EXPERIENCEI am currently working as a Communications Executive at Greenhouse PR. I have a variety of roles at Greenhouse including writing and publishing the Greenhouse Morning News using MailChimp, writing for and managing social media accounts, writing and uploading blogs, analysing media coverage for clients and assisting the team on several client projects, amongst other things.

I particularly enjoy finding news about how agriculture and energy usage can affect animal populations – and have a soft spot for the bees!

Other skills include:

• Using Google Analytics to analyse website data• Using SocialBro to analyse social activity• Using Gorkana to create media lists for clients• Producing media coverage cuttings books for clients and creating

tracking documents to analyse coverage• Using Websta for Instagram outreach

SOCIAL MEDIA

STRATEGY

GREENHOUSE PR

Activity: Social media community management for Greenhouse PR.

Responsibilities: Daily management of Twitter. Posting, responding to online engagement, community building and analysis using SocialBro software.

Results: From March– June 2015 @Greenhouse_PR’s community of Twitter followers has increased by 583.

CLIENT - ORGANIX

Activity: Social media community management for Organix.

Responsibilities: Shared daily management of Twitter channel. Posting on Twitter, engaging and responding to customer queries and complaints across all channels. Promotion of the Weaning & Development Campaigns and corresponding collateral.

Results: In May 2015 @Organix’s community of Twitter followers has increased by 266.

CLIENT - INFACAREActivity: Social media community management for InfaCare on Facebook and Twitter.

Responsibilities: Daily management of Facebook and Twitter. Posting and responding to online engagement, boosting and monitoring Facebook ads. Pushing the siblings message to encourage awareness and engagement with the InfaCare brand and to remind adults of their bath time experiences with siblings when they were younger.

Results: Facebook likes increased from 4,556 to 5,419 – an increase of 863. Competitions were popular– typically receiving 180+ entries and 165+ likes.

CLIENT - ANANNE

Activity: Creating a buzz around Ananne – an organic skincare brand previously only known in Europe.

Responsibilities: Using Websta software to reach out to potential customers and to boost brand awareness.

Results: Increased brand awareness and increased following on their Instagram page.

CONTENT CREATION

ORGANIX

- For Organix, I produce monthly cuttings books to track media coverage, where it has appeared, when it appeared and the reach

of the piece.

ORGANIX

- For Organix, I have also created an Excel ‘Evaluation Tracker’ which tracks each piece for coverage against several target KPIs.

- Data can be easily extracted from the Excel doc for easy reporting.

Weaning Campaign

Print features Online Blogs

Expert Q&A

Regionals TOTAL

Target 2 24 6 2 0 34Achieved 4 20 6 4 0 31Development Campaign Print Online Blogs

Expert Q&A

Regionals Total

Target 0 12 6 0 0 18Achieved 3 7 10 0 0 20Goodies Chunky Fruit Bars Print Online Blogs

Expert Q&A

Regionals Total

Target 2 6 6 0 0 14Achieved 7 6 12 0 0 29

Breakfast Club Print Online BlogExpert Q&A

Regionals Total

Achieved 0 6 2 0 0 8

Reminder Foods Print Online BlogsExpert Q&A

Regionals Total

Target 10 30 30 0 0 70Achieved 6 26 31 0 0 66

Recipes Print Online BlogsExpert Q&A

Regionals Total

Target 0 20 20 0 0 40Achieved 0 15 4 0 0 26

Q&As Print Online BlogsExpert Q&A

Regionals Total

Target 0 10 0 0 0 10Achieved 1 2 0 0 0 3

Competitions Print Online BlogsExpert Q&A

Regionals Total

Target 0 10 30 0 0 40Achieved 1 3 7 0 0 13

BIG60MILLION & COWHEELS

- Creation of Gorkana media lists for various client. Journalists, at both national and regional level & across sectors, were found using the platform and exported into an easily accessible Excel format. These contacts were used for selling in stories to the media.

GREENHOUSE PR - NEWSLETTER

Production of a daily newsletter sent out to more than 450 subscribers using MailChimp software.

Subscribers have increased from 405 to 479 in the 3 month period I have been doing the newsletter.

The open rate is between 30-40% - much higher than the industry average of 12%.

GREENHOUSE PR - BLOG WRITING

Content: Several blog posts on environmental issues and “Greenhouse pioneers” - a Q&A style blog piece which talks about the work of an individual or organisation and celebrates what they are trying to do in their work or in their

life in the sustainability space.

My role: Writing blog pieces that discuss sustainability issues and Big Green Week. Pieces include but are not exclusive to: Big Green Week – Kit Beazley – Triodos Bank, Big Green Week – Green Poems for a Blue Planet, Retailers Must Now Act In The Global Food Waste Revolution and many more Pioneer blogs.

THANKS