REVA

Mahindra Reva Electric Vehicles Private Limited, formerly known as the Reva Electric Car Company,

is an Indian company based in Bangalore, ◦involved in designing and manufacturing of

compact electric vehicles.◦ It is one of the first companies to introduce

electric vehicles worldwide◦. The company's flagship EV REVAi is the

world's best selling electric vehicle so far.

Introduction

The company has been acquired by Indian conglomerate Mahindra & Mahindra in May 2010, and now operates as one of its parent's marquees.

founded in 1994 by Sudarshan Maini, chairman of the Maini Group of Bangalore, as a joint venture with Amerigon Electric Vehicle Technologies (AEVT Inc.) of the USA

The company's sole aim was to develop and produce an affordable compact electric car.

The "zero principle" - philosophy of the Maini Group has been the guiding principle of the RECC -

zero defects, zero time delays, zero inefficiencies zero pollution. This is achieved through Zero Wastage and

Zero Compromises.

MISSION

in 2001 RECC launched the REVA, its first model, and the world's first mass produced electric car.

In 2004 GoinGreen of the UK entered into an agreement with RECC to import REVA cars and market them under the G-Wiz moniker.

In 2006 Riva received an additional investment of $20 million from Draper Fisher Jurveston and Global Environment Fund (GEF).

In 2008 a revamped REVA model was launched called the REVAi. The company started production of a Lithium-ion variant called the REVA L-ion in 2009.

milestones

In 2009 at the Frankfurt Motor Show, Reva presented its future models Reva NXR and Reva NXG.During the event Reva and General Motors India declared a technical collaboration to develop affordable EV for the Indian market

On May 26th 2010, Mahindra & Mahindra bought a 55.2% controlling stake in Reva.

the company was renamed Mahindra Reva Electric Vehicles Private Limited.

Mahindra’s president of automotive business, Pawan Goenka, became the new company’s chairman

RECC currently produces two versions of the REVAi, an urban electric micro-car seating two adults and two children:

A silver REVAi REVAi, equipped with lead-acid batteries, which has a

nominal range of 80 km (50 mi) per charge and a top speed of 80 km/h (50 mph).

REVA L-ion, equipped with Lithium-ion batteries, which has faster acceleration and a nominal range of 120 km (75 mi) per charge.[11]

The REVA has been sold in India since 2001 and in the UK since 2003. It is now available in many other countries.

RECC also built in 2005 the REVA-NXG, a two-seater roadster concept car with a nominal range of 200 km (124 mi) per charge and a top speed of 120 km/h (75 mph).

No Competition in the Electronic Vehicle Segment.

Environment friendly car Economic to Drive (0.4 paise/KM) Successful in Export Markets (no 1 in UK) Easy to Drive (gearless, clutchless, small

turning radius) Easy to park (small size)

STRENGTHS

Competition from gasoline vehicles Small size High Price Low consumer awareness Small driving range (upto 65 KM)

WEAKNESSES

Huge untapped EV market Growing demand of green

technologies Rising fuel costs Growing road congestion in urban

cities

OPPORTUNITIES

Government incentives to gasoline vehicles

Entry of competitors Stringent safety requirements

anticipated Availability of hybrid vehicles

THREATS

Reva Price Rs 3,49,705* - Rs 4,28,419*

conclusion

Thank you