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TRANSCRIPT
“Yes, when it comes to handling the media during a double at-
tempt, it's Kurt Busch who has set the bar.” Full Story
Kurt Busch - the self-proclaimed “Outlaw” - has heard cheers before, but
probably not like this. The shouts, hollers and yells were laced with respect,
admiration and affection. The reaction mirrors new marketing scores
that show a significant jump for Busch since last fall. Full Story
Monster Energy placed on set of
Morning Joe.
Basis fitness watch on
the cover of Athletes
Quarterly.
This is no half-hearted effort -- true to the movie, there are dozens of ice-cream sandwiches on order for a
mid-race snack, and crewmen on the No. 1 team this weekend are wearing meshed-backed City
Chevrolet caps just like their counterparts in the film...Behind the frivolity, there’s a serious message --
raising awareness of brain injuries suffered by returning service members. Full Story
During the ceremony, one of Deeds’
favorite NASCAR drivers
arrived. Kurt Busch will be driving
this weekend at the Kentucky
Speedway with a sticker on his car
honoring Samuel Deeds and his
service. Full Story.
FORT WORTH – Former NASCAR Sprint Cup Series champion Kurt Busch is planning to get a little dirty and muddy on Thursday at Texas Motor Speedway.
Busch, who drives the No. 78 Furniture Row Racing Chevrolet on
the NASCAR Sprint Cup Series circuit this season, will host his
second annual Busch Whacked Mud Run benefitting the Armed
Forces Foundation and Speedway Children’s Charities-Texas
Chapter. Full Story.
Obviously a fan of the movie, Busch said this sponsorship shows
the role NASCAR can play when a brand has to relaunch. Busch,
on message, kept calling Wonder bread a “tasteful” promotion.
“We’re all doing this for a good reason and that is the relaunch
of the brand,” he said. “Wonder bread is back. It’s fun to have a
black racecar all year long painted white. It’s a big difference. It’s
a big look. It’s exciting. The fans know that the 'Talladega
Nights' movie is part of the way of life at the track.” Full Story.
This is not the first time Busch has been inspired by the movie
during a race at a Talladega. Last year, Busch raced in a car with
a cougar and the word "me," a reference to the movie...The
timing also works out well for Wonder Bread who last month
began producing bread again after returning from bankruptcy.
Full Story.
The TV PSA was distributed to 1000
television and cable outlets nationally and
the radio spots went out to 4000
outlets. We also shared the PSAs as part
of our larger FDC effort with more than
800 Veteran Service Organization
representatives who work with Veterans
and Service members.
TBR partnered with the Armed Forces Foundation,
NASCAR and Chevrolet earlier this year as part of the
Salute The Troops campaign, which began May 16 and
will conclude July 5. In addition to encouraging race fans
to write "thank you" notes to be delivered to active
members of the military serving overseas, Chevrolet also
donated 60,000 minutes of calling time to members of
the military. Full Story.
Huntersville, NC (May 13, 2014) - Tommy Baldwin Racing is pleased to announce they have
partnered with the Armed Forces Foundation and Chevrolet to “Salute the Troops.”
The Armed Forces Foundation is a non-
profit dedicated to supporting and advocating for
active-duty military personnel, national guardsmen,
reservists, military families, and veterans. The AFF
returns 95 cents of every dollar raised to service
members and their families through our programs.
Since 2001, the AFF has provided more than $95
million in assistance by covering travel, hotel
rooms, home mortgages, car payments and every-
day bills for families to be able to stay at their loved
ones’ sides during treatment and recovery from
wounds suffered during war.
“I appreciate the sacrifice these men and woman make for our country, which allows our team the
freedom to go racing,” said Michael Annett. “I’m honored to take part in this campaign recognizing
the effort that our troops give.” Full Release.
NASCAR An American Salute Partnership Continues
with TBR: For the 2014 NASCAR An American Salute,
the Armed Forces Foundation and Tommy Baldwin
Racing have partnered together for "Salute the Troops."
For the Toyota-Save Mart 350 at Sonoma, the #36
Chevy driven by Reed Sorenson will feature the AFF's
logo on the car's rear quarter panel. The logo has been
displayed at every race since (and including) the Coca-
Cola 600 at Charlotte and will continue through the
Coke Zero 400 at Daytona on 4th of July weekend.
Tommy Baldwin Racing and Chevrolet have already
donated 60,000 minutes of calling cards for service
members to call their loved ones while deployed. Fans
can participate by signing "Thank You" cards at the
Chevrolet display from now until the Coke Zero 400 at
Daytona.
The singer stopped by Arlington National Cemetery in
Washington, D.C. on Monday (May 26), according to
Billboard magazine, and took part in the time-honored
ceremony of placing a wreath at the Tomb of the
Unknown Soldier.
It was a very moving moment and a learning experience
for Gilbert.
"It makes you realize what kind of sacrifices this country
has endured so that we can do the things we enjoy doing,"
he told the magazine. Full Story.
In the spirit of South Beach Wine & Food Festival, Sports Illustrated swimsuit models and celebrity chefs hit the
beach for a friendly volleyball competition. Conceptualized and organized by The Door and hosted by Chef Spike
Mendelsohn, "Get Spiked with SI" benefits the Armed Forces Foundation while offering chefs a chance to see if
their skills at the stove transfer to the sand.