pavitra ppt

8/7/2019 pavitra ppt

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Rohit Shetty P- 27

Dayanand Trimukhe P- 06Richa Dhaundiyal P- 48

Roshan Gamre P-28

Ekta Upadhyay P-08

Prashant Manave P-25


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y 86% disease due to poor quality of water

y 70% of Indias water is polluted

y Everyday 4500 dies due to contaminated water all over

worldy Diarrhea alone kills 1600 people all over world.


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y Drink six glasses of water(1.5 liters) everyday and avoidmedicines,tablets,injections,diagnosis,doctor fees,etc.

y Drink six glasses ofpurewater(1.5 liters) everydayand avoidmedicines,tablets,injections,diagnosis,doctor fees,etc.


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y Jaundice

y Diarrhea

y Dysentry

y Choleray Skin irritation

y Typhoid

y

Respiratory problems


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y Total water purifier market is of Rs 9 billion in India

y Three segments

y 1. Ultra Violet

y 2. Reverse Osmosisy 3. Resin Based


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The market is dominated by the organisedsector

The domestic water purifier appliancesmarket is estimated to be Rs 1200 Cr.

The market has tremendous growthpotential Only 20% of urban Indians use non manual

purifiers

Water purifiers usually use chemicalpurification, ultraviolet treatment andfiltration, or reverse osmosis techniques

Market Share

UV, 66.66%

esi ,

33.3 %

, 0, 0

UV

esi


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y RO-based Rs.13000 and above

y UV-based Rs.5000-9000

y Resin based Rs.1500 and above


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AQUAGUARD, 70%

HILI&

K N ,2 %

O HR , 4%

AQUAGUARD

HILI& K N

O H R AQUAGUARD;

0%

K N&O HR , 40%

0

40

0 0

RESIN BASED

AQUA UR

K N &pureit


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y Costly

y igh maintenance cost

y on portable

y Electricity driven

y Running water


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Boond Boond Pavitra


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y Works on Solar Energy

y Portable, Easy to handle

y Durability

y Auto Switch Off


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Strength

y Pioneer benefit toexplore untappedsegment

y Enabled on solar power

y Price is less

y

ong life

y ess scope in urbanregion due to limitedsunlight in homes

y Established market forRo and UV water purifier

Weakness


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Opportunitiesy Shortage of electricity

y Industrial, commercialestablishments use

y Diversification in thissegment ahead

Threat of new entrantswith a similar product.

Threat from substituteslike mineral watercompany. They canreduce their price to

the level that themiddle class can efforton a daily basis.

Threats


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y Maharashtra Citiesy asik

y agpury Aurangabad

y atur

y olhapur

y

Ratnagiri

y Upper Middle Class

y Middle Class


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y Pricing Method:-y Cost Plus Pricing

y Psychological Pricing


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y Advertising:y eading ewspaper [local]

y Billboards

y

oardingsy Television


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y Free products to doctors

y Stalls at main city points, weekly bazaars

y Promotion through local festivals

y ive demonstrations iny ealth Camps

y Schools

y Government Offices, etc.


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Distributor

Company

Consumer

Retailer

Head Office:- Pune

Assembly Plant:- Aurangabad

(MIDC)


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MRP Division (in Rs) Amount(in Rs) per unit

Materials and Parts Cost 869

Assembly Cost 130

Distribution and Advertisement 100

Profit Margin 120

Supplying Price 1219

Retailer Margin 180

MRP Rs. 1399/-


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y Expected units to be sold in first year:- 1,00,000 units.

y Total Sales :- Rs. 13,99,00,000/-

y Total Cost :- Rs. 10,99,00,000/-

y et Profit :- Rs. 1,20,00,000/-


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y Follow up with customers

y Follow up with distributors and retailers

y Modifications as per recommendations

y Analysis of Competitors strategies


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y Marketing Management book by otler, Phillip

y www.hul/pureit.com

y www.solartechnology.com

y www.waterpurifierindia.com


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