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#PACnet15

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Moderator Deana Itow Paciolan Presenters Jim Hanauer University of Mississippi Anne Shires & Erica de Leon University of Texas Performing Arts Carmie McDonald Fox Theatre Brooke Todare Pursuant Sports

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#PACnet15 Jim Hanauer University of Mississippi

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#PACnet15 Ole Miss Athletics Foundation Previously the UMAA Foundation, rebranded 2013 Recent Growth and Success Cash up from 17 million in 2011 to over $30 million projected this year Members up from 6,648 to over 9,500 this year with goal of 10,000+ next year Success in capital campaign raising $130 of $150 million goal, anticipated over $175.5 million in new projects over next 3 years Online Giving Roughly 35% of donors donate online, up from 20% 3 years ago New member acquisition almost 65% through online Ole Miss Athletics Foundation 4

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#PACnet15 Renewals Upsell Pledge Reminders and Invoices Quick Donate GivingFuel.com Paciolans new Quick Donate Crowdfunding/ ScaleFunder Social Media Uses 5 Online Giving at Ole Miss

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#PACnet15 Allow one-stop shopping for tickets and donations Same deadline as Season Football Tickets 4/30 Link donation in through season ticket purchase & e-mails Pre-pledging donations with new annual donations Deep link them to the pledge page Make a donation 6 Renewals

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#PACnet15 Non Donors New Orders Single game tickets Any eVenue purchase you have the opportunity to upsell either a membership or small donation Auto-Add to cart 7 Upsell

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#PACnet15 Monthly Invoicing Pledge Reminders Account Overview End of Year Giving 8 Pledge Reminders and Invoice

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#PACnet15 One of the most overlooked processes is not being clear enough with direction Post step-by-step instructions on how to donate Easy to us, not easy for them 9 Instructions

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#PACnet15 RebelGiving.com Quick Donations No Sign-in Required Complete on one single screen Simple Paciolan Quick Donate Coming Soon! Sign in as guest Single Page/Multiple Drives 10 Quick Donate

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#PACnet15 Crowdfunding Target Younger Generation Developed with the idea of Kickstarter Perks Donor Wall Social Phenomenon Linked in to social media Huge Success $225,000 in 24 hours Over 600 new names/donors 11 Crowdfunding and Scalefunder

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#PACnet15 Social Media Primarily Twitter Secondary Facebook URL GiveToAthletics.com RebelGiving.com Departmental Tweets Branded Hashtags #ForwardTogether Opportunistic Quick Donate 12 Social Media

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#PACnet15 Keys to Success Personalize Name Account # Simplify Instructions Less pages the better Verbiage & Easy Live Chat Proactive vs. Re-active You can beat anyone! Be Ready to capitalize! 13 Google Docs are Awesome

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#PACnet15 Anne Shires & Erica de Leon Texas Performing Arts

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#PACnet15 15 Development Support Page

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#PACnet15 16 Online Giving

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#PACnet15 HOMEPAGE BANNERS Campaigns 17 Asks

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#PACnet15 EVENT DRIVEN Event Page Email Newsletter 18 Asks

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#PACnet15 Five emails Newsletter and social media 19 Campaign Student Ticket Fund

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#PACnet15 Six emails Direct mail piece 20 Campaign End of Year

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#PACnet15 Ticketing page Raised $905 so far 21 Upsell Donate $1

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#PACnet15 Amplify Austin Goal: Increase donations 22 Future Plans

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#PACnet15 Save the Fox! 23 The Challenge 1974 threatened with demolition rise of suburbia Atlanta community pulled together to save the Fox! This caused perception that the Fox no longer needed any support

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#PACnet15 Carmie McDonald The Fox Theatre

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#PACnet15 25 The Challenge Top Stop of the Decade Venues Today Magazine The Best Big Rooms in America Rolling Stone Magazine 2011 Outstanding Historic Theatre of the Year Award League of Historic American Theatres The #1 Non-residency Venue Worldwide for the Decade Billboard Magazine Since Weve Been Saved

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#PACnet15 What did we do? Launched a campaign celebrating success Strategy was to ask the community to join in the success 26

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#PACnet15 Make it easy to give online 27 Friend of the Fox

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#PACnet15 New and Renewed Memberships - $50K in new Memberships Implemented Online Donations Enhanced Media Visibility and Presence Number of Event Attendees Relationship Cultivation/Affinity Building 28 Measuring Success Are We There Yet?

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#PACnet15 Brooke Todare Pursuant Sports

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#PACnet15 ome = rv(of + i) (f + a) ome = online marketing effectiveness rv = relevance to the constituent of = offer value i = incentive to take action f = friction elements of the process a = anxiety elements of the process Copyright 2011 MECLABS (adapted) Online Optimization Methodology 30

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#PACnet15 Case Study: Alabama Campaign 31

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#PACnet15 Partnering with Pursuant was a major component of the strategic plan that not only enabled us to reach out to an important donor segment interested specifically in supporting womens athletics, but to raise awareness and generate philanthropic support for years to come.-University of Oregon Athletics The University of Oregon womens athletic programs had achieved extraordinary success both on and off the field in the last 10 yrs. However, like many other athletic programs, a majority of their budget is generated through transaction-based revenue associated with ticket premiums. They set a goal to become the best comprehensive womens athletic program in the country. They recognized the need to be intentional in their efforts to specifically raise support for their female athletic programs. Pursuant addressed this opportunity by launching a comprehensive initiative aimed at increasing funds and support for womens athletics. Pursuant worked alongside Oregon Athletics to develop and launch a fundraising program for womens athletics, Women in Flight. The Women in Flight campaign was based on a comprehensive approach to drive donations through two fundamental methods: a campaign kickoff event followed by a comprehensive digital campaign. 6 months of strategic planning 1 launch event 6-week online campaign 205 donors $210,000 in philanthropic revenue ENGAGEMENTSOLUTION Case Study: Oregon CHALLENGE

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#PACnet15 Case Study: Oregon 33

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#PACnet15 Please complete either the session evaluation form on your chair or online at http://pacnet.paciolan.com/schedule. Questions