personal branding in the new media world, best practices and time saving tips
DESCRIPTION
A presentation to the American Business Women's Association on how to build your personal brand using the web and social media, do and don't, how to save time and why all of this is important.TRANSCRIPT
BRAND YOU in the New Media age
@milenaregos
I am...
An Entrepreneur
“In the digital age our name is our only
currency.” Dan Schawbel
Why Personal Branding?
• Better job
• Better compensation
• Future network opportunities
• Be prepared for change
• Start a new business
• Promote your business
• Bigger Ego
A Brand is a Collection of Perceptions
in the mind of a consumer.
9
Gary Vaynerchuk
=Wine Expert
11
Dan Schawbel=Personal
Branding Expert
Discover your brand
what’s YOUR goal?What’s YOUR UVP?
Have you Googled yourself lately?
Like what you are seeing?
We are all publishers
Your Personal Branding Plan
1. What are your goals?
2. What do you value?
3. What are you passionate about?
4. What motivates you?
5. What makes you remarkable?
What is the ONE thing you want people to know
about you
Apple=DesignYou=?
Do’s: 1. Be Diligent
2. Be Consistent3. Be Relevant
4. Be Interesting5. Be Yourself
Source: Kristian Andersen & Associates
Don’ts: 1. Try to be someone you are
not2. In it just to receive
3. Sharing irrelevant things only4. Interrupting
5. Yelling6. Trying to build up a network
too fast
Start with the WHY“People don’t buy what you do. They buy WHY you do it.” Simon Sinek
Tactics
How do you get the message out?
• Website
• Email signature
• About.me page
• Blog
• Professional photo
• Social networks
26
Business cardsMoo.com makes awesome
ones
Blog/Websiteyourname.com
Buy it today. Own it. Buy your kids’ names too.
LinkedIn profile
Facebook profile: Personal vs Business Page
Twitter profile
Google+ profileGoogle+ = Being foundUse it to connect with
people + share articles
Pinterest profileFemale audience, very
visualTravel, cooking, fitness are
very well represented
Professional photographyWardrobe
Reputation monitoring
Free tools: Google AlertsSocial MentionMention.comKurrently.com
Grow your network. Start now.
• Be genuine
• Provide value
• Share your knowledge
• Meet new people
• Create relationships
• Be patient
• Build your tribe
• Plan ahead
• Automate but be careful
• Update on the go
• Centralize - HootSuite
• Limit your time but make time
• Start small
• Stick with it
• Follow 20 people and build up from there
No time?
I am...
An Entrepreneur
AND YOU?
Milena RegosTwitter: @milenaregos
[email protected]: outandaboutmarketing.com
http://www.slideshare.net/milenaregosLinkedIn: linkedin.com/in/regos
Facebook.com/outandaboutmarketing
Thank you!