GottaGoGolffor women who love the game

Trends – Style – Travel – Rules & Etiquette – Tips

2011 Media Kit

Magazine for web readersGolf writer and editor Susan Fornoff introduces

GottaGoGolf, the monthly digital magazine for women

who love the game.

Entering the void left in 2008 by the demise of

“Golf For Women.” GottaGoGolf provides the 5 million

women who play golf with a lively, literate, smart and

newsy online magazine and community featuring the

work of Fornoff, Lynn DeBruin, Emily Kay and topnotch

freelancers.

It mixes the culture of the contemporary

women’s magazine – inspiring, uplifting, funny, down-to-

earth – with the subject matter of the traditional golf

magazine. Think “Oprah” meets “Golf Digest.”

GottaGoGolf isn’t about winning, it’s about thriving in

surroundings that have traditionally been more

comfortable for men.

Articles on fashion, equipment and gizmos,

travel, trends, manners, rules, etiquette and

personalities enrich the lives of the upscale and

educated women who are passionate about golf.

With log-in required on a website featuring

rotating banners, and with digital magazine pages

where readers tend to linger, GottaGoGolf offers the

ideal targeted, brand-building package.

Overview and format

Cover, Inside Story, Home Page

Reader Demographics

Meet the Team

Sponsorships, Rates

Unique content, formatMagazine: GottaGoGolf premiered in October

2010 on the web site www.GottaGoGolf.com with 62

pages of trends, travel, equipment, fashion and

news; the 10-issue 2011 editorial calendar launches

in February. There are tentative plans for an annual

holiday shopping print issue if requested by readers.

Web site: In addition to the digital, page-

turning monthly magazine housed on its site,

GottaGoGolf generates a two-times-a-week web

blog, designed to draw readers to the web site more

frequently than once a month. The onsite blog, like

the magazine, meets news and journalism standards

for reporting, ethics and fairness and presents a

uniquely female perspective on general golf news

(i.e. what women thought about Tiger Woods before

and now, and who’ll be their new fave on tour).

Outreach: PR and marketing tactics include

regular press release distribution among golf media,

a direct email campaign targeted at a fresh list of

10,000 North American women golfers each month,

Facebook outreach and advertising to women

golfers, placing articles with other publications, and

email newsletter blasts to women’s groups. On the

first of each month, subscribers will receive an email

announcing the new edition.

Overview and Format

Cover, Inside Story, Home Page

Reader Demographics

Meet the Team

Sponsorships, Rates

Read it here“The sexiest men in golf”,

“Foul-weather golf—what to wear, when to quit”

“Golf your way to fitness”

The monthly feature slate includes a magazine

quality and length cover story package with related

sidebars, plus a travel account, a profile or “18 holes

with” story and a first-person column of opinion or

memoir. “Short Game,” the lively section of shorter

pieces, touches on topics ranging from the pro tours to

gizmos to fitness. Other features explore

fashion, equipment, trends, trips, nutrition, hospitality

and etiquette. Reviews on equipment, motor vehicles

and golf courses will appeal to women of all playing

levels, ages and regions. Regular departments include:

▪ GottaGoGolf Travel (a destination, good deals, tips)

▪ Garb (fashions modeled by golfers)

▪ 19th Hole (a food/beverage feature including a

recipe from a golf club chef)

▪ Golfoscope (monthly golf horoscope)

▪ Guidance (etiquette/rules issues)

Overview and Format

Cover, Inside Story, Home Page

Reader Demographics

Meet the Team

Sponsorships, Rates

2011 Editorial Calendar

Themed issues will include a cover and cover

story related to the theme, as well as related content

throughout the issue and related content on the blog and

home page of the web site. Planned for 2011:

February: Foul Weather Golf

March: Golf For Fitness

April: 2011 Pro Tours

May: GottaGo! Travel

June: Rules and Manners

July: Fun for the Family (tentative)

August: Golf in Style (tentative)

September: He Said, She Said (tentative)

October: Golf for All Ages (tentative)

November: Holiday Shopping

Overview and Format

Cover, Inside Story, Home Page

Reader Demographics

Meet the Team

Sponsorships, Rates

October 2010 Premiere Issue

GottaGoGolf feature storyNote: Charter sponsors receive full page (half of spread shown here) near chosen

content. Readers linger longer in digital magazines than on web sites.

