writing, pr, and marketing portfolio

Introduction............................................................................................2 o Resume................................................................................................3

School Projects and Clubs...................................................................6 o Student Government..........................................................................7 o DECA....................................................................................................8 o BPA......................................................................................................9 o PR Internship.....................................................................................10 o Marketing Proposal...........................................................................13

Business Letters...................................................................................16 o Samples..........................................................................................17

Email Marketing...................................................................................19 o Samples..................................................20 o Statistics............................................................................................23

Social Media Management...............................................................24 o Yelp....................................................................................................25 o Facebook Traffic...............................................................................26 o Content Samples...............................................................................27

Writer + Entrepreneur + Marketing Strategist + Leader = My Super Hero Power

I'm a creative marketing maven, and I refer to myself as a buzzword assassin because I can write killer content and develop budget campaign strategies in quick

turnaround. I'm proud to say it comes from a wide background of experience.

My writing experience in particular comes from copywriting, collaborative idea building, email marketing, newspaper articles, blogging, business letters, UX

support, presentations, promotional slogans, and web and social media content.

A blend of professionalism, originality, and snappy communication style builds impulse, and that leads to memorability. You could say I have a passion for

marketing communications because it's an enthralling amalgamation of art and science. Im always exploring technique, theory, and evolution as well as the

psychology behind consumer response.

I can create a bond to make your message stick to the consumer permanently.

PR/Communications Campaign Strategy Photoshop Market Segmentation

Copywriting/Blogging Graphic Design Project Management Brand Development

Event Planning Networking Social Media Leadership

Stephanie Huhta

PORTFOLIO: www.slideshare.net/stephaniehuhta/portfolio-58558351 LINKEDIN: www.linkedin.com/in/stephaniehuhta Web Links

Areas of Expertise

Energetic, resourceful writer and marketing communications maven. 7+ years of experience in PR, professional writing, entrepreneurship, event planning, and creative content. Identifies key trends and needs for problem solving and goal setting, known for pioneering innovative campaigns that achieve high ROI.

Culligan Water - Sales and Marketing Coordinator, Minnetonka, MN (April 2015 Present) Increased Facebook traffic by 625%, generated steady growth, engagement, and lead conversion as creator of

content on social media platforms while also operating measurement tools for benchmarking

Utilized local PR channels, coordinated advertising material, and assisted corporate with creative campaigns

Wrote letters and designed emails to triple sales and cut costs from previous years, optimized a drip marketing system for more than 120 leads per month, 41% average open rate on leads considered dead

Independently planned and executed a strategy to successfully include 30+ dealerships in an online auction to raise money for United Way, achieving financial and participation goals

Lloyd Security - Security Consultant, St Louis Park, MN (August 2014 December 2014) Promoted residential and commercial security systems while serving on ambassador committee for the Twin

West Chamber of Commerce to increase business network by 70% in 6 months

Assisted in marketing efforts including market research and community event coordination

FedEx Office - Graphics Consultant, Bloomington, MN (October 2012 July 2014) Placed within the districts top 5 for sales competitions every month, placing 2nd regionally December 2013 and

12th nationally June 2013

Offered solutions and creative print marketing suggestions to local businesses and non-profits, used Adobe Creative Suite to create effective marketing material, resulting in excellent company surveys

1706 Stevens Ave, #210 Minneapolis, MN 55403 715-617-7883 [email protected]

Professional History

http://www.slideshare.net/stephaniehuhta/portfolio-58558351http://www.linkedin.com/in/stephaniehuhta

Stephanie Huhta

PHSS Home Staging & Real Estate Entrepreneur, WI (April 2010 January 2013) Owned and operated a home staging business, managed business development to reach successful profits to

cut an income within first 6 months

Formulated marketing strategy, designed all advertising and PR content to create high ROI with low budget

Represented buyers and sellers by negotiating excellent prices, plus conducted research and comparativemarket analyses to help clients meet real estate goals

Consulted with customers and staged homes to attract buyers, often adding up to $5,000 in fair market value

YMCA Marketing and PR Intern, Rhinelander, WI (January 2008 - April 2008) Facilitated marketing channels by working with creative vendors, became accomplished in PR through news

outlets by collaborating with radio, television, and newspaper experts

Wrote informative and entertaining articles about events to publish in the Y section of a newspaper,enhanced journalistic skill set while developing a broader knowledge of communications

Coordinated wellness programs and social activities while developing an official calendar of each departmentsagendas, became experienced in community outreach and event coordination

Education

Capella University - Minneapolis, MN Major: Marketing, Bachelors (Deans List) G raduation of Bachelors in 2017, Masters in PR is anticipated Northcentral Technical College - Wausau, WI Major: Marketing - University Transfer

Awards and Notable Work

Served the NTC student governing board as VP:Managed social media and planned campus events

Served in Business Professionals of America anddesigned the WI BPA logo in 2010

Volunteered at Free Arts MN, working with kids Won a 2011 childrens book writing contest Wrote a political essay that was published and

sent to the Wisconsin State Capitol

Delta Epsilon Chi Marketing Club 2009 (PRcategory): 2nd place at regionals, 3rd place at state

Helped political party train volunteers, operatesocial media, and draft letters to the editor

Coordinated fundraisers for Christian organizations Marketed and taught a 2011 dance class for charity Spent 2 years as a photographer for an old

fashioned, black and white studio

Woman in Networking (WIN), Twin West Chamber of Commerce (Ambassador), Stevens Square Community Board (Board Member), Neighborhood Development Committee (Co-Chair), MNYR, Midtown Writers Group

Additional Organizations

I am a returning online marketing student that will graduate with honors in 2017. I will be getting my Masters degree in PR/communications next.

