personal marketing resume
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my brand.
melodyhutchisonsenior account manager
melodyhutchisonsenior account manager
Direct: 904.245.8748Cell: 904.662.0750
digital marketing
social media marketing
event marketing
on-air / broadcast marketing
video marketing
A DECADE OF MARKETING EXPERTISE
melodyhutchisonsenior account manager
You can trust that I have the experience required to develop marketing ideas that will maximize your return on investment.
THE NIMNICHT DEALERSHIPSPlan: The “Nimnicht Family of Dealerships Railgate Party” came
about in partnership with the Jacksonville Jaguars.
Performance: After a few games, personal letters from winners started coming in the mail. Many said that when it came time to buy their next vehicle, they would be buying it from the Nimnicht Family of Dealerships. Sales for each dealership we also up overall.
GATE PETROLEUMPlan: Through a series of multiple different brainstorming sessions, fueledbygate.com and “Happy Hour” were developed to create excitement and customer
interaction for all of Gate’s Fountain Central soda flavors.
Performance: In just two months, Gate exceeded their goal of increasing their fountain soda revenue by at least 10%.
CADILLAC REGIONAL GROUPPlan: “Give the Gift of True Luxury this Holiday Season” was a campaign the put the Cadillac CTS-V at the center of the
city’s biggest event of the year - Light Up Night. This campaign was the definition of an all-encompassing marketing campaign, that included on-air promos, on-site vehicle displays, and third-party tie-ins.
Performance: This campaign generated over 1,200 people who specifically opted in to receive more information on the Cadillac CTS-V.
THE CENTRAL BLOOD BANKPlan: “Blood for All Seasons” involved a
major blood donation promotion in every season.
Performance: Just from the four blood donation events that were executed, the Central Blood Bank doubled their expectations for donor turnout.
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2011
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Promotions Assistant, Cumulus Radio, Harrisburg, PA- Began radio career at the age of only 17- “Within a few months, sales reps even began to
specifically request her for their promotions.” - Promotion Director, Marissa Allen
University of Pittsburgh, Pittsburgh, PA- B.S., Psychology- Minor in Communications- Graduated Magna Cum Laude Account Manager, CBS Radio, Pittsburgh, PA
- Specialized in Event Marketing
Recruited by Cox Media Group
Account Manager, Cox Media Group/WFYV & WJGL
A True Champion Award, CBS Radio Pittsburgh
Partnership Award, CBS Radio Pittsburghfor most successful multimedia campaign of the year
Events Account Manager of the Year, CMG Jacksonville
Events Account Manager of the Year, WFYV
Account Manager of the Year, WFYV Jacksonville
Account Manager of the Year, WFYV/WJGL Jacksonville
“Cox Media Group is now our
IDEA PARTNER.” - Allison Johnson,
Marketing Director, Gate Petroleum
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