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ELLEREPORT

55 ELLE

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: BEN

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TRUST,FUNDS, BABYWOMEN AREN’T SUPPOSED TO THINK ABOUT THE CHILD- BEARING DECISION AS AN ECO-NOMIC ONE. BUT HOW DOES A YOUNG PROFFESSIONAL FACTOR THE COST OF A CHILD INTO AN ALREADY STRAINED BUDGET? THE ANSWER: WITH GREAT COURAGE. BY NATANYA MULHOLLAND

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(2011 & 2014)MAGAZINE LAYOUT

Maxi’s Potch, under the new m a n a g e m e n t

of Neeltjie Wilkens, has relocated to MooiRivier Mall in Potchefstroom. Wilkens, who bought the franchise from his brother in June, believes that the store will thrive in the mall environment.

Maxi’s MooiRivier Mall has been developed with the latest and trendiest design elements that offer patrons the perfect break from their shopping jaunts. The family restaurant serves an extensive range

Twenty-four of Mooirivier Mall’s employees will compete

in the Pick ‘n Pay Race for Life next month. The Mall’s five teams will run from Klerksdorp to Potchefstroom.These employees are running in support of children with HIV/Aids. Mooirivier Mall is one of the main sponsors of the event. Others include Toyota and Apple. The relay teams are a combination of experienced runners, as well as beginners. In addition to participating in the run, a few employees will take part in a fundraising

of tasty meals, combined with a friendly atmosphere. Maxi’s prides themselves in delivering outstanding, freshly prepared products of the best quality.

“We are very excited about the relocation of Maxi’s Potch as the restaurant now caters to a completely different target market. However, we are certain that loyal customers will continue to satisfy their appetites with the brand that they have come to know and love, now just in a trendier environment,” says Christo Calitz, CEO of Taste Holdings

event that same evening. “Race for Life’s theme for 2011 is ‘Fit and Healthy,’ describing both the state of our company’s health and that of our employees,” said Paul Glatzhofer, senior consultant

Food Division.Wilkens believes strongly

in building and maintaining relationships with his staff and customers. “Interacting with my customers and staff, providing a hospitable environment and ultimately having a positive impact on their day, fulfils my job as a franchisee. My goal is to run a successful business with integrity, building longstanding relationships with the community, adding value to the brand and in doing so, become a respected business man.”

Calitz concluded that it is always a proud moment for Maxi’s to welcome a new franchisee to their growing family. “We have no doubt that Neeltjie will continue to grow the Maxi’s brand from strength to strength, building on our reputable legacy.”

With Maxi’s franchise owners having such a determined and focused attitude, the number of restaurant outlets will certainly keep growing, and the brand itself will celebrate many more years of serving South African families.

Maxi’s moved in with usSannika Jansen van Vuuren

at Mooiriver Mall.“We wanted to show support for our valued clients who are race sponsors, and we were pleasantly surprised to see so many of our employees step up to the challenge.”

The 2011 event will be the largest ever since it was launched in 2000. In total, more than 20,000 runners are expected to participate in five events over the course of race weekend.

Sannika Jansen van Vuuren

20 000 ‘Race

for Life’

So what’s Green?29th Edition

A team of the previous year PnP race getting ready for the challenge. Photo: Neels Eberson

House Journal 1 September 2011

Sannika Jansen van Vuuren 21658048

HOUSE JOURNAL (2011)

(2014 FireWorks) WEBSITE LAYOUT

A5 BOOKLET DESIGN (2014)

BRANDING (2014)

Anna

-Mar

t Mul

ler

Proj

ect M

anag

er

Annamart@WCBroadband.co.za082 992 1188021 483 811480 St George’s Mall, Cape Town, 8000

Riana LangeveldtJewelery Designer

082 907 3011riana@joetsie.co.zaPO Box 221; Lutzville; 8165

Jewelry takes people's minds off your wrinkles. ~Sonja Henie

BUSINESS CARDS & SOCIAL MEDIA

LOGOS (2013 & 2014)

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