When I attended on campus, I was very active with clubs and increasing participation in student life. I was VP of student government, and I won multiple awards with BPA and DECA.

My PR internship was at the YMCA. My main focus was working with news media, including writing articles for papers. I also worked with event coordination, outreach, and advertising.

Student Government Executive Summary

Description

I was elected into student government as Vice President, and I served the student

body government board from 2009-2010.

Methodology

I was in charge of planning campus events for student life. In addition, I operated the social media sites and created newsletters.

Examples of events were green meetings, holiday parties, game nights, art and culture week,, and a spring dance. Other responsibilities included attending WSG meetings, making spending decisions, and traveling for leadership and diversity seminars. There was also a legislative seminar where we lobbied for causes in Madison, WI.

Reflections

I left school with experience in event planning and decision making. I also believe my participation and additional training made me into a solid leader.

STUDENT GOVERNMENT EXECUTIVE SUMMARY


Description

DECA is a club for students with a focus in business and marketing. It motivates and prepares leaders of various business specialty fields. For the only year I competed, I placed 2nd at regionals and 3rd at state in the PR category.

Methodology

Individual competitors were to plan a PR project that consisted of a written paper and an oral presentation. I created an entire campaign for a fictional non-profit organization to raise money and awareness for a charitable cause. We were judged on business strategy, originality, and presentation skills.

Reflections

This put me in a creative leadership position to learn how to develop budget campaigns on my own.

DELTA EPSILON CHI ASSOCIATION EXECUTIVE SUMMARY


Description

When I attended NTC, I joined the Business Professionals of America Club. This program measures a member's level of leadership through competitions as well as their service to their community by participating in the Torch Awards program.

Methodology

I competed in the category of economic research, and I became a finalist to move onto nationals. For my project, I submitted an APA style research paper. I also had to incorporate my own thoughts into my research of how a decline in the global economy affects entrepreneurs on both macro and micro levels.

I also designed the 2010 WI BPA pins. The instructions for the contest were to combine something symbolic of Wisconsin with the theme, "Reaching for the Stars." There was one submission from every school in the state.

Reflections

The experience prepared me for when I became an entrepreneur. I reverted back to my paper for tips to fight economic struggle and break even quickly as a start-up business.

BUSINESS PROFESSIONALS OF AMERICA EXECUTIVE SUMMARY


Description

I worked with PR, marketing, and outreach during my internship at the YMCA.

Methodology

There's a lot of focus on attracting new members, but most of the marketing priorities lean towards outreach, events, and promoting a healthy lifestyle. I worked with various media outlets to advertise the programs and events. I also wrote articles for the Y section of the local newspapers.

I created an event calendar for my ongoing project. My assignment was to research each department within the YMCA in order to coordinate all private and public events.

Reflections

I developed a passion for PR, charity, and community involvement. I also increased my written communication skill set through writing articles and creating marketing materials.

PUBLIC RELATIONS INTERNSHIP EXECUTIVE SUMMARY

Get Signed Up to Spring into Shape By Stephanie Huhta, Northwoods YMCA (Rhinelander Daily News) Published 03/31/08

The verge of summer is the time to get fit, so be sure to sign up for Spring II programs at the YMCA. Opportunities for both kids and adults are available to learn self-defense, join a league, or get a full-body tone. The exercises are made for people to have fun while getting healthy and energized for sunny weather.

At the YMCA, people can work out, learn yoga, or relax in the pool. Our programs are a great way to better your spirit, mind, and body, says assistant executive director Greg Woller.

As far as fitness goes, there are plenty of classes offered to all fitness levels. The classes are generally 60 minutes and are taught by qualified, accommodating instructors. The most popular classes that people join are aquatic activities, martial arts, cardio, and Pilates.

There will also be Member Value Programs, known as MVPs, which are selected classes and activities for members at no expense. Spring II is offering Family Fun Nights, Mini-Mite Tee Ball, Family Water Safety Week, Week Sessions, Go-Shin Karate, Teen Fitness, and Gym Ventures for the next sessions MVPs. The Welcome Center can help with further information of Spring II MVPs.

Program guides have all the necessary information on classes and upcoming events, and they can be found on the YMCA of the Northwoods website and facility as well as the outreach community centers.

Registration for programs can be done online, over the phone, or in person starting at 7 a.m. on April 2 for members and April 4 for the general public.


Description

In my Business Development class, I acted as the marketing director and explored cross-functional collaboration in a leadership role. Other students acted as the director of HR, director of IT, COO, and the CFO. My role was to create a proposal of an updated business model for a fictional company.

Methodology

The assignment was to choose any three areas to modify. I chose research, promotions, and e-commerce. My overall goal was to encourage creativity, and I came up with some starter ideas. The CFO then made sure everything was within budget.

Reflections

Everything in this proposal came to me in the time span of one meeting. I was able to plan, problem solve, and think creatively under pressure.

CROSS-FUNCTIONAL MARKETING PROPOSAL EXECUTIVE SUMMARY

S. Huhta 1

Objectives

We need innovation in our marketing mix. Our profits have been steady the last 3 years, so this year our company will be making modifications in order to see our sales increase 200% gradually over the coming 5 years. Our products speak for themselves, but our current model has become outdated. Our CFO has given us a green light of $60,000 to invest in business development and redefining our marketing strategies.

