine the solutions coming into the market to control and manage this process.

2011

34 | It SoftWArE And SErvIcES

Information management2011

■ Data management

■ Business intelligence

■ Enterprise content management

■ Enterprise search and retrieval

■ Collaboration and knowledge management

■ Information governance

■ Enterprise portals

As data volumes continue to rise and corporate IT infrastructures become increasingly siloed and complex, having a strong information management (IM) competency is a mandatory requirement for all organizations.

Social media & portals

Collaboration

Information governance

Unstructured data Structured data

Content management Business intelligence

Enterprisesearch

&retrieval

Data storage, data management

Ovum’s Information Management research stream highlights the importance of having a foundation of accurate, consistent, and timely data to improve operational business processes and drive better strategic business decisions. The key is developing a wide-embracing IM strategy that allows organizations to efficiently integrate, manage, analyze, access, and share all types of structured and unstructured business information.

It SoftWArE And SErvIcES | 35


dAtA mAnAgEmEntData management is a fundamental activity for any IT project. But it is also a complex IT discipline to

master. This theme will examine the issues and benefits of an enterprise-wide approach to integrating all types of enterprise data and assess the combination of tools and processes needed to ensure data integrity (quality) and a single version of the truth. It will also focus on the challenges that cloud computing brings to bear on traditional data integration frameworks and practices.

EntErprISE contEnt mAnAgEmEntThe majority of enterprise information is in unstructured or semi-structured format. Hence

management of this type of content, from creation to disposition, is essential for operational effectiveness and compliance. This theme examines the value of aligning content-centric applications with business processes, both within and beyond the corporate firewall, with a particular focus on the digitization and electronic storage of paper documents, document composition, and leveraging content created in collaborative working environments.

coLLAborAtIon & knoWLEdgE mAnAgEmEntThe collective corporate memory of an organization is a far more valuable resource than that of

individual workers. Since most business processes and decisions are rarely done in isolation, the use of collaboration technologies can reduce cost and improve decision making through coordinated activity and response across teams and group-knowledge. This theme examines the impacts that cloud computing and mobile technologies are having on corporate collaboration strategies, with a sharp focus on Microsoft SharePoint migration and planning.

buSInESS IntELLIgEncECompanies across all verticals are successfully using BI software to leverage growing stores of enterprise data in order to better understand and

optimize key business processes with historical and predictive insights. However, BI can be a large, complex, and expensive IT endeavor – easy to get wrong, hard to get right. Fortunately, BI is evolving to these challenges. This theme examines how disruptive technologies, including cloud computing, open source, and appliances, help to lower the traditional entry barriers by changing the way enterprise BI systems are built, packaged, and deployed.

EntErprISE SEArch & rEtrIEvALGiven the exponential growth of enterprise data stores, accessing the “right” data is akin to finding a needle in a haystack. Enterprise search and retrieval

can help by improving the accuracy and speed of search and retrieval to drive competitive advantage and reduce operational risk. This theme will analyze the important role that search and retrieval technologies play in enabling business applications, such as eDiscovery, as well as monetizing content that is accessed and shared on mobile devices and media settings.

bIg dAtA AnALySISThe largest data warehouses are now measured in petabytes rather than terabytes, and are growing exponentially driven by the emergence

of unstructured data, weblog, social media, RFID, and video data as new sources for analysis. Many traditional IT tools and architectures are struggling to keep up. Fortunately, new technologies such as cloud, non-SQL analytic databases and frameworks are helping to manage the load, and allow organizations to mine these mountains of data for business benefit.

2011


Enterprise Applications2011

The Enterprise Applications research stream looks at industry trends and drivers that influence enterprise business and technology strategies. Aside from general IT technology trends, our coverage includes the following:

■ The evolving definition of “enterprise applications” in 2011 and beyond

■ How IT organizations can future-proof their strategy and plans to take into account potential changes in the enterprise applications marketplace

■ The impact of vendor research & development strategies and mergers & acquisitions on the enterprise applications market, and on IT strategies and plans

■ How enterprise and public sector IT organizations can unlock the value of working with a mega-vendor and its ecosystem, while avoiding lock-in

While the hundreds of thousands of apps for the iPhone and Android smartphones are the center of today’s breathless hype, enterprise applications and the surrounding ecosystem are what corporations and large government organizations run their businesses on.

Geography

Public sector Industries

Disruptors

Extendedtechnology

Extendedservices

ERP CRM

SCM etc.

