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Page 1: Mantel PR Final Portfolio

Bailee Cofer, Shelby Jensen and Jordan McEntaffer

Page 2: Mantel PR Final Portfolio
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Table of Contents

Cover Letter 3

News Release 4

Newsletter 5–6

Fundraising Letter 7

Radio Public Service Announcements (PSAs) 8

Social Media Content Calendar 9–24

Brochure 25

Sources 26

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2507 University Avenue, Des Moines, IA 50311(800) 443-7253

[email protected]@drake.edu

[email protected]

December 7, 2016

Kim Karwal, Rural Rehabilitation and AssistiveTechnology Center Support Professional401 NE 66th AvenueDes Moines, IA 50313

Dear Ms. Karwal: We have created a donation brochure, a social media content calendar, a news release, a fundraising letter, four 30-second radio public service announcements and a newsletter article. Many of these items were created with the intent of informing the public about the Easter Seals Iowa Assistive Technology Center and the four services that it provides. Some specific items are calls to action for donations to the Assistive Technology Center.

Our social media content calendar, PSAs, newsletter article, and news release are informative of what Assistive Technology is and how the Easter Seals Iowa Assistive Technology Center can benefit users. These items also highlight success stories from users and suggest ways people can donate to your organization. We believe that informing the public about assistive technology and how it benefits people is the best way to create a strong foundation with your audience.

Once that foundation is laid, the Assistive Technology Center can plan donation campaigns. Our donation brochure, PSAs, and fundraising letter are direct calls to action for donations from the public. These items inform your audience on how to donate, what items to donate, and how their donations make a difference in the lives of those who use the Assistive Technology Center.

We have included print copies of the scripts was used for our PSAs as well as the digital radio copies for your use. The fundraising letter has been created in a way that a specific person’s information can be added to the John Doe area and distributed immediately.

Please let us know if you have any questions and we look forward to hearing back from you. Sincerely,

Mantle PR

Cover Letter

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News Release

Assistive Technology Center Holding Used Equipment Drive

DES MOINES, IOWA, December 4, 2016 – The Easter Seals Iowa Assistive Technology Center (ATC) will hold a donation drive on January 15, 2017. They will accept used durable medical equipment such as wheelchairs, shower transfer benches and lift chairs.

The drive will take place at Camp Sunnyside, 401 NE 66th Ave, in Des Moines. Representatives will be accepting donations from 9 a.m. to noon. Donors are then welcome to tour the camp and other Easter Seals facilities.

Sherri Nielsen, President and CEO of Easter Seals Iowa said, “Donating your used medical equipment is a great way to help disabled Iowans. Each item directly assists a person in need.”Donations are catalogued and then made available for a very small fee. Anyone with a long-term disability or short-term disability due to injury is eligible to apply for the equipment loan. Previous drives have brought in hundreds of donations, and Easter Seals Iowa is hoping for a similar result this time.

“More donations means more people can benefit from our services,” said Kim Karwal, a repre-sentative for the ATC. “If you have anything lying around collecting dust, please consider do-nating it.”

The ATC holds several equipment drives annually, but it accepts equipment donations year-round. In the Des Moines, items can be dropped off at Camp Sunnyside, Monday through Friday from 8 a.m. to 4 p.m. You can also schedule a pick-up by calling 515-309-2394 or 515-289-4069 (TTY).

To learn more about the equipment loan process, visit http://easterseals.com/ia.

Easter Seals Iowa provides exceptional services to ensure that all people with disabilities or special needs and their families have equal opportunities to live, learn, work and play in their communities. We provide a wide range of support for children and adults with disabilities to promote independence and opportunities throughout their lives. Easter Seals Iowa gives the gift of hope, create change and find solutions. To put it simply, we believe in the possibilities.