Promotions, PR, and Customer Appreciation

We need to advertise the reason why our products make great gifts, while making them easier to afford around the busiest consumer shopping months. With this in mind, we are trying philanthropic project to get more publicity within the community while at the same time contributing to a local charity. Between November 1st and December 23rd, we will operate a booth at various holiday events to help out Toys for Tots. Our plan is to sell coffee and hot chocolate with the option of purchasing it through our mugs, and all proceeds from the drinks will go to charity. The accounting department will be administrating the budget and proceeds while HR and marketing staff manage the booth.

As for customer appreciation, last years numbers showed that the greatest percentage of sales came from B2C sales. Therefore, we developed a plan for our sales team to focus on B2B sales. Our primary target will be selling to companies that purchase our products for their employees. We'll begin by offering large quantity discounts on orders over $1000 immediately. At this time, we have the approval to offer corporate discounts of 5%.

Our big picture plan will be customization as we work alongside operations, accounting, and IT. We will soon unveil new printing equipment where consumers can print images and text onto the mugs. Since we already have the quotes and the permission from the CEO, we will be putting a lot of focus on developing this feature over the next 6 months. The ultimate goal is to multiply our commercial orders as companies will be able to personalize our products with their logos. Our IT department will work with a third party to design a system where customers can upload and edit images.

E-Commerce and Social Media

We need to take our basic platforms to a new level because our time and resources spent on social media is extravagant unless it is done properly. The first step will is to create a blog to connect with consumers on a personal level. The idea is to share subjects such as drink and soup recipes, health tips, humor, fun facts, and relative news and trends. We will be posting a new opening for the position to take on this role. In addition, we will be scrapping our current YouTube commercial style and starting over. One idea is to have someone play the role of a recurring character that attends events or goes off site to conduct comical interviews with other businesses for better networking.

This would be a fun, creative project with little financial investment. If it picks up popularity then we can look into creating more video clips and possible animation. We have some creative marketing employees that will be excited to try this out. We thought about starting out by going to college campuses to ask students humorous questions relative to lifestyle in exchange for the product. This would give us three benefits:

S. Huhta 2

1. We could gain publicity with the possible opportunity to start a new trend of using our productsamong college students.

2. We would acquire information on target consumers and learn ways to reach them through ourproducts and advertising.

3. We can get followers on social media faster if we do an interview style approach to our YouTubechannel as people would want to see themselves on the internet.

As for web improvements, the marketing department has also been sharing tentative plans with our IT department. Our next goal is to make our website more attractive and interactive before the end of the 2013 fiscal year by hiring a UI/UX programming team. We also need to launch a mobile site as we are now at the pinnacle of smartphones and tablets.

The last thing that we are looking into at this time is persuading online customers to return. However, warming leads would be too expensive and unnecessary as our products aren't items of need that consumers buy repeatedly. Instead, we will be working through our SEO and SEM plans to get consumers to opt-in to newsletter emails that include engaging topics such as recipes, humor, contests, and community activity. The director of IT and I have chosen the best route is to use a cost efficient CRM program and hire a freelance professional during the beta stages. An added bonus is that we will be able to distribute promotions by email during holidays and other opportunities.

Research

We encourage creativity, especially now that we will be addressing the expansion of our product line. Within the next two weeks, our department heads will be hiring a market research contractor that will be working with our team of marketing generalists. The marketing and sales supervisors will then start a team to launch surveys in a constructive analysis process to investigate latest sales trends among select demographics. Other questions to explore are:

What products could we incorporate into our line-up that are cost efficient for production?Should we consider selling our own brand of packets for instant specialty drinks for on-the-go enjoyment?

When would be the best time to meet with business developers of retail stores, and what would the negatives and positives of a partnership be? How will the increase of publicity outweigh the decrease in profit margin?

How can we motivate our sales team? Should we offer more incentive on self-generated leads and new business connections?

For what reasons might a customer decide to order more products, and how can we create impulse for return customers besides suggesting gift giving?

In which directions should our marketing department aim to broaden our target markets?

I have written endless professional letters through marketing and volunteering. Most of my business has been generated through written communication.

Letters come in all forms. I recently wrote a political paper that was published and sent to the Wisconsin State Capitol. My political party has since trusted me to represent them writing letters to the editor of newspapers.

The first sample letter is from a project where I tripled the sales in one area from the previous year within 6 months.

The second page is the first letter that I sent out to consumers to advertise my business. I continued to use it in various forms because of its success.

Dear [First] [Last],

[Full Name]Certified Culligan Water Consultant

[email protected]

Congratulations on your new home! We hope the transition went smoothly.

You deserve to know the water in your area is EXTREMELY HARD, and it is destructive to your home. Without soft water, you can experience problems such as:

Your skin and hair suffer from dryness and clothing loses quality. Pipes, sinks, plates, and appliances age quickly with hard water build-up. Youll spend hundreds of dollars more on soap products and have difficulty cleaning.

I want to give you a no obligation free water test, and Ill perform a free systems check if you already have a softener to ensure everything is working well. When I come out, Ill bring you 40lbs of free salt.

I can also share solutions for you to have endless, bottled quality water on tap to help you stay healthy, save money, and go green.

We can protect your new home while you see the difference better water makes in life.

Follow our local business pages for health tips, fun facts, and

conservation/$ saving advice!

Culligan of Minnetonka

Call, text, or email your local Culligan Man!

mailto:[email protected]

Dear Homeowner,

10 seconds. Within this time, a first impression is made and a home shopper decides whether or not a house feels like home.