Style of IT adoption

Issues

Thought to be a graveyard for innovation due to the massive wave of consolidation over the last half-decade, the enterprise applications ecosystem is actually being reshaped by disruptive technologies and aggressive new and existing players. Vendors and enterprise and government IT will need to track the rapid change and innovation happening at the core and edges that are changing enterprise applications from a market of discrete applications into an ecosystem that leverages web services, disruptive technologies, and broad partner portfolios to deliver new capabilities and business value to organizations.



EntErprISE AppLIcAtIonS: corE rESEArchEnterprise applications – software suites that run an organization’s core business – are highly mature in

terms of functionality, with some aspects qualifying as commodity operations because there is little differentiation between the various offerings. However, they are far from being low value commodities because of their role in executing business critical operations. This theme includes tracking the core applications and respective vendors, and how IT acquires, deploys, and manages them (e.g. solving the “last mile” problem of the disconnect between applications and how they are applied).

ASSESSIng thE ImpAct of rESEArch & dEvELopmEnt And mErgErS & AcquISItIonSResearch and development is a strategic activity at

many IT and telecommunications vendors, from mega-vendors to start-ups. In addition, it is not just organic R&D that vendors are deploying but also “acquired R&D” via mergers and acquisitions. In this research theme, we will present Ovum’s emerging frameworks for how to track and evaluate these two critical vendor strategies so that IT organizations can anticipate changing market dynamics and not find themselves locked out of opportunities or locked into dead-end strategies.

dISruptIvE tEchnoLogy: mInImIzIng thE dISruptIon to It And buSInESS StrAtEgIESCloud, social media, mobile users with iPads and

smartphones, SaaS, data tsunamis, sensor nets and more, threaten to disrupt the enterprise applications strategies of IT organizations. Enterprise and public sector IT departments also struggle with end users that are themselves disruptors through their adoption of cheap, off-the-shelf products or services that might help the end user with a specific task but open up the company to risk and increased costs in the future. In this theme, we look at how IT departments can identify existing under-the-radar and future disruptors in order to determine their potential and relevance for providing business value or business threat.

EntErprISE mEgA-vEndorS: StrAtEgIc pArtnEr or LockEd-In mAStEr?Consolidation in the enterprise applications and IT infrastructure markets has created global mega-

vendors, critical for enterprises and large government organizations. The enterprise applications mega-vendors act as a “tent pole” for an ecosystem that is increasingly complex and in a state of flux, which raises the risk for enterprises and vendors alike. In this research theme, we will present Ovum’s new framework and research on the mega-vendor concept and how IT organizations should react to this market development.

buSInESS procESS mAnAgEmEntOrganizations that have started the BPM journey are seeing the benefits that this structured methodology can bring, and many are looking to extend some

of the basic implementations in order to bring additional value to the organization. BPM is now set to move from the departmental to the enterprise implementation level. This theme covers the linkage between BPM and SOA, the role of rules management in BPM, the application of Lean Six Sigma techniques, and the use of full roundtripping using gathered process metrics to hit Key Performance Indicators.

crm: mAStErIng cuStomEr dEmAndS And mArkEt dynAmIcSConsumer-web-driven developments such as social

media and collaboration, imaginative use of mobile to engage new customers in new ways, and embedded analytics that improve the quality of decision making throughout the organization, are all emerging areas within CRM. One of the challenges is managing the established sales, marketing, and service backbone, in conjunction with these types of emerging areas, in a unified way. This theme addresses the expanding CRM framework and what is needed to maximize opportunities around it. It also covers CRM’s role as a key point of enterprise integration.

2011


Application Lifecycle and Integration20

11

■ Application development

■ Application testing

■ Change and configuration management

■ Requirements management

■ Service-oriented architecture

The combination of a challenging economy and changing business climate is steering many of the changes that impact the ALM community.

It is spurring the growing adoption of Agile methodologies that emphasize delivering business value; the attraction of the cloud and SaaS for ALM tool delivery, helping reduce costs; the beginnings of a “DevOps” movement that is seeking to improve the reliability of software delivery, raising quality and driving down costs; and continued growth in embedded software development for high-tech products. New technologies are also driving changes to application development, including the emergence of smart mobile devices as the next major enterprise software development target, and the continued development of rich interactive web applications.

