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Pixel/Point Press – Social Media & SEO

How do you get someone to care about your message?

Three tips…

Grow your followers carefully

Growing Followers• Focus on high-quality target market• Do not invite friends, family, etc. to join• Ultimately hurts EdgeRank

• Resist the urge to give something away• Keep all advertising highly targeted• Don’t pay to connect with uninterested parties

Allocate resources well

Spend It Wisely• Invest in content and your site first• Your content is higher priority than third-party

aggregation/collation• Your site comes before social networks• Don’t lose that balance as you expand

Use Good Manners• Reply to all comments, mentions, retweets,

direct messages• Say thanks for shares, likes, new fans and

followers• Acknowledge negative feedback politely• Don’t try to fight back• Ignoring it isn’t good enough

Questions?