Staging can add up to $5,000 in property value with the right touch. Even at the bare minimum of services, I know the secrets of working with items already on hand to make any house appeal to the larger percentage of buyers

I will talk to you honestly about what needs to be done before discussing additional features. We might just clean up and rearrange your furniture, or we could include anything from painting to adding greenery and homely scents. I also work with businesses that offer discounts for certain services such as furniture rental, carpet cleaning, and snow plowing.

With one consultation, I will personally come to your house to discuss the best options. This time includes a survey, strategic planning, and a brief walk-through. I make the plan, you make the decisions, and together well get your home sold.

I look forward to making things happen for you!

Stephanie Huhta Owner of Premiere Home Styles & Staging

The following slides are previews of email content for older leads for a drip marketing system. The designs and copywriting were created by me.

I always seek to improve results through extensive analysis and A/B testing.

Older leads are the most challenging type of leads to nurture through drip marketing. An open rate of 26% is considered successful, but I achieved average open rates of 41% on dead leads.

All emails have resulted in returning inquiries and closed sales. Please note that the original images are high quality. Supporting code and call to action are not included.

Subject:

"Healthy, Refreshed, and

Worry-Free."

Actual Size:

650pi x 800pi

Open rate:

42%

Open ratio:

95/226

Created with: Photoshop CS6

Subject:

Hello, Wi-Fi. Welcome to Water

Technology.

Actual size: 650pi x 800pi


Subject:

Healthy, Refreshed, and

Worry-Free.

Actual Size: 650pi x 800pi


Subject:


Worry-Free."

Actual Size:

650pi x 800pi

Open rate:

42%

Open ratio:

95/226


Subject:

Our forefathers would want you

to hydrate.



Subject:

Is water the greatest resource?



Subject:


Worry-Free."

Actual Size:

650pi x 800pi

Open rate:

42%

Open ratio:

95/226


Subject:

(attachment)


Created with: Illustrator CS6

Subject:

Mark your success with the

calendar inside

Actual size: 650pi x 800pi


NAME OWNER DATE ADDED

ATTACHMENT SENT (3MO)

OPENED

New year (ID: 989)Admin

12/15/2015 Culligan Water Intake Calendar.png

45 20 (44.4 %)

New year (ID: 989) Admin


30 13 (43.3 %)

New year PC(ID: 989)Admin


20 11 (55.0 %)

New year PC(ID: 989) Admin


25 12 (48.0 %)

New year (ID: 989) Admin


43 20 (46.5 %)

New year(ID: 989) Admin


30 13 (43.3 %)

New year(ID: 989) Admin


33 14 (42.4 %)

This is a sample from some of the email statistics to show successful

open rates for leads 1+ year old. It came directly from the CRM.

PC

PC

PC

PC

PC

My strongest platforms are Facebook, Twitter, Instagram, Tumblr, and YouTube.

I know all about analytics and benchmarking, paid ads and targeting, calendars, organic growth, networking, contests, trends, and creating engaging media and copy.

Ive been blogging and managing social media business pages for 6+ years. I currently create content for Culligan, but experience also comes from my own company and volunteer work.

I can generate traffic and lead conversion quickly. I'm also skilled with spinning negative PR and social reviews into great opportunities.

Worst company I've ever worked with. They really need more employees, because whenever you need a tech to come fix something the wait is like a week. Who should have to deal with that and rent their equipment. The company is too frugal!!!! And they will lose lots of business because of it. Oh, and one of their reps were so rude about not having a tech sooner, it's like really I'm the one who should be upset here. The nerve, never again

Comment from Stephanie H. of Culligan Water Conditioning

Business Customer Service

7/30/2015 Thank you for bringing this matter to our attention. We apologize for the delay that you experienced and for any misunderstanding with our rep. Our company will not overlook any lack of professionalism, and we will investigate this further.

We truly do care about our customers here at Culligan of Minnetonka. The dealership has an A+ rating with the Better Business Bureau, but we believe there is always opportunity for improvement. We are open to making changes in order to accommodate the needs of our current and future customers.

In order to solve matters quickly, we ask that people reach out to us directly. If you would like to discuss this further in detail, please call me directly at 952-912-7328. In the meantime, we really appreciate patience as we work hard to get everyone taken care of in a timely manner. We want to make sure that we deliver the highest quality of service without having customers settle for anything less. Read less

Had a service tech come to my home to check out the water softener , reverse osmosis system. When he left he failed to reconnect the osmosis system which we use as our primary drinking water. When I called the next day to have some come out and turn it back on I was told that there was no one available and because it was the start of a holiday weekend no one could come out until Tuesday. Four days out. It is my opinion that the manager of the facility or someone there should have come to my house fixed the problem and then have a chat with the tech to make sure this did not happen again. I now need to buy bottle water for the four days I wait for Culligan to come out and they are not offering to reimburse me for that even though they caused the problem. Very poor service.

Comment from Stephanie H. of Culligan Water Conditioning

Business Customer Service

8/3/2015 Based on your 2013 review, we were unable to meet your expectations for which we regret. We have high standards of customer service and satisfaction, and we apologize for not living up to them with your situation. We want you to know that we do appreciate your feedback.

We also apologize for not responding sooner as Yelp is newer to our company. As we develop our online review strategy, we will be monitoring and responding accordingly.

