philosophies & beliefs harry p. hoopis, clu,chfc
TRANSCRIPT
MICHAEL GERBERMICHAEL GERBER “E-MYTH” “E-MYTH”
• Why do business fail at such a high rate
• 80% in first five years
• 80% of survivors in the next five years
• Why are franchises so popular
General Management PhilosophiesGeneral Management Philosophies
1. Ownership
A General Management Consultant
General Management PhilosophiesGeneral Management Philosophies
1. Ownership
A General Management Consultant
2. Financing
General Management PhilosophiesGeneral Management Philosophies
1. Ownership
A General Management Consultant
2. Financing
3. Minimum Standards
a. McDonalds “The Golden Arches
General Management PhilosophiesGeneral Management Philosophies
1. Ownership
- A General Management Consultant
2. Financing
3. Minimum Standards
- McDonalds “The Golden Arches”
4. Recruiting, Planning, Counseling
- De-skill
PhilosophiesPhilosophies and and BeliefsBeliefs
Agents come into the
business not so much to be in business for themselves…
they come in for the
unlimited income opportunity
PhilosophiesPhilosophies and and BeliefsBeliefs
You are nobody
until somebody
expects
something of you.
The successful manager The successful manager builds the organization, and builds the organization, and the organization builds the the organization builds the
businessbusiness
Agents will ask three things of Agents will ask three things of their manager:their manager:
• 1] Can I trust you?
• 2] Do you really care about me as a person?
• 3] Are you the one who can lead me toward a successful business career?
NEVER TELL A MAN TO GO NEVER TELL A MAN TO GO TO HELL, BECAUSETO HELL, BECAUSE
• FIRST OF ALL HE WON’T GO THERE
•
• SECONDLY, HE WILL NEVER FORGET YOU TOLD HIM TO GO THERE!
EVERY TIME YOU HAVE AN EVERY TIME YOU HAVE AN ENCOUNTER WITH SOMEONE ENCOUNTER WITH SOMEONE
YOU EITHER KNOCK THEM YOU EITHER KNOCK THEM DOWN A LITTLE DOWN A LITTLE
PSYCHOLOGICALLY OR LIFT PSYCHOLOGICALLY OR LIFT THEM UPTHEM UP
ALWAYS CONCENTRATE ON ALWAYS CONCENTRATE ON BEING AN UPLFTING PERSONBEING AN UPLFTING PERSON
DON’T TRY TO TEACH A DON’T TRY TO TEACH A PIG TO SING, BECAUSEPIG TO SING, BECAUSE
• FIRST OF ALL HE WON’T DO IT
• SECONDLY, YOU ONLY ANNOY THE PIG!
IT IS EASIER TO ADJUST IT IS EASIER TO ADJUST TO THE HARDSHIP OF TO THE HARDSHIP OF
MAKING A POOR LIVINGMAKING A POOR LIVING
THAN IT IS TO ADJUST THAN IT IS TO ADJUST TO THE HARDSHIP OF TO THE HARDSHIP OF
MAKING A BETTER ONEMAKING A BETTER ONE
THREE KEYS TO SUCCESSTHREE KEYS TO SUCCESS
• 1] Not afraid to dream a dream
• 2] Not afraid to take a chance
• 3] Not afraid to be wrong
ANY THING YOU VIVIDLY IMAGINE, ARDENTLY DESIRE,
AND EARNESTLY WORK TOWARD
WILLEVENTUALLY COME TO PASS.
YOU MUST GIVE UP THE YOU MUST GIVE UP THE WAY IT IS… TO HAVE IT WAY IT IS… TO HAVE IT THE WAY YOU WANT ITTHE WAY YOU WANT IT