Multi-channel access

Projectmanagement

Requirementsmanagement

Configurationand changemanagement

Builddeploymentand releasemanagement

Testand QA

management

Defectand issue

management

Applicationperformancemanagement

Softwareasset

management

Integration layer



AppLIcAtIon dEvELopmEntApplication development remains critical as packaged software cannot cover 100% of an enterprise’s needs. However, what it encompasses

is changing as composite applications, business process management, and complex event processing gain greater adoption. The development process is also undergoing a transformation as many organizations are looking to extend the use of agile practices in the IT organization, as well as exploiting process synergies with IT operations to close the missing link of the application lifecycle and embracing cloud computing in the development environment.

rEquIrEmEntS mAnAgEmEntAt the point where IT gets its ‘marching orders’ for developing software, IT organizations are under the gun to improve their notoriously inconsistent

requirements management processes. The emergence of new requirements definition (‘business white boarding’) solutions is helping to ensure the requirements are captured efficiently. It is also increasingly important that requirements gathering is integrated with testing, workflow management, and other tools used in the application lifecycle.

chAngE And confIgurAtIon mAnAgEmEntAgile methodologies, growing compliance burdens, and the emergence of ‘islands’ of SOA

architecture and deployment are straining traditional change and configuration management practices to breaking point. There is a growing need to mitigate the impact of agile methodologies on strategies and tooling, as well as integrating with CMDB for synchronizing software development. In addition, governance, risk, and compliance (GRC) strategies are altering change and configuration management processes.

AppLIcAtIon tEStIngThe increasing demand for enterprise agility is driving QA teams to apply total quality management to their own practices. There is increased focus on

integration between software quality and test management today with other lifecycle segments including operations, recognizing that these activities cross-cut the lifecycle. This is being driven by the increasing adoption of agile practices.

SErvIcE-orIEntEd ArchItEcturESOA has decreased in visibility but increased in importance as organizations have widely adopted SOA technologies but not yet fully taken the culture on board. This raises the risk that

some organizations will not realize the benefits that they have anticipated through SOA deployment. Therefore, organizations need to put in place processes that will ensure the SOA initiative is kept on track and the role of SOA alongside other high-profile IT initiatives is understood. IT managers also need to be aware of the implications of SOA on testing and quality assurance.

2011


It Solutions2011

■ Infrastructure software

■ Storage management

■ Enterprise communications

■ Infrastructure management

■ IT service management

■ Security

The IT infrastructure provides the platform on which all other enterprise IT assets rely.

Enterprises are looking to their infrastructure (which is increasingly virtualized) to provide reliable and scalable support for mission-critical processes. Seeking increased efficiency and reduced unit costs, organizations continue to pursue modernization and automation of their infrastructure, and improvement of the associated processes for delivery of IT services. This must be combined with a robust approach to security, business continuity, and risk management, in order to meet the availability and performance demands of the business. The emergence of new infrastructure-as-a-service models (both public and private) is driving further change in this area.

Efficiency and optimization

Meeting stakeholderexpectations

The extended enterprise

Manage theIT portfolio

BusinesscontinuityData centermanagement

ApplicationsecurityWeb security

NetworkmanagementStorage

Selectproducts and

services

VirtualizationInfrastructure-as-a-service

EnterprisecommunicationsIT servicemanagement

Identity andaccessmanagementMobility

W

T

Create thetechnology

agenda

CloudcomputingWorkloadautomation

Sustainable ITSocialcomputingInformationprotection

ClienttransformationEnd-pointsecurityInternet of things



StorAgE mAnAgEmEntThe statistics state that more data has been created since the year 2000 than existed up to that date. The implications and consequences for

storage are, simply, huge. In this area, data de-duplication is one of the fastest growing areas of storage management, and one that represents a significant cost saving to organizations. Storage virtualization is increasingly being used to ensure storage is only allocated when needed.

EntErprISE communIcAtIonSThe use of mobile technologies, and the move to an IP-based network, continues to accelerate this market. The role of communications is now

assuming a new significance that will be pivotal to ensuring operational processes do not become fragmented by distance or technology. Mobility continues to be an area of focus for many organizations.

InfrAStructurE mAnAgEmEntWithin an organization’s IT infrastructure, it is at the management layer where the value, cost saving, or benefit will be seen and calculated. Therefore,

we are seeing a greater emphasis on systems and infrastructure management tools and a reduction in the number of point solutions with their own management console. Increased business focus being placed on IT use will be the driving forces behind the simplified and unified concept of integrated systems management (ISM).

It SErvIcE mAnAgEmEntCorporate demand for increased agility, lower operating costs, and leveraged competitive advantage is greater than ever. Consequently,

CIOs are being tasked with the provision of flexible, higher quality, business-enabling IT services at lower cost. This theme examines the role of ITSM in enabling business processes and aligning IT services with business strategic intent. It will also consider the new features of ITIL v3 and how these will impact on existing as well as new deployments.