We do take pride in our service and installation technicians as they are factory-trained and Minnesota State Installation Certified. However, a mistake has been made, and you can be assured that these types of incidences are handled with all seriousness on our end. Read less

Click rate increased by 300% after action was taken.

https://biz.yelp.com/r2r/vk2pczlIQ5aHPEVXAwyxuw/javascript:;https://biz.yelp.com/r2r/vk2pczlIQ5aHPEVXAwyxuw/

This shows traffic to a page in 3 months before taking over.

This shows the rapid organic increase in the next 3 months.

SAMPLES OF VISUAL SOCIAL MEDIA CONTENT CREATION

Email journal.pdfSlide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6

SH Resume - 2016.pdfSummaryAreas of ExpertiseCulligan - Marketing, Sales, and Social Media CoordinatorMinnetonka, MN April 2015 - PresentLloyd Security - Security ConsultantSaint Louis Park, MN July 2014 Dec 2014 Supporting management in marketing efforts including market research and event coordination, plus providing ideas related to product expansion, affordable advertising outlets, and increasing publicityFedEx Office - Graphics ConsultantBloomington, MNOct 2012 - July 2014PHSS - Entrepreneur, Home Staging Expert, and Real Estate ProfessionalNicolet Area, WI April 2010 Jan 2013 Owning and operating a home staging business while continuously planning for business development, reached successful profits to cut an income within first 6 months Independently writing and designing all marketing content, proving strategies effective by creating high ROI with low budget and overhead investment Representing buyers and sellers by negotiating excellent prices and conducting comparative market analyses to help clients meet their real estate goals Staging and redecorating homes to attract buyers, often adding up to $5,000 in fair market value Planning and executing marketing campaigns to explore the most prosperous outlets for both lead generation as well as reengaging with past customers, plus extensively networking through social media and community events to acquire 20% of business th...YMCA - Marketing and PR InternNicolet Area, WI Jan 2008 - May 2008 Becoming accomplished in PR through news media and additional marketing outlets, including collaborating with radio, television, and newspaper professionals Writing persuasive, newsworthy articles about upcoming events to publish in the Y section of a Northwoods newspaper, enhancing journalistic skill set while developing a broader knowledge of written communications Assisting with brainstorming, planning, and coordinating the outreach programs and events, and composing an official calendar for the year combined with each departments activities and outreach plans Studiously receiving a hands on introduction to commercial graphic design, inspiring a new creative focusEducationAwards and Volunteer WorkAdditional OrganizationsWoman in Networking (WIN), Twin West Chamber of Commerce (Ambassador), Stevens Square Community Board, National Association of Realtors, MNYR, Midtown Writers Group

SH Resume - 2016.pdfSummaryAreas of ExpertiseCulligan - Marketing, Sales, and Social Media CoordinatorMinnetonka, MN April 2015 - PresentLloyd Security - Security ConsultantSaint Louis Park, MN July 2014 Dec 2014 Supporting management in marketing efforts including market research as well as home show and other event coordination, plus providing ideas on product expansion, affordable advertising outlets, and increasing publicityFedEx Office - Graphics ConsultantBloomington, MNOct 2012 - July 2014PHSS - Entrepreneur, Home Staging Expert, and Real Estate ProfessionalNicolet Area, WI April 2010 Jan 2013 Owning and operating a home staging business while continuously planning for business development, reached successful profits to cut an income within first 6 months Independently writing and designing all marketing content, proving strategies effective by creating high ROI with low budget and overhead investment Representing buyers and sellers by negotiating excellent prices and conducting comparative market analyses to help clients meet their real estate goals Staging and redecorating homes to attract buyers, often adding up to $5,000 in fair market value Planning and executing marketing campaigns to explore the most prosperous outlets for both lead generation as well as reengaging with past customers, plus extensively networking through social media and community events to acquire 20% of business th...YMCA - Marketing and PR InternNicolet Area, WI Jan 2008 - May 2008 Becoming accomplished in PR through news media and additional marketing outlets, including collaborating with radio, television, and newspaper professionals Writing persuasive, newsworthy articles about upcoming events to publish in the Y section of a Northwoods newspaper, enhancing journalistic skill set while developing a broader knowledge of written communications Assisting with brainstorming, planning, and coordinating the outreach programs and events, and composing an official calendar for the year combined with each departments activities and outreach plans Studiously receiving a hands on introduction to commercial graphic design, inspiring a new creative focusEducationAwards and Volunteer WorkAdditional OrganizationsWoman in Networking (WIN), Twin West Chamber of Commerce (Ambassador), Stevens Square Community Board, National Association of Realtors, MNYR, Midtown Writers Group



SH Resume - 2016.pdfSummaryEnergetic, vastly skilled writer and marketing communications maven. 7+ years of experience in PR, professional writing, entrepreneurship, event planning, and content design. Well-versed in identifying key trends and needs for problem solving and g...Areas of ExpertiseCulligan - Marketing, Sales, and Social Media CoordinatorMinnetonka, MN April 2015 - PresentLloyd Security - Security ConsultantSaint Louis Park, MN July 2014 Dec 2014 Supporting management in marketing efforts including market research as well as home show and other event coordination, plus providing ideas on product expansion, affordable advertising outlets, and increasing publicityFedEx Office - Graphics ConsultantBloomington, MNOct 2012 - July 2014PHSS - Entrepreneur, Home Staging Expert, and Real Estate ProfessionalNicolet Area, WI April 2010 Jan 2013 Owning and operating a home staging business while continuously planning for business development, reached successful profits to cut an income within first 6 months Independently writing and designing all marketing content, proving strategies effective by creating high ROI with low budget and overhead investment Representing buyers and sellers by negotiating excellent prices and conducting comparative market analyses to help clients meet their real estate goals Staging and redecorating homes to attract buyers, often adding up to $5,000 in fair market value Planning and executing marketing campaigns to explore the most prosperous outlets for both lead generation as well as reengaging with past customers, plus extensively networking through social media and community events to acquire 20% of business th...YMCA - Marketing and PR InternNicolet Area, WI Jan 2008 - May 2008 Becoming accomplished in PR through news media and additional marketing outlets, including collaborating with radio, television, and newspaper professionals Writing persuasive, newsworthy articles about upcoming events to publish in the Y section of a Northwoods newspaper, enhancing journalistic skill set while developing a broader knowledge of written communications Assisting with brainstorming, planning, and coordinating the outreach programs and events, and composing an official calendar for the year combined with each departments activities and outreach plans Studiously receiving a hands on introduction to commercial graphic design, inspiring a new creative focusEducationAwards and Volunteer WorkAdditional OrganizationsWoman in Networking (WIN), Twin West Chamber of Commerce (Ambassador), Stevens Square Community Board, National Association of Realtors, MNYR, Midtown Writers Group



