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SOCIAL MEDIAREPORT

Our social media initiative from sept 2015 - january 2016

September 2015, the Plymouth Public Schools launched a social media initiative over 4 platforms - Facebook, Twitter, Instagram & Google+. As more and more people use socialmedia as a means of news and communication, it was important for the us to enhance our communication channels with parents and the community on these platforms.

Our goal with our social media initiative is to communicate our mission as a school district,to share what our educators are teaching INSIDE the classrooms, as well as give immediateupdates and important announcements to our families and the community on a consistentupdates and important announcements to our families and the community on a consistentand timely basis. In addition, to become a social media role model for our students and to show the value of what social media can do appropriately and safely.

Emily Goonan,Media & Communications

Specialist

*Source: Edison Research“The Infinate Dial 2015”

“I love seeing when the Plymouth Public Schools page shares a story about aprogram at another school. It is great to see what is going on in the otherschools, especially because Plymouth is such a large town! I also really enjoy the freedom to share my thoughts! Being able to comment on an Instagram postand share our support for a great program allows us to connect and let our staff,students, and families know that we think their hard work is amazing! I love the photo snapshots that you get through Instagram, too. It's nice to visualizethe photo snapshots that you get through Instagram, too. It's nice to visualizeand really see what's happening in our town.

Plymouth Public Schools Parent

the photo snapshots that you get through Instagram, too. It's nice to visualizeand really see what's happening in our town.

*

The feedback we have been receiving has been positive. Parents and families are engagingon our social media with comments on our posts, sharing our photos, and showing their support. We will continue to monitor engagement and conduct surveys on what other sources of information families and the community would like to see from the Plymouth Public Schools.

73% of the U.S. population usesocial media in 2015.

sources: sproutsocial;facebook insights

Facebook is our number 1 social media platform for communicating with parents and the community. We use it to share important dates, announcements, photos of school events, classroom activities, student & staff recognition & more!

PlymouthPublicSchoolsMA

Analytics Sept 1, 2015 - January 28, 2016

where are our postsbeing seen the most?

334.6K 1.4K

PAGE GROWTH

1,71048 avg new likes per week

76% followers

are ages 25-54

top postsfull-day K school committee meeting

2.1.

3.4.5.

inspirational education quote

sc approves fy17 budget

dr. maestas snow day video

school safety letter to parents

“ I feel so much more connected to the school department on a whole,as well as my children's individual school, and our PTA by simplyseeing their posts on my Facebook, Instagram or Twitter feeds.

Plymouth Public Schools Parent

I feel so much more connected to the school department on a whole,as well as my children's individual school, and our PTA by simplyseeing their posts on my Facebook, Instagram or Twitter feeds.

ENGAGEMENT

352,335 41avg likes, comments& shares per post!

48

total # of people whohave seen our posts

sources: sproutsocial; twitter analytics

Twitter is a more conversational platform. We share similar posts as we do on Facebook, in addition to live updates from school committee meetings. We also use Twitter to encourage conversations with staff and share educational & professional development articles.

@PlymouthSch

Analytics Sept 1, 2015 - January 28, 2016

1,526# of times our tweets have been retweeted

PAGE GROWTH & DEMOGRAPHICS

746 33 avg new followersper week

top tweetsPNHS & PSHS DECA Photos

2.1.

3.school thanksgiving collage

MES plimoth plantation guest

“ I really appreciate the district's commitment to increase theirsocial media activity this year. With most of us being able to almost instantaneously access various social media platformsright from the palm of our hand, it just makes sense for the schooldistrict to utilize those outlets.Plymouth Public Schools Parent

I really appreciate the district's commitment to increase theirsocial media activity this year. With most of us being able to almost instantaneously access various social media platformsright from the palm of our hand, it just makes sense for the schooldistrict to utilize those outlets.

ENGAGEMENT

29,395

4,696 avg monthly visits

3325-3435-54

37.5%56.0%

# of times our tweets have been seen

ages offollowers

sources: Instagram; Google Analytics; Vimeo statistics

3,284 profile views

Instagram is used to share vivid moments through photographs of students at after-school clubs, sports, in a science lab, a music class, or geography bee; moments that parents orfamilies might miss while their children are in school.

Google+ is used similar to Facebook with updates of school events, photos & videosof students. Having a complete and updated Google+ profile helps with SEO and Google website ranking which is our number one goal with this platform.

Vimeo is the platform where we upload all of our EDTV produced videos to share on social media.

@PlymouthPublicSchools

@PlymouthPublicSchools

EDTV Video Channel

Analytics Sept 1, 2015 - January 28, 2016

37687 posts post likes

videos produced video plays30,194156

followers

1,920376