InfrAStructurE SoftWArEThe virtualization market now provides solutions for desktops, applications, servers, storage, and networks, and most of these solutions are based

in the data center. Therefore, one of the biggest challenges is the management of a combined heterogeneous physical and virtual data center that serves a distributed user base. The rise of new cloud centers will create challenges for many CIOs, as the investment made in existing data centers and technology represent a ‘sunk cost’. Therefore, we expect new models and financial processes to be developed to assess the viability/suitability of using either on-premise or IaaS solutions going forward.

SEcurItyWith new risks and threats appearing on a daily basis, security has never been more important to the organization. The need for secure access to data and information, while at the same time

providing business agility, is clearly essential. Balancing these two forces represents a significant challenge. A key theme is information security, which is the primary objective of IT security in general. Traditionally, the focus has been on protecting against external threats, but increasing awareness of the internal threat has created substantial demand for newer technologies such as data leakage protection.

2011


Enterprise It management2011

■ Enterprise architecture

■ IT governance, risk, and compliance

■ IT strategic planning

■ IT investment and value

■ Disruptive technologies

Ovum’s Enterprise IT Management research stream addresses both the strategic and operational aspects of an organization’s IT function.

Businessalignment

Strategic objectives

Enterprisearchitecture

Businessservices

IT metrics

IT assets Resource and skillsmanagement

IT performancemanagement

IT capabilities

IT services IT processes

Portfoliomanagement

Risk managementand compliance

IT investmentplanning

Customerorientation

Operationalquality

Futureorientation

Demandmanagement

Projectmanagement

Coverage reflects the full IT investment lifecycle, from strategy development, enterprise architecture, and portfolio management, through to service design and operation, benefits realization, and measurement. This is complemented by research into IT governance, including IT organization structures, risk management, change management, and standards. This area of Ovum’s research focus includes in-depth reports on topics in IT management and strategy, best practice insights and case studies on deployment and operational issues, and powerful tools to help compare IT expenditure against industry norms.



EntErprISE ArchItEcturEAn architectural approach can offer a useful framework within which organizations can address the dislocation between the business and IT,

improve the quality of planning, and provide insight into the many complex relationships and interdependencies found in IT environments. This theme will analyze the issues and benefits of enterprise architecture, and the development of a pragmatic architectural approach exploiting existing frameworks and methods.

It vALuE mAnAgEmEntApproaching IT budgeting with the mindset of adopting last year’s figure plus or minus a percentage is a recipe for an undervalued IT

function. There is a compelling case for improved IT financial management maturity as the business increases its focus on what IT costs and the value that IT ultimately delivers to the organization on the back of the need to “deliver more with less”.

EntErprISE It bEnchmArkIngOvum’s Enterprise IT Spend Metrics tool offers a unique insight into estimated IT expenditure for organizations of all types across the globe.

The tool leverages the wealth of information that Ovum has collected around the IT spending patterns of enterprises and generates an informed picture of demand in the form of IT spending estimates based on company demographic information. In 2011, Ovum will further develop this tool to incorporate a wider range of metrics on specific areas of infrastructure, applications, and operations.

It govErnAncE, rISk, And compLIAncEAs IT becomes more closely entwined with business operations, it is vital that IT governance is seen not simply as a tool for running an efficient

IT function, but as a corporate responsibility to ensure that IT effectively supports the strategy of the organization, and that IT risk is properly assessed and mitigated. This theme will look at how the requirement for regulatory compliance impacts all aspects of the IT function and the frameworks required for IT risk assessment and subsequent mitigation.

portfoLIo mAnAgEmEntA portfolio-based management approach has become a corporate necessity as modern organizations become increasingly subject

to a variety of pressures and constraints. It enables more efficient management of portfolios and resource allocation, and the alignment of strategies and resources to facilitate the optimization of investment opportunities. This theme will analyze the importance of portfolio management in aligning IT projects with business objectives, and evaluate the leading project portfolio management (PPM) solutions.

2011


It Services2011

■ IT infrastructure services

■ Application services

■ Business process services

■ Delivery models

IT services, a market created from the recognition that some organizations’ information technology and business requirements are best served by external parties, have evolved substantially in the last decades.

