plank center research presentation

Discover Your Leadership Potential

Jessika White

Communications Specialist

The Plank Center for Leadership in Public Relations

November 17, 2015

The Plank Center is…

Leading international resource for practitioners, educators and

students

Develop and recognize outstanding diverse public relations

leaders, role models and mentors to advance ethical

public relations in an evolving, global society.

Plankcenter.ua.edu

Plankcenter.ua.edu

Dr. Bruce Berger Defines

Leadership in PR

Maria Russell Defines

Leadership in PR

Global Leadership Study

Phase 1

Communication leaders worldwide rate their own job

performance much higher than do their followers,

according to the book released 2014.


1. The digital revolution transforms practice worldwide

and raises the bar for excellent leaders.


2. Soft skills and self-insights top future development

needs.


3. Leaders and followers are NOT on the same page.


4. Excellent leadership in public relations is

multidimensional, complex, and… global?


5. Leaders and leadership in public relations can be

improved for the future.


Phase 2: Conversation

with Leaders

1. Gain deeper insights about how issues affect

leaders’ roles

2. Examine how organizational cultures and

structures influence PR practice

3. Explore the qualities and development of future

leaders.


1. The hunt for talent at all levels keeps PR leaders

awake at night.


2. Digital magnifies the sensemaking role of leaders.


3. Organizational cultures and structures diminish the

power of strategic communications.


4. Leadership development in public relations is under

developed.

Close the Job

Performance Gap by…

Increase Conversations

Build Relationship

Ask Questions

Respect Leadership

Observe

Close the Work Engagement

Gap by…

Take Initiative

Be Present

Be SocialShare

Feedback

Volunteer

The Power of Engagement

0

1

2

3

4

5

6

7

Organizational culture Leader Performance Trust Satisfaction

By Engagement Level

Disengaged

Not engaged

Engaged

Millennial Study:

Reaching for the Stars

The Keep Calm-O-Matic

Recruiters Desire

These Qualities:

1. Contribute to an organization’s culture

2. Reliable service to an organization and it’s clients

3. Impeccable work ethic

4. Self-motivated

5. Produce quality work

6. Strive for excellence

7. Receive constructive criticism and are not defensive

Future Recommendations:

5 Steps for Millennials

1. Make 10 – 15 year plans

2. Find a company for 3 – 5 years

3. Enjoy the experience

4. Respect authority figures

5. Always seek new ways to learn

plank center research presentation

Education