GRAY RESUME.pdfSummaryEnergetic, vastly skilled writer and marketing communications maven. 7+ years of experience in PR, professional writing, entrepreneurship, event planning, and content design. Well-versed in identifying key trends and needs for problem solving and g...Areas of ExpertiseCulligan - Marketing, Sales, and Social Media CoordinatorMinnetonka, MN April 2015 - PresentLloyd Security - Security ConsultantSaint Louis Park, MN July 2014 Dec 2014FedEx Office - Graphics ConsultantBloomington, MNOct 2012 - July 2014PHSS - Entrepreneur, Home Staging Expert, and Real Estate ProfessionalNicolet Area, WI April 2010 Jan 2013 Owning and operating a home staging business, managing business development to reach successful profits to cut an income within first 6 months Formulating marketing strategy, designing all advertising and PR content, creating high ROI with low budget Representing buyers and sellers by negotiating excellent prices, plus conducting research and comparative market analyses to help clients meet real estate goals Consulting with customers and staging homes to attract buyers, often adding up to $5,000 in fair market value Planning and executing marketing campaigns to explore the most prosperous outlets creative lead generation, and networking at events to acquire 20% of business through referralsYMCA - Marketing and PR InternNicolet Area, WI Jan 2008 - May 2008 Becoming accomplished in PR through news media and additional marketing outlets, including collaborating with radio, television, and newspaper professionals Writing persuasive, newsworthy articles about upcoming events to publish in the Y section of a Northwoods newspaper, enhancing journalistic skill set while developing a broader knowledge of written communications Assisting with brainstorming, planning, and coordinating the outreach programs and events, and composing an official calendar for the year combined with each departments activities and outreach plansEducationAwards and Volunteer WorkAdditional OrganizationsWoman in Networking (WIN), Twin West Chamber of Commerce (Ambassador), Stevens SquareCommunity Board (Boardmember), Neighborhood Development Committee (Co-Chair),National Association of Realtors, MNYR, Midtown Writers Group






GRAY RESUME.pdfSummaryEnergetic, vastly skilled writer and marketing communications maven. 7+ years of experience in PR, professional writing, entrepreneurship, event planning, and content design. Well-versed in identifying key trends and needs for problem solving and g...Areas of ExpertiseCulligan - Marketing, Sales, and Social Media CoordinatorMinnetonka, MN April 2015 - PresentLloyd Security - Security ConsultantSaint Louis Park, MN July 2014 Dec 2014FedEx Office - Graphics ConsultantBloomington, MNOct 2012 - July 2014PHSS - Entrepreneur, Home Staging Expert, and Real Estate ProfessionalNicolet Area, WI April 2010 Jan 2013 Owning and operating a home staging business, managing business development to reach successful profits to cut an income within first 6 months Formulating marketing strategy, designing all advertising and PR content, creating high ROI with low budget Representing buyers and sellers by negotiating excellent prices, plus conducting research and comparative market analyses to help clients meet real estate goals Consulting with customers and staging homes to attract buyers, often adding up to $5,000 in fair market value Planning and executing marketing campaigns to explore the most prosperous outlets creative lead generation, and networking at events to acquire 20% of business through referralsYMCA - Marketing and PR InternNicolet Area, WI Jan 2008 - May 2008 Facilitating marketing channels by working with budget and creative vendors, and becoming accomplished in PR through news outlets by collaborating with radio, television, and newspaper experts Writing informative and entertaining articles about events to publish in the Y section of a Northwoods newspaper, enhancing journalistic skill set while developing a broader knowledge of communications Coordinating wellness programs and social activities while developing an official calendar of each departments agendas, becoming experienced in community outreach and event coordinationEducationAwards and Volunteer WorkAdditional OrganizationsWoman in Networking (WIN), Twin West Chamber of Commerce (Ambassador), Stevens SquareCommunity Board (Boardmember), Neighborhood Development Committee (Co-Chair),National Association of Realtors, MNYR, Midtown Writers Group