Client issuesGlobalize standards

Technology innovation

Industry regulation

Competitive threats

Economic conditions

Emerging businessmodels

Grow revenue

Improve customer satisfaction

Reduce cost of sale

Balance OPEX and CAPEX

Increase market share

Avoid vendor lock-in

Compete effectively

Maximize providers’ value

Improve win rates

Invest to innovate

Client retention

Reduce steady-state costs

Bundle service lines

IT Infrastructure Services

Achieve best value

Best cost delivery

Application services

Support the business

Enter new markets

Business Process Services

End-user workplacee.g.Server/mainframeDatacenter management

Application developmente.g.Application managementSystems integration

Finance and accountinge.g.Human resourcesKnowledge processesCRM

Disruptors

Vendor issues

This chaotic evolution has created a myriad of different approaches to the delivery and consumption of services. As a result, today’s services market is diverse, confusing, and confused. Ovum’s global services research agenda goes beyond vacuous headlines that drive much discussion in this market. By way of example, we seek to understand the practical limitations of cloud computing rather than trumpet this marketing miracle; we look beyond global headcount numbers to investigate the future investment path for global service delivery locations. In summary, we use data, qualitative research, end-client feedback, and analysis to arrive at informed fact-based opinions as to where the services market is destined.



buSInESS procESS SErvIcES: knoWLEdgE procESS outSourcIng, vErtIcAL trEndS In bpo, And opportunItIES AcroSS bpo functIonS

The business process services theme covers an array of traditional and emerging outsourced functions including contact center outsourcing, human resource outsourcing, and finance and accounting outsourcing. This theme tackles vertical and geographic opportunities in knowledge process outsourcing, vertical trends in KPO, and opportunities across mature and emerging BPO functions.

AppLIcAtIon SErvIcES: vErIfIcAtIon And vALIdAtIon, conSuLtIng And SI In hEALthcArE, And AppLIcAtIon SErvIcES In thE nucLEAr poWEr InduStry

Application environments, as the repository of automated business processes, are critical to an organization’s day-to-day operation and to its ability to accommodate change. Our application services research addresses services designed to improve the efficiency and effectiveness of organizations’ application environments. This theme investigates the rapidly growing verification and validation market: the impact of automation, the competitive landscape, and adoption trends of testing-as-a-service. We also look at consulting and SI opportunities in the healthcare sector. Lastly, this theme probes the renaissance of nuclear power and the strategies being adopted by IT service vendors to meet demand from this industry.

It InfrAStructurE SErvIcES: cLoud, dAtAcEntEr trAnSformAtIon, And WorkpLAcE outSourcIngIT infrastructure services continue to evolve,

with new technologies offering functional and financial improvements to the hardware foundations of modern IT systems. From virtualization to outsourcing, there is a broad range of choices to be made in how infrastructure services can be harnessed for business benefit. This theme looks at how and why IT services providers are expanding their cloud strategies, capabilities, and portfolios. It deals with key questions around datacenter transformation. It also examines the move of desktop outsourcing to workplace outsourcing.

dELIvEry modELS: conSoLIdAtIon, muLtIShorIng, And brIc opportunItIESThis research theme discusses the viability of a number of service delivery models. It includes

the ongoing strategy developments for global service delivery locations and the continued impact of increasing levels of service automation. We uncover consolidation trends among IT service vendors, the impact this is having on competitive positioning, and how customer investment is reacting to it. We also look at mature and emerging delivery locations. Lastly, we consider the commercial potential of the BRIC countries for vendors and end users, both in terms of delivery sites and as markets for outsourced services.

2011

46 | MARKET INTELLIGENCE

Market Intelligence2011

■■ Technology■Trends

■■ Business■Trends■Surveys

■■ IT■Spending■Predictor

■■ Market■Forecast■Models

■■ Market■Trends

■■ IT■Services■Contracts■Database

■■ Vendor■Financials■Tracker

Ovum’s Market Intelligence function underpins the analysis conducted in our horizontal and vertical technology research streams.

The■function■draws■on■Ovum’s■unique■insight■into■enterprise■IT■demand,■both■from■a■cross-industry■and■sector-specific■perspective,■as■well■our■ability■to■stay■abreast■of■market■developments■and■track■their■changes.■Delivered■both■through■online■tools■and■standalone■products,■Ovum■is■able■to■provide■pertinent■analysis■to■help■IT■executives■better■understand■their■target■markets.■Our■premium■information■tools,■market■forecast■models,■end■user■surveys,■and■written■analysis■address■a■range■of■IT■solutions■and■services.

Ovum’s online Technology Trends tool


tEchnoLogy trEndS

Since the start of 2006, Ovum has been interviewing senior IT decision-makers about their IT budgets and priorities. To date, we

have conducted over 14,000 interviews. Our interviews target the most influential CIO/IT decision-makers, with over 1,000 interviews per year going into further depth to gain an understanding of enterprises’ attitudes to, and adoption of, various technologies. The Technology Trends data is available to access through an interactive analysis tool providing unparalleled insight into enterprises’ IT investments and priorities. Ovum complements its research with a series of briefs analyzing the latest IT budget trends, proposed technology investments, and end user decision making processes.

