people are the social media
Post on 19-Oct-2014
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Social RecruitingTRANSCRIPT
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People Are The Social MediaSHANNON SEERY GUDE
vp, digital & social strategy
March 3, 2010
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Agenda
Mobilize your workforce through social media to build your employer brand
Help candidates make better decisions on whether or not they are a match for your culture
See how companies can gain quality referrals and attract talent through sharing stories and experiences
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277%Percentage increase for time
spent social networking in 2009
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80% of internet sessions start at search - ‘Buying’ decisions
made through online research: read reviews, get opinions.
120 mil
Job-related Google searches/moContent posted on social media is
indexed and discoverable by candidates highly influential
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50% of active users log on
daily for 55 mins
80% of users have tweeted less than
10 times
55 million ppl ~50% outside U.S.
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Mobile
More people have a mobile phone than an Internet-connected PC
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SOCIAL MEDIAWon’t Make Your Company Remarkable
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What Will: Prop up your employees as your brand ambassadors, make them their POV the center of attention, let them tell the story through their lens.
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The Promise of One-to-One: Labor intensive and hardly scalable
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How employees can help: Help them support your social recruiting efforts. Give people access to their stories and expertise, provide information, answer questions.
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Who’s Doing it?
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Getting Beyond Fear and To ROI:Get from Blue-sky to approval. Social recruiting Strategy needs a plan. Period.
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Listening &
Assessment
Strategy: Elements,
Ambassadors, Content & Assets
Goals &
ROI
Participation & Integration
Monitoring &
Optimization
Guidelines & Training
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Provide the Tools: EncouragementBrand attributes & valuesInternal social and collaboration tools Social Media Guidelines Engagement ProtocolsBuild engagement skills
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"One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content."
-Brian Solis
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Provide Sharable Content: Tool trainingSharable company updates, news, info Process to contribute content & ideasContent calendarReferral Widgets and Social Apps
Communicate, Communicate, Communicate
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Engage New Partners: HR, Marketing, Internal Comms, IT, L&D, Web Teams, external vendors & tool providers all working in concert.
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ROE: Return on Engagement:
What you measure depends on your goals.
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HCA West Florida
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16 Hospital DivisionNeeded to integrate and increase awareness of brand & opportunities. Looking to tell their story and improve SEO
Resources & Assets: Jobs RSS Feed, Video Content, RLM Database. 3 bloggers; 4 Talent Engagement Admins. Supportive Leadership; Social Recruiting Guidelines; Ambassador Training
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Google Reputation – Sept 08
Search Reputation
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Relevant Content Updates
ContentSharing &
Usage
Candidate & Employee Networking
Strategy
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Social Integration: Careers Web Site
Passive Candidate Engagement: Relationship
Marketing Opt-In
RSS Feed of Career Opps
Link to Company Careers Page on
Link to Recruiting Blog
Enhanced Job Search Module
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Recruiting Blog
Built on Wordpress & authored by
career ambassadors
Links to Jobs, Events & RSS
Email Subscription
Embedded Employee
Videos
Dynamic Recruiting Events
Calendar
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Facebook Careers Page
Hospital Division Careers facebook
Page
Recruiting Blog Posts Cross
publish to page automatically
Candidate Engagement
Tabs linking to extended Jobs,
Locations, Video, Events, Photo
Content
Custom Apps: Job Search &
Share; Locations
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Return on Engagement – Search Reputation
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Total Attorneys
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quote
“Encouraging the entire staff to recruit turns everyone into brand ambassadors. As employees spread the word in social networks about our job opportunities, they create positive buzz about the company.
When you give people tools to be transparent about the company, they can contribute to the conversation about your brand. It’s great when your employees think highly enough of the company that they want to talk about it and want to invite people to work here.”
Ed ScanlanCEO, Total Attorneys
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Career site that’s plugged into social media
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Career site with multiple videos about the company
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CEO’s Twitter Profile – he’s tweeting jobs
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Employees – and their friends – share in social networks
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Results
The results:Dramatic growth in qualified resumes. 67% of hires now made by referral.
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How Total Attorneys Does It
Find evangelists within your company.
Demonstrate what you want people to do.
Keep everyone informed about hiring priorities.
Encourage contests – and reward referring even if the candidate isn’t hired.
Engage hiring managers – they’re motivated to fill their jobs.
Support employees to engage referrals in their own networks – LinkedIn, Facebook, Twitter, blogs.
Executives are committed to and contribute to the referral culture.
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Contact me anytime with questions
ShannonSeery GudeVice President, Digital & Social [email protected] Twitter: seerysm
Thank You!