GRAY RESUME.pdfSummaryEnergetic, vastly skilled writer and marketing communications maven. 7+ years of experience in PR, professional writing, entrepreneurship, event planning, and content design. Well-versed in identifying key trends and needs for problem solving and g...Areas of ExpertiseCulligan - Marketing, Sales, and Social Media CoordinatorMinnetonka, MN April 2015 - PresentLloyd Security - Security ConsultantSaint Louis Park, MN July 2014 Dec 2014FedEx Office - Graphics ConsultantBloomington, MNOct 2012 - July 2014PHSS - Entrepreneur, Home Staging Expert, and Real Estate ProfessionalNicolet Area, WI April 2010 Jan 2013 Owning and operating a home staging business, managing business development to reach successful profits to cut an income within first 6 months Formulating marketing strategy, designing all advertising and PR content, creating high ROI with low budget Representing buyers and sellers by negotiating excellent prices, plus conducting research and comparative market analyses to help clients meet real estate goals Consulting with customers and staging homes to attract buyers, often adding up to $5,000 in fair market value Planning and executing marketing campaigns to explore the most prosperous outlets creative lead generation, and networking at events to acquire 20% of business through referralsYMCA - Marketing and PR InternNicolet Area, WI Jan 2008 - May 2008 Facilitating marketing channels by working with creative vendors, and becoming accomplished in PR through news outlets by collaborating with radio, television, and newspaper experts Writing informative and entertaining articles about events to publish in the Y section of a Northwoods newspaper, enhancing journalistic skill set while developing a broader knowledge of communications Coordinating wellness programs and social activities while developing an official calendar of each departments agendas, becoming experienced in community outreach and event coordinationEducationAwards and Volunteer WorkAdditional OrganizationsWoman in Networking (WIN), Twin West Chamber of Commerce (Ambassador), Stevens SquareCommunity Board (Boardmember), Neighborhood Development Committee (Co-Chair),National Association of Realtors, MNYR, Midtown Writers Group

GRAY RESUME.pdfSummaryEnergetic, vastly skilled writer and marketing communications maven. 7+ years of experience in PR, professional writing, entrepreneurship, event planning, and content design. Well-versed in identifying key trends and needs for problem solving and g...Areas of ExpertiseCulligan Sales and Marketing CoordinatorMinnetonka, MN April 2015 - PresentLloyd Security - Security ConsultantSaint Louis Park, MN July 2014 Dec 2014FedEx Office - Graphics ConsultantBloomington, MNOct 2012 - July 2014PHSS - Entrepreneur, Home Staging Expert, and Real Estate ProfessionalNicolet Area, WI April 2010 Jan 2013 Owning and operating a home staging business, managing business development to reach successful profits to cut an income within first 6 months Formulating marketing strategy, designing all advertising and PR content, creating high ROI with low budget, and networking at events to acquire 20% of business through referrals Representing buyers and sellers by negotiating excellent prices, plus conducting research and comparative market analyses to help clients meet real estate goals Consulting with customers and staging homes to attract buyers, often adding up to $5,000 in fair market valueYMCA - Marketing and PR InternNicolet Area, WI Jan 2008 - May 2008 Facilitating marketing channels by working with creative vendors, and becoming accomplished in PR through news outlets by collaborating with radio, television, and newspaper experts Writing informative and entertaining articles about events to publish in the Y section of a Northwoods newspaper, enhancing journalistic skill set while developing a broader knowledge of communications Coordinating wellness programs and social activities while developing an official calendar of each departments agendas, becoming experienced in community outreach and event coordinationEducationAwards and Volunteer WorkAdditional OrganizationsWoman in Networking (WIN), Twin West Chamber of Commerce (Ambassador), Stevens SquareCommunity Board (Boardmember), Neighborhood Development Committee (Co-Chair),National Association of Realtors, MNYR, Midtown Writers Group

GRAY RESUME.pdfSummaryEnergetic, vastly skilled writer and marketing communications maven. 7+ years of experience in PR, professional writing, entrepreneurship, event planning, and content design. Well-versed in identifying key trends and needs for problem solving and g...Areas of ExpertiseCulligan Sales and Marketing CoordinatorMinnetonka, MN April 2015 - PresentLloyd Security - Security ConsultantSaint Louis Park, MN July 2014 Dec 2014FedEx Office - Graphics ConsultantBloomington, MNOct 2012 - July 2014PHSS - Entrepreneur, Home Staging Expert, and Real Estate ProfessionalNicolet Area, WI April 2010 Jan 2013 Owning and operating a home staging business, managing business development to reach successful profits to cut an income within first 6 months Formulating marketing strategy, designing all advertising and PR content, creating high ROI with low budget, and networking at events to acquire 20% of business through referrals Representing buyers and sellers by negotiating excellent prices, plus conducting research and comparative market analyses to help clients meet real estate goals Consulting with customers and staging homes to attract buyers, often adding up to $5,000 in fair market valueYMCA - Marketing and PR InternNicolet Area, WI Jan 2008 - May 2008 Facilitating marketing channels by working with creative vendors, and becoming accomplished in PR through news outlets by collaborating with radio, television, and newspaper experts Writing informative and entertaining articles about events to publish in the Y section of a Northwoods newspaper, enhancing journalistic skill set while developing a broader knowledge of communications Coordinating wellness programs and social activities while developing an official calendar of each departments agendas, becoming experienced in community outreach and event coordinationEducationAwards and Volunteer WorkAdditional OrganizationsWoman in Networking (WIN), Twin West Chamber of Commerce (Ambassador), Stevens SquareCommunity Board (Boardmember), Neighborhood Development Committee (Co-Chair),National Association of Realtors, MNYR, Midtown Writers Group

