BRAND DRIVEN digital

nick westergaard | branddrivendigital.com | 2014

Pics to ClicksUnderstanding Social Media’s Visual Revolution

A Picture Is Worth a Thousand Words

Visual?

Photo via Flickr user Ali Smiles

A VISUAL HISTORY OF SOCIAL

MEDIA

“The Facebook”

350 MILLION PHOTOS UPLOADED TO FACEBOOK

EVERY DAY

2011

The Social Stalwarts Adapt

2012 – Acquiring Visual Cred

+

+

+

TODAY

1.2 !BILLION LIKES TAKE PLACE ON INSTAGRAM EACH DAY

♥

46% MORE ENGAGEMENT ON FACEBOOK AFTER LAUNCHING

TIMELINE

⬆

40% OF SOCIAL ECOMMERCE COMES FROM PINTEREST

$

IMAGES ARE THE MOST

POPULAR CONTENT SHARED ON

TWITTER#

44% ARE MORE LIKLEY TO ENGAGE WITH A BRAND

THAT SHARES PHOTOS & VIDEOS

!

▲639%

▲254% 50% of All Teens in the US

▲350%

1

What This Means

Sharing More Visual Content

Photo via Flickr user andyarthur

PINTEREST-ification

(BIG) Images Required

More Visual Content Tools

Visualizing Data

Visualizing Reports

The Scrappy Social Image

Even on Twitter

(Haters Gonna Hate)Photo via Flickr user twicepix

Issues with Visual Content

‣ No Links = No Value — “The Junk Web”

‣ One-Dimensional — Can’t Do Much

‣ Potential for Abuse — Only Using Visual

‣ However ...

IMAGES show Brand HUMANITY

Emotional Connections

REAL-TIME MARKETING

#RTM

Photo via Flickr user Au Kirk

Can’t Do Much with Visual, Eh?

Brand Promote Events Educate

Encourage UseLaunch ProductsPosition

Unexpected Brands Get Visual

2

Visual Trends to Watch

Begun, the video wars have. – Yoda

Photo via Flickr user fuzzcat

Fun with Video

Six-Second Strategies

By the Numbers

Photo via Flickr user melenita2012

June ’13 More Vines!

Source: MarketingLand.com

Three Weeks Later

Source: MarketingLand.com

More Top Brands Using Instagram

Source: Simply Measured

Thanks Snapchat

Image source: nebraskamovie.com

However …

What You Can Do on Snapchat ...

Sneak PeekSpecial Fan Announcement Build Anticipation

Snapchat Reminders

‣ Not about art — about access and authenticity

‣ Good for behind-the-scenes

‣ Exclusive offers & content

‣ Part of something bigger

Rapidly Evolving Paid Platforms

No More Free Rides

Ads Starting to Appear

Like2Buy

3

7 Ways to Prepare Your Brand

1. The Basics Still Matter

Photo via Flickr user stevendepolo

1

2. Have a Plan

Find the Network That Fits

3. Invest in Photography

Photo via Flickr user BigTallGuy

Fun Fact

Stage Content

4. Teach Storytelling

“– andrew stanton, director of finding nemo, wall-e

“The greatest story commandment: MAKE ME CARE.”

5. Make Your Past Visual

Photo via Flickr user DesheBoard

Milestones

Pin History Too

Photo via Flickr user Max Wolfe

6. Involve Your Team

7. Involve Your Fans

Source: Ben & Jerry’s Fan Photo

#CaptureEuphoria

Tell Bigger Stories

5

The Big Picture

Seeking Out 2x as Much Content Now

Source: businessesgrow.com

Why We Need Great Content

TIM

E

AMOUNT OF CONTENT

Content Production Content Consumption

Photo via Flickr user Howard Dickins

Audience is HUNGRY!

The World’s First Instagram Hotel

Register at socialbrandforum.com — Save $100 using promo code AMAIOWA

The Midwest’s Premier Digital Marketing Event September 25-26 Marriott Hotel & Conference Center, Coralville, IA

nick westergaard | branddrivendigital.com | summer–fall 2013

BRAND DRIVEN digital

nick westergaard | branddrivendigital.com | 2014

BRAND DRIVEN digital

nick westergaard | branddrivendigital.com | 2014

BRAND DRIVEN digital

Questions?!blog: branddrivendigital.com podcast: worktalkshow.comtwitter: @nickwestergaard