pez - the cult brand
DESCRIPTION
The PEZ Group, a worldwide operating company. Besides Europe and the USA, Japan and Australia are among the major markets. PEZ products are available in over 80 countries in total, whereby approx. 65 million dispensers and 4.2 billion candies are produced. PEZ has 700 employees worldwide.TRANSCRIPT
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1927: The PEZ Candy –a luxury mint createdby Eduard Haas III.
a star is born!
The name derives from the German word for peppermint
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Created in 1949.
The luxury mint for the upper class.
tHE vEry First Candy disPEnsEr!
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PEZ Evolution!
196219491927 Today
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From the Fifties to the Eighties 36.000 exist in Austria and Germany.
tHE lEgEndary PEZ-vEnding maCHinEs!
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1953: The beginning of a new era.
PEZ goEs usa!
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The 1950sPEZ sampling at BEn Hur movie premier.
PEZ is sponsor of Beauty Contests.
PEZ glamour!
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As John F. Kennedy and his wife Jacqueline visit Vienna an exclusive PEZ set was presented to them.
PEZ For tHE PrEsidEnt!
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1962: First cooperation with Walt disney.Introduction of fruit flavors.
Play, Enjoy and CollECt!
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1972: The story of success starts in Tokyo.
PEZ goEs jaPan!
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tHE sixtiEs and sEvEntiEs …
PEZ
Heroes
FlowerPower
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legend has it, that eBay founder Pierre Omidyar started the auction site to give his girlfriend a venue for trading PEZ dispensers.
PEZ and Ebay!
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It still works!
tHE magiC Formula.
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4 – 5 new assortments per year – over 80 characters available!
PEZ For EvErybody!
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Today PEZ is in over 80 countries.
65 million dispensers sold annually!
4,2 billion PEZ Candies consumed per year!
PEZ-o-mania!
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PEZ international gmbHVienna, Austria
Production
györiplastGyör, Hungary,
PEZ-Box Production
PEZ Production Europe Kft.Jánossomorja, Hungary
Candy Production
PEZ agPEZ international gmbH
Traun, AustriaHeadquarters, International Sales
& Candy Production
ComPany - organisation
PEZ Candy inc.Orange, uSA
distribution uSA, Canada & Candy Production
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PEZ on FaCEbooK!
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PEZ CollECtors!
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robby Takac from the famous band “the Goo Goo dolls”
“I could be more famous for havingPEZ than for being in a rock band!”
Famous CollECtors!
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2006: The figurine „Astronaut B.“ was sold for over 32.000 uSd.
PEZ auCtions!
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2007: Elvis Collectors Set2010: Snow White Collectors Set2011: lord of the rings Collectors Set2012: KISS Collectors Set
PEZ lEgEnds!
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PEZ sPorts!PEZ dispensers for famous english soccer clubs.
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2010: unique dispenser set for nickelback.
„I gonna pop my pills from a PEZ dispenser!”(nickelback – rockstar)
PEZ roCKs! – niCKElbaCK is niCKElPEZ!
23 | 31PEZ – THE CulT BrAnd
© &
TM
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2011: The royal wedding dispensers auctioned for charity.
royal PEZ!
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PEZ rEtro art!
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PEZ art today!
Berenike Wasserthal-Zuccari, austrian artist. Fred Bred, french artist.
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2010: new PEZ dresses designedby lena Hoschek.
PEZ FasHion!
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Paris Fashion Week 2011: Shop window Stella McCartney.In-store events – PEZ dispensers are on display.
PEZ FasHion!
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la délicatesse (2012, Audrey Tautou) Arthur (2011, russell Brand) The Incredibles (2004, Pixar) Stand by me (1986) E.T. (1982) and many more!
PEZ & moviEs!
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PEZ & tv!
BBC Oprah Winfrey Show CSI nY davis letterman Seinfeld Jeopardy The discovery Channel and many more!
30 | 31PEZ – THE CulT BrAnd
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31 | 31PEZ – THE CulT BrAnd
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