EntErprISE It SpEnd mEtrIcS

Ovum’s Enterprise IT Spend Metrics tool is based on a robust statistical model that processes data

from large sets of Ovum surveys and in-depth interviews with senior IT decision-makers. These interviews include information on IT budgets and their allocations, as well as spending preferences. Ovum has surveyed more than 15,000 IT decision-makers over the past three years. Enterprise IT Spend Metrics provides unique insight into IT budget and spending forecasts on the basis of an organization’s demographic characteristics.

mArkEt trEndS

The Market Trends service is Ovum’s market data gathering and analysis covering the global software and IT services industry. Market

Trends identifies the top software/IT services vendors in North America, EMEA, and APAC, ranking their performance by geography and industry. Through its robust and proven methodology, the service provides insight into software and IT services vendors’ past and present performance across seven technology lines. Forecasts for global and regional technology growth are also developed, serving to underpin Ovum’s broader market forecasting initiatives. In 2011, Ovum is complementing its Market Trends research with a series of briefs analyzing the latest software and IT services developments. buSInESS trEndS SurvEyS

Ovum’s Business Trends surveys examine how the business issues across a variety of industry sectors are influencing organizations’ investment

in IT solutions and services. By conducting industry-specific surveys targeting CIOs and IT decision-makers, Ovum is able to gain a unique insight into the technology priorities faced within the public and private sectors. The Business Trends surveys map directly to the research streams that form part of Ovum’s wider research agenda.

It SErvIcES contrActS dAtAbASE

If you need insight on IT services contracts, markets, and service lines, Ovum’s outsourcing analytics tool will make your life simpler and your

decisions faster and more accurate. Tracking every new deal signed in excess of $1 million value and that covers IT consulting, application management, systems integration, IT outsourcing, network management, and business process outsourcing (BPO), this tool has been designed to provide IT decision-makers with insight into activity and trends within the IT Services market.

mArkEt IntELLIgEncE | 47

2011

48 | OVUM’S SERVICES

2011 Ovum Enterprise

Knowledge Center

The first stop for all your business intelligence needs. This intuitive research platform gives you more than just reports and spreadsheets.

Ovum’s Knowledge Center allows you unlimited access to intuitive interactive models and thought leading analysis on critical market events and future trends. With specialist researchers and analysts on the ground all over the world, including emerging markets, the Knowledge Center provides you with the latest intelligence from the front line of changing markets.

Why spend time searching unwieldy research libraries when you can put the Knowledge Center’s time saving tools to work finding and extracting exactly what you need in a matter of minutes? Email Research Alerts allow you to track competitor activity, new research in your area of interest, or news and analyst comment on a daily or weekly basis.

ACCESS A FULL SITE INDEX

The Find Information tab provides a full index of Knowledge Center coverage.

GET IN TOUCH WITH ASK AN ANALYST

Put your questions to our in-house analyst team. This gives you a chance to clarify any query you might have or gain further insight relevant to your business needs.

REFINE YOUR SEARCH

Use the multiple refinement options in order to get just the content that you are most interested in.

OVUM’S SERVICES | 49

NAVIGATE WITH SAVED SEARCHES

A Saved Search drop-down menu is accessible from any page ensuring that the content that you use most often is only ever one click away.

BE THE FIRST TO KNOW WITH RESEARCH ALERTS

Customizable Research Alerts notify you daily or weekly about the latest research, news, and opinion specific to your criteria. Stay in tune with market trends, track competitor developments, and identify new product development opportunities.

CUSTOMIZABLE MY HOME PAGE

Quickly access the information you use most often by setting any page you browse to as My Home. The next time you visit the site, you’ll enter directly at this page.

CLIP, EXTRACT, AND BUILD YOUR OWN RESEARCH

Once you have found the research you require, the Knowledge Center’s workflow tools allow you to effectively use and share the information with colleagues. You can build your own reports or presentations from searched for or clipped research across the site.

Contact [email protected] to book your free training session

2011

50 | ovum’S SErvIcES

research deliverables

ovum’S SErvIcES | 51

InduStry dynAmIcS rEportA foundation report analyzing the impact and application of technology within a vertical industry. Our Industry Dynamics Report offers insight into the key drivers and inhibitors to technology uptake within a specific industry. They illustrate how an industry is organized, including subsectors, stakeholders, influencers, and regulation – and their influence on IT adoption.

buSInESS trEndS rEportA report examining key enterprise trends on business issues and technology solutions. Applying insights from a survey of 150-200 business decision-makers, our Business Trends Report highlights short- to medium-term IT spending trends and the key business issues IT decision-makers are facing.

trEndS to WAtchA short signature report highlighting the key predictions and trends in business technology.Looking at the year ahead, our Trends to Watch report presents invaluable information on the major issues to track. The report demonstrates Ovum’s collaborative intelligence capabilities with joint authorship from technology and line-of-business analysts.