GottaGoGolf.com home pageNote: Charter sponsors receive one of the top three positions,

minimum 30 percent rotation, on the page where all users must log in.

Reader Demographics

Overview

Cover, Inside Story, Home Page

Reader Demographics

Meet the Team

Sponsorships, Rates

Though golf participation and spending

have dropped during the recession, and golf

remains a depressed industry, the National Golf

Foundation that researches the market reported 5.4

million women golfers in 2009 – one-third of these

over the age of 50. Golf Digest circulation remains

strong, at around 1.7 million paid and 6 million

readers, about 17 percent (or almost 1 million)

reported as women. Recent figures indicate that

more women than men are taking up the game.

More than 5 million women have played a

round of golf in the past year, women who are

college-educated and who most likely make the

spending decisions in their high-income

households. So it’s not a stretch to say that

potential advertising for GottaGoGolfers ranges

beyond golf equipment and products and media to

general fashion, health, travel, beauty and other

advertisers who fit the demographic of high-earning,

well-educated women.

Target market

• Gender

90% Female, 10% Male

• Age

53 (and, her daughter)

• Education

92% College Graduates

• Household Income

$225K annual

• Own at least one vacation home

38%

• Plan on home improvement

projects in the next 12 months

79%

• Golfers over age 18

24% women

Overview

Cover, Inside Story, Home Page

Reader Demographics

Meet the Team

Sponsorships, Rates

Meet the teamPublisher/Editorial Director Susan Fornoff (top left, at

Princeville, Kauai) is the founder and voice of GottaGoGolf. She has written thousands of newspaper articles (most recently for the San Francisco Chronicle and Examiner; before that, the Sacramento Bee, USA Today and Baltimore News American), authored hundreds of magazine articles and had two books published, “Lady in the Locker Room” and “Northern California Golf Getaways.” Her web site is www.susanfornoff.com, and she has extensive editing experience. She’s got the golf bug and has covered the Masters, several U.S. Opens and a slew of PGA Tour and LPGA Tour events. Her 1998 story on the U.S. Open won acclaim from the Golf Writers Association of America.

Creative Director Nanette Bisher created the logo and look of GottaGoGolf and supervises design and presentation. Bisher most recently was Creative Director for the San Francisco Chronicle; previous experience included heading the newspaper division at Danilo Black international design and branding firm, plus print media creative/art director stints at The Journal News, Orange County Register, U.S. News & World Report – and, her favorite, Sports Art Director for the New York Daily News when it was the largest circulation paper in the world.

Web Director Cheryl Stotler oversees the online presence of GottaGoGolf and also contributes to the magazine for the 19th hole feature on food and beverage. She is wine educator on the Napa Valley Wine Train and has a history of success in the hospitality industry, including at WaterBarge Restaurant (which she co-owned with her partner, John Coss) and Tudal Winery. Stotler designed the WaterBarge web site and managed the Tudal Winery web site, and also designed www.susanfornoff.com.

Advertising Director Jeanne Louise Pyle (lower left, at Marysville in Corvallis, Oregon) builds GottaGoGolf’s relationships with partners and sponsors. She established a small media company of her own in Seattle, Puget Sound Media Services, after a career in publishing that included stints as Publisher and National Sales Manager for Seattle Magazine, Sales Manager for Pacific Northwest Golfer Magazine and Associate Publisher for Edible Seattle Magazine.

Overview and Format

Cover, Inside Story, Home Page

Reader Demographics

Meet the Team

Sponsorships, Rates

2011 Charter Sponsorship Packages (9 available)

Overview

2010/2011 Editorial Calendar

Reader Demographics

Meet the Team

Sponsorships, Rates

Charter sponsorships (five or 10 issues) include these

exclusive features available to no other advertisers:

• At least 30 percent rotation in the three banner/marquee

slots positioned above the logo on the GottaGoGolf web

site, where all readers enter the magazine. (300x200 px)

• Guaranteed fixed rates forever (with full-year commitment,

as long as account is maintained).

