placid way overview presentation 2012

Consumer Centric Global Medical TourismShare | Interact | Connect | Engage Medical Consumers© 2012 PlacidWay, LLC

Consumer Centric Medical Tourism Portal

PlacidWay Global Solutions

Wellness Programs • Surgical Procedures • Elective Procedures • Alternative Medicine • Guided Medical Tourism© 2012 PlacidWay, LLC • +1-303-317-3607 • [email protected] • www.placidway.com

Share | Interact | Connect | Engage Medical Consumers


Presentation Overview

GlobalHealthcare

Solutions

PlacidWaySolutions

TargetedMarketing

PlacidWayAdvantage


Global Medical Travel

Global Healthcare Solutions


Healthcare Consumer Buying Behavior

The healthcare marketplace is changing – to succeed we must adapt

Problem RecognitionPerceive a Need

Information SearchSeeking Value

Alternatives EvaluationAssessing Value

Purchase DecisionBuying Value

PurchaseExperience

Post Purchase EvaluationValue in consumption or use


Findability… Sellability… Profitability…

Who are yourcustomers?

What is importantto them?

How you wouldfind them?

How good are yourtreatment results?

How’s your totalcustomer

experience?

Will they recommendtheir friends to your

service?

Do they recognizeyour brand?

Do you customizeyour services for

them?

What is your uniquevalue proposition?


• Differentiate your Medical Tourism program in this highlycompetitive market

• Create long term sustainable medical tourism business model

• Attract consumers seeking medical, health, and wellness servicescombined with tourism opportunity

• Increase market share in the medical tourism market

• Build experiential consumer centric portal for medical tourismprogram integrating all aspects of its ecosystem including health,tourism, and destination specific information.

Business Opportunity

Build Sustainable Consumer Focused Integrated Health & Tourism Program


PlacidWay Solutions


PlacidWay Solutions Overview

Consumer-Centric Web PortalPlatform for research, planning, and

making medical travel decisions

Targeted On-line MarketingGeo-targeting, condition/treatmentbased, and demographics based


PlacidWay Solutions OverviewInfrastructure Focused

Integrate people, processes, andsystems

People

Process

System

Learning FocusedIndustry best practices based on a

global experience


Sustainable System Components

Consumer-centric Medical Tourism Website

Content Management System

On-line Marketing Management Systems

Customer Relationship Management (CRM)


Consumer Centric Global Medical Tourism Portal• Integrating Medical and Tourism opportunities worldwide

• A consumer centric portal delivering everythingconsumer needs to research, plan and make decisionsfor medical travel

• Provide direct access to broadest selection of medicaltravel products and services worldwide.

• Serving many different consumer segments – frompeople looking for cosmetic procedures or wellnessprograms to individuals looking for life saving cancertherapy.

• Branded website featuring medical centers, health andtourism options, destination guides, and many other in-destination services from a broad selection of partners.

• Creating an unbiased trusted educational resource forconsumers - an ideal place for targeted consumers toexplore their options

• Fully integrated entire supply chain of medical tourismprogram - end-to-end patient acquisition solution

Offering informed choices to medical travelers


Comprehensive Medical Tourism Resources

• Promotion of Medical, Health andWellness Centers• Top Medical Centers• Renowned Healthcare Specialists• Best Wellness Programs &

Rejuvenating Medical Spas• Holistic, Alternative & Complementary

Medicine

• Key Health & Tourism ServicesSupporting Medical Tourism

• Transportation• Pharmacies• Hotels• Tour Operators• Restaurants

• Key Tourist Destinations


Comprehensive Knowledge Based Solutions

• Medical Centers

• All-inclusive Packages

• Competitive Pricing

• Educational Treatment Details

• Comprehensive Articles

• Touristic Destinations

• Videos

• Engaging Blogs

• Patient Testimonials & Reviews

• Industry News


Comprehensive Treatments


Worldwide Locations


PlacidWay Targeted Marketing Program


Targeted Market Segmentation

Conditions

Demographics

Geographical

TargetedPatient


Multi-touch | Multi-mode Marketing

ContentManagement &

Optimization

Off PageOptimization –Blogs & Forums

Social MediaMarketing

Viral MarketingStories/PR

PaidAdvertisement

CampaignVideo Marketing


Social Media Marketing

• Video Marketing

• Social Media Promotion

• Directory Submissions

• Article Submissions

• Press Release Submissions

• RSS Submissions

• Classified Ads

• Social Bookmarking

• Blog / Forum Marketing

• Search Engine Submissions


PlacidWayYour Connection to Medical Tourism


PlacidWay – Worldwide Medical Tourism Connection

Premier Medical Tourism Portal

Medical TourismIndustry Best

Practices

Medical Tourism Blog Site

TargetedRegionalSolution


PlacidWay Advantage

TopProviders

• Top Medical Centers in the World• Renowned Healthcare

Specialists• Best Wellness Programs• Rejuvenating Global Medical

Spas• Full-Service Guided Medical

Tours• Holistic, Alternative &

Complementary

MarketReach

• Reaching one million visitorsthrough websites

• Over 25 Million Monthly AdImpressions

• Over 3,000,000 Annual PageViews

• Over 3.9 Million Monthly Hits• Over 108,000 online page

combinations• Over 15,000 Keywords for

Optimization

GlobalMarket

• Global Presence: 25 countries• Healthcare Providers: Over 135

providers worldwide• Patient Reach:

• Americas – 40%• Europe – 20%• Middle East – 15%• Asia & Far East: 15%• Africa – 10%


Global Presence


PlacidWay – Partial Customer List


PlacidWay+1.303.317.3607 | [email protected]

PlacidWay.com | PlacidBlog.com | PlacidSolutions.com | PlacidSonora.com

Wellness Programs • Surgical Procedures • Elective Procedures • Alternative Medicine • Guided Medical Tourism© 2010 PlacidWay, LLC • +1-303-317-3607 • [email protected] • www.placidway.com

placid way overview presentation 2012

Documents

medical tourism program

tourism opportunity

healthcare consumer

competitive market

market share

wellness services

business opportunity

importantyour services