AnALySt InSIghtSPremium analysis of key business technology issues. This report looks closely at an important business technology issue – spanning the creation of an optimum business technology portfolio, sourcing and selecting enabling solutions and services, and managing implementation and service delivery.

StrAtEgIc focuS rEportAn in-depth report focusing on a particular hot topic or trend within a given industry. Our Strategic Focus Report comprehensively reviews an industry or market development, covering drivers and inhibitors, end-user preferences, technology evolution, competitive landscape evaluation, and action items.

dEcISIon mAtrIxA flagship comparative evaluation of leading technology solutions. The Decision Matrix looks at technology solutions within a horizontal or vertical technology area, providing a comparative analysis and ranking of leading solutions. We evaluate each solution across the three dimensions of technology capability, end-user sentiment, and market impact – and advise on the overall strength of a solution provider’s portfolio.

bESt prActIcE InSIghtSPractical guidance on technology adoption and deployment, based on customer feedback. These briefs recommend how to avoid common pitfalls in the selection, implementation, and usage phases of specific solutions. Best Practice Insights show how innovative enterprises are realizing optimum value from their IT investments.

tEchnoLogy EvALuAtIon rEportThought leadership, opinion, and best practice on key technology areas. These in-depth reports focus on a key technology area, offering insight into the latest trends and developments. They review and compare market-leading solutions, including a detailed matrix of product features and capabilities.

It mAnAgEmEnt rEportExamines the important topics in IT Management.This in-depth report looks at IT management issues ranging from strategy development, architecture, and governance, through to service delivery, financial control, and risk management. The report provides clear recommendations and an explanation of best-in-class practices, supported by case studies and end-user surveys.

tEchnoLogy AudIt/SErvIcE AudItIndependent assessment of a specific solution or service. These audits assess technology solutions and services within the business technology context – examining a solution’s features and capabilities, enterprise deployment considerations, as well as the vendor’s product strategy. Strengths and weaknesses and suitability for different enterprise deployment scenarios are highlighted.

Ovum’s research is delivered in a range of formats ranging from short opinion pieces through to in-depth reports. These formats include:

2011


Analyst Support and consulting

Along with our written research and analysis, Ovum offers a range of analyst support and consulting services, so you can apply our insights to your unique business circumstances.

Ask the expertsOvum’s Knowledge Center includes an ‘Ask the analyst’ button where subscribers can direct questions regarding existing research and areas of coverage to our analysts.

These can range from simple points of clarification about methodologies or data sources, to more detailed enquiries concerning the impact that a particular business, technology, or market development might have on your business.

Our team is always available to respond to your questions, and we often involve both vertical industry and technology analysts to give you the benefit of both perspectives.

Enhance your projectsAt Ovum, we work with enterprises – large and small, all over the globe – and understand the pressures that CIOs and IT managers are under to deliver efficient and cost effective IT solutions.

Drawing on our collaborative intelligence, we offer a range of business-focused technology consulting services to deliver fact-based, pragmatic solutions.

crEAtE SELEct mAnAgE

Strategic insight and briefings• Quarterly strategy briefings• Disruptive technologies

– –

Organizational and design reviews • IT architecture review • Retained organization review • IT effectiveness review

Value assessment and value realization – • Commercial support • Relationship health-check

Vendor and technology selection and bid support

• Vendor capabilities• Commercial support• Selection support

• Relationship health-check

Bespoke market, vendor, and technology analysis

–• Technology review• Technology analysis

–


StrAtEgIc InSIght brIEfIngSUnderstand how technology will specifically affect your role and your organization. We deliver strategic insight on what will shape the market, one-to-one, or to your peers or team.

dISruptIvE tEchnoLogIESBeing slower than your competitors to adopt new technologies can have a serious impact on your competitiveness – our market insight will ensure you do not miss major opportunities to get ahead of your competitors.

It ArchItEcturE rEvIEWThe right technical architecture can deliver speed, flexibility, and value to your business. Our experts can perform a comprehensive review of your IT, business process, application, and information architecture, as well as the structure and management of your architectural team.

vEndor cApAbILItIESWhen you need a complete and independent understanding of the capabilities of a prospective supplier, Ovum can build a clear picture of the scale, scope, and quality of a vendor’s portfolio.

rEtAInEd orgAnIzAtIon rEvIEWMany outsourcing deals fail to deliver the promised benefits. Ovum’s unique approach assesses your “retained organization” against an ideal model for skills, structure, size, relationships, processes, and risks to ensure maximum value realization.

commErcIAL SupportOvum’s exposure to, and experience of, many IT vendor contracts has given us an unrivaled ability to assess and recommend commercial best practice, both from a contractual and value point of view.

tEchnoLogy rEvIEW Our analysts are well placed to provide an independent review of specific technologies and services – assessing market positioning and capabilities.