• Logo placement in monthly email blast to at least 10,000

North American women golfers announcing new edition.

• The option to distribute one email to GottaGoGolf

subscribers every six months.

• The option to administer one survey to GottaGoGolf

subscribers every six months.

• Product placement opportunities in GottaGoGolf editorial.

PLUS

• A full page of the digital magazine (11 x 8.5 inches),

positioned adjacent to the content the advertiser chooses.

$2,000 monthly for entire package, five-issue minimum.

$1,600 monthly for 10 issues (includes Jan.-Dec. bonus).

Imagine sponsoring an up-and-coming magazine, targeted at your most coveted demographic, with the guarantee that

your low initial rates will never rise – not when the magazine has 25,000 subscribers, or 250,000 subscribers.

GottaGoGolf’s 2011 charter sponsorships reward NINE advertisers who commit to a full year of support with a VIP

package of web-and-magazine perks unavailable to any other advertiser, and that includes the promise of rates that are

fixed as long as the account is maintained.

No two charter sponsors may fit the same merchandising/service categories. (Other advertising opportunities are

available on a less expansive scale that are not limited.)

2011 Title Sponsorship Packages (3 available)

Overview

2010/2011 Editorial Calendar

Reader Demographics

Meet the Team

Sponsorships, Rates

Annual awards title sponsorships include:

• Choice of one:

- Sexiest Player (issue negotiable)

- Women Welcome Golf Course (issue negotiable)

- Women’s Golf Advocate of the Year (November issue)

• Company name leads off award title.

• Full calendar year of exposure in all related GottaGoGolf

editorial and promotional content, including press releases.

• Quarter-page remnant ad in each digital issue, calendar year.

• Full-page ad in digital issue announcing winner.

• 185-px by 200-px ad on home page of web site, calendar year.

$3,500 for calendar year.

GottaGoGolf also offers value-packed annual awards title sponsorships for its SEXIEST PLAYER, WOMEN

WELCOME COURSE and WOMEN’S GOLF ADVOCATE OF THE YEAR winners.

•The SEXIEST PLAYER will be selected by a reader poll with input from a GottaGoGolf panel of staff and experts.

Sponsor may participate in selecting the month of the announcement.

•The WOMEN WELCOME COURSE will be selected by a GottaGoGolf panel of staff and experts. Sponsor may

participate in selecting the month of the announcement.

•The WOMEN’S GOLF ADVOCATE OF THE YEAR will be selected by a GottaGoGolf panel of staff and experts. This

award will be announced in the November magazine issue.

Magazine & Web Advertising Rates

*A combination Magazine and Web Advertising schedule receives an additional 10% discount.

All sponsorship and advertising rates are NET.

For more information on advertising opportunities

contact Jeanne Louise Pyle at 425.329.3100 or jpyle@gottagogolf.com

Magazine* (rates are per issue)

1 Issue 3 Issues 5 Issues 10+ Issues

Premium Full Page $800.00 $720.00 $640.00 $580.00

Premium Half Page $595.00 $540.00 $485.00 $435.00

Premium Quarter Page $475.00 $380.00 $340.00 $305.00

Premium Eighth Page $350.00 $315.00 $285.00 $255.00

Remnant Full Page $400.00 -- -- --

Remnant Half Page $300.00 -- -- --

Remnant Quarter Page $200.00 -- -- --

Remnant Eighth Page $100.00 -- -- --

Magazine Premium Ads will be placed near desired content (subject to availability).

Magazine Remnant Ads will be placed at Publisher’s discretion (at deadline).

***

Web* (rates are per month @ 185 px wide)

1 Month 3 Months 6 Months

Premium $100 per 100px deep $90 per 100px $80 per 100px

Remnant $ 50 per 100px deep N/A N/A

Web Premium Ads will be placed near desired content (subject to availability).

Web Remnant Ads will be placed at Publisher’s discretion (at deadline).

Overview

2010/2011 Editorial Calendar

Reader Demographics

Meet the Team

Sponsorships, Rates