GRAY RESUME.pdfSUMMARYEnergetic, resourceful writer and marketing communications maven. 7+ years of experience in PR, professional writing, entrepreneurship, event planning, and content design. Identifies key trends and needs for problem solving and goal setting, known ...Culligan Sales and Marketing CoordinatorMinnetonka, MN April 2015 - PresentLloyd Security - Security ConsultantSaint Louis Park, MN July 2014 Dec 2014FedEx Office - Graphics ConsultantBloomington, MNOct 2012 - July 2014PHSS - Entrepreneur, Home Staging Expert, and Real Estate ProfessionalNicolet Area, WI April 2010 Jan 2013 Owning and operating a home staging business, managing business development to reach successful profits to cut an income within first 6 months Formulating marketing strategy, designing all advertising and PR content, creating high ROI with low budget Representing buyers and sellers by negotiating excellent prices, plus conducting research and comparative market analyses to help clients meet real estate goals Consulting with customers and staging homes to attract buyers, often adding up to $5,000 in fair market valueYMCA - Marketing and PR InternNicolet Area, WI Jan 2008 - May 2008 Facilitating marketing channels by working with creative vendors, and becoming accomplished in PR through news outlets by collaborating with radio, television, and newspaper experts Writing informative and entertaining articles about events to publish in the Y section of a Northwoods newspaper, enhancing journalistic skill set while developing a broader knowledge of communications Coordinating wellness programs and social activities while developing an official calendar of each departments agendas, becoming experienced in community outreach and event coordinationEDUCATIONAWARDS AND VOLUNTEER WORKADDITIONAL ORGANIZATIONSWoman in Networking (WIN), Twin West Chamber of Commerce (Ambassador), Stevens SquareCommunity Board (Boardmember), Neighborhood Development Committee (Co-Chair),National Association of Realtors, MNYR, Midtown Writers Group

GRAY RESUME.pdfSUMMARYEnergetic, resourceful writer and marketing communications maven. 7+ years of experience in PR, professional writing, entrepreneurship, event planning, and content design. Identifies key trends and needs for problem solving and goal setting, known ...Culligan Sales and Marketing CoordinatorMinnetonka, MN April 2015 - PresentLloyd Security - Security ConsultantSaint Louis Park, MN July 2014 Dec 2014FedEx Office - Graphics ConsultantBloomington, MNOct 2012 - July 2014PHSS - Entrepreneur, Home Staging Expert, and Real Estate ProfessionalNicolet Area, WI April 2010 Jan 2013 Owning and operating a home staging business, managing business development to reach successful profits to cut an income within first 6 months Formulating marketing strategy, designing all advertising and PR content, creating high ROI with low budget Representing buyers and sellers by negotiating excellent prices, plus conducting research and comparative market analyses to help clients meet real estate goals Consulting with customers and staging homes to attract buyers, often adding up to $5,000 in fair market valueYMCA - Marketing and PR InternNicolet Area, WI Jan 2008 - May 2008 Facilitating marketing channels by working with creative vendors, and becoming accomplished in PR through news outlets by collaborating with radio, television, and newspaper experts Writing informative and entertaining articles about events to publish in the Y section of a Northwoods newspaper, enhancing journalistic skill set while developing a broader knowledge of communications Coordinating wellness programs and social activities while developing an official calendar of each departments agendas, becoming experienced in community outreach and event coordinationEDUCATIONAWARDS AND VOLUNTEER WORKADDITIONAL ORGANIZATIONSWoman in Networking (WIN), Twin West Chamber of Commerce (Ambassador), Stevens SquareCommunity Board (Boardmember), Neighborhood Development Committee (Co-Chair),National Association of Realtors, MNYR, Midtown Writers Group

GRAY NEW FORMAT resume - 2016.pdfEnergetic, resourceful writer and marketing communications maven. 7+ yearsof experience in PR, professional writing, entrepreneurship, event planning, and creative content. Identifies key trends and needs for problem solving and goal setting, known for pioneering innovative campaigns that achieve high ROI.PHSS Home Staging & Real Estate Entrepreneur, WI (April 2010 January 2013) Owned and operated a home staging business, managed business development to reach successful profits to cut an income within first 6 months Formulated marketing strategy, designed all advertising and PR content to create high ROI with low budget Represented buyers and sellers by negotiating excellent prices, plus conducted research and comparative market analyses to help clients meet real estate goals Consulted with customers and staged homes to attract buyers, often adding up to $5,000 in fair market valueYMCA Marketing and PR Intern, Rhinelander, WI (January 2008 - April 2008) Facilitated marketing channels by working with creative vendors, became accomplished in PR through news outlets by collaborating with radio, television, and newspaper experts Wrote informative and entertaining articles about events to publish in the Y section of a newspaper, enhanced journalistic skill set while developing a broader knowledge of communications Coordinated wellness programs and social activities while developing an official calendar of each departments agendas, became experienced in community outreach and event coordinationWoman in Networking (WIN), Twin West Chamber of Commerce (Ambassador), Stevens Square CommunityBoard (Boardmember), Neighborhood Development Committee (Co-Chair), MNYR, Midtown Writers Group

GRAY NEW FORMAT resume - 2016.pdfEnergetic, resourceful writer and marketing communications maven. 7+ yearsof experience in PR, professional writing, entrepreneurship, event planning, and creative content. Identifies key trends and needs for problem solving and goal setting, known for pioneering innovative campaigns that achieve high ROI.PHSS Home Staging & Real Estate Entrepreneur, WI (April 2010 January 2013) Owned and operated a home staging business, managed business development to reach successful profits to cut an income within first 6 months Formulated marketing strategy, designed all advertising and PR content to create high ROI with low budget Represented buyers and sellers by negotiating excellent prices, plus conducted research and comparative market analyses to help clien