SELEctIon SupportWe can guide you through the vendor selection process to help you select appropriate and capable suppliers that can meet your requirements. We build a tender document based upon these insights and manage the selection process.

tEchnoLogy AnALySISWe combine the insight from thousands of interviews with influential CIOs and IT decision-makers with our latest marketing insight and vendor briefings to explain a technology and its application and give opinion on its potential use.

It EffEctIvEnESS rEvIEWWe provide CIOs with an holistic view of the health of their IT department. Through our extensive research and hands-on experience, we are able to evaluate the effectiveness of an IT department using our simple yet robust tools.

rELAtIonShIp hEALth-chEckA best-practice vendor relationship does not emerge by chance; it needs to be monitored and managed to move in the right direction. We identify your desired relationship characteristics and undertake regular objective reviews to identify how well it measures up to this target and against market best practice.

Contact us for a brochure on our consultancy services [email protected]

2011


ovum Events

Ovum runs a series of high-level events to keep CIOs and senior IT managers informed of the latest developments in business technology. These are delivered through face-to-face events, live webinars, and on-demand replays through our website.

master classesMaster Classes are high-level seminars where we present on topics pertinent to corporate IT and business management. These events attract up to 40 senior delegates and are held throughout Europe. Business and IT industry leaders gain a view of how their own businesses should be changing to embrace an economic environment that is dominated by information and its enabling technology.

Enterprise It WorkshopsOvum’s Enterprise IT Workshops are one-day practically-oriented events that assist IT management in the selection and implementation of key business technologies. We describe the key criteria for evaluation products and services, explain the key factors for successful adoption, and equip you with practical advice for deploying the technology in your organization.

SymposiaThis is a series of conferences and exhibitions targeted at senior IT and business executives, with over 200 European attendees at each event. Focusing on key technologies that our clients are about to adopt, each Symposium offers practical advice, case studies, and Application Labs demonstrating how to incorporate and implement major technologies into your IT strategies.

Strategy briefingsStrategy Briefings are high-level, business-to-business events that bring leading IT suppliers and solution providers together with senior-level decision-makers from end-user organizations. The format is unique, consisting of a keynote introduction from Ovum followed by presentations from the sponsors. The day concludes with a Forum Debate, chaired by Ovum and including all of the keynote speakers.

WebinarsOvum Butler Group webinars are high-level, business-to-business presentations delivered live online, bringing together leading IT suppliers and solution providers and senior-level decision-makers from end-user organizations.

For the latest list of Ovum’s events, visit www.ovum.com


topic Event type

Agile Development Strategy Briefing

Application Lifecycle and Architecture Symposium

Application Security and Testing Workshop

BPM in Practice Workshop

Business Intelligence Symposium

Business Process Management Strategy Briefing

Cloud Applications and Services Strategy Briefing

Data Quality & Integration Strategy Briefing

Desktop, Laptop, and Client Device Strategies Strategy Briefing

Document & Records Management Strategy Briefing

Enterprise Architecture Workshop

Enterprise Collaboration Strategy Briefing

Enterprise Search Strategy Briefing

Information Management & Collaboration Symposium

Information Management in the Public Sector Strategy Briefing

topic Event type

IT Governance Workshop

IT Governance & Planning Strategy Briefing

IT Service Management Symposium

IT Strategic Planning Master Class

Master Data Management Strategy Briefing

Microsoft SharePoint: Taking it to the Next Level Strategy Briefing

Mobile Applications and Devices Strategy Briefing

Ovum Industry Congress Symposium

Practical Information Management Workshop

Profiting from Sustainability Strategy Briefing

Security Symposium

Software Testing Strategy Briefing

Strategic Spending Review Master Class

Virtualization and Cloud Infrastructure Strategy Briefing

Web Content Management Strategy Briefing

Ovum’s 2011 event schedule includes the following topics:

Technology and Telecoms insight. Now Mobile


WWW.ovum.com

London Durban Dubai Hyderabad Hong Kong Beijing Shanghai Seoul Tokyo Sydney Silicon Valley New York São Paulo

[email protected]

ovum it enterprise ra 2011

Documents

information technology

education technology

role of technology

technology adoption

industryspecific business

media broadcast technology

business agenda

business context