###

For Immediate ReleaseEaster Seals Iowa

401 NE 66th AvenueDes Moines, Iowa 50313

Contact: Kim KarwalPhone: 515-309-2394 | TTY: 515-289-4069

Fax: 515-289-1281 | [email protected]

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Newsletter

Small Business Owner Spreads the Benefits of Easter Seals IowaMarch 14, 2017

Kevin Dalin is a small business owner of Tech4Impact located in Johnston, Iowa. Dalin provides assistive technology services to individuals who experience disabilities and require assistive technology to go about daily living activities. The Easter Seals Iowa Assistive Technology Center is home to the Lending Library, which he relies on to supply his customers with technology and devices.

Dalin checks out equipment from the Lending Library himself and then delivers it to an individual he is supporting. He demonstrates the device to the individual and then leaves it behind for that individual to use if he thinks they can benefit from it.

As a small business owner who recommends assistive technology to his customers, Dalin finds the lending Library extremely helpful.

“I might think I have a recommendation for an individual about assistive technology, but until they get it in their hands I can’t be certain it’s going to work for them,” Dalin said. “It is so helpful to have a person touch, hold and try a device before they buy it. A person won’t want to purchase an item if they aren’t sure it will work for them, and the Lending Library let’s individuals test out devices before they buy them.”

Individuals who use the Lending Library may be surprised by the devices they find there. Dalin believes this is a great advantage of the Lending Library. He participated in a workshop last year where they demonstrated several devices, where one individual at the workshop learned about a device they hadn’t known about before. They checked out the device from the Lending Library, and it worked so well for them that they eventually bought it.

Technology has come really far and can close the gap that makes it difficult for individuals who experience a disability to go about their daily lives. Oftentimes, people are unaware of the technology that is available unless there is a place like the Assistive Technology Center’s

Assistive technology can help those who experience a disability go about daily living activities

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Newsletter

Lending Library to allow them to see it. Dalin says that this technology can be a tremendous help to individuals working towards whatever goals they are after.

“Some people are working towards independent living skills, going back to school, or going back to work,” Dalin said. “Whatever an individual’s goal is, the Lending Library likely has a device that can help that person achieve their goal.”Dalin says that smart home technology is constantly progressing and can be very helpful. For instance, an individual experiencing paralysis can use their smart phone or a verbal command device to adjust settings in their home. If that individual has already gotten in bed for the night, but is too warm or too cold, they can adjust their thermostat from where they are by using these devices. Dalin says that assistive technology can have a life-changing impact on an individual, but oftentimes that individual does not know what is available to them.

“If the Easter Seals Iowa Assistive Technology Center wasn’t there, I think it would be really challenging for an individual to understand what devices are out there,” Dalin said. “In a lot of cases, the people I supported who were experiencing disabilities benefited so much from learning about assistive technology and their options through the Assistive Technology Center’s Lending Library.”

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Fundraising Letter

January 1, 2017

John Doe123 4th streetSmall Town, Iowa 12345

Dear Mr. John Doe,

On behalf of Easter Seals Iowa, we are calling upon you to contribute to a better Iowa for the disabled members of your community. In the state of Iowa, 353,430 people—nearly 12 percent—live with either long-term or short-term disabilities that make it difficult to complete daily routine tasks. You can help these individuals by donating new or used medical equipment to the Assistive Technology Center of Easter Seals Iowa.

It is our mission to provide assistive technology to any Iowan in need. Assistive technology is any technology or device that helps an individual perform tasks that would otherwise be very difficult or impossible to do. The Assistive Technology Center provides a wide variety of equipment for loan including wheelchairs, walkers, shower benches, and hospital beds. Many of our programs operate solely through donations of quality durable medical equipment. The availability of equipment is based on our inventory, so your donations help more people have access to much-needed technology.

The assistive technology that is provided can have a large impact on an individual’s life. Kyle Spaulding, a member of the Iowa community, decided to pursue his master’s degree in Rehabilitation Counseling after experiencing a spinal cord injury. Easter Seals Iowa Assistive Technology Center provided the assistive technology he needed to succeed in the classroom, and Kyle was able to graduate in May 2016. This would not have been possible without the public’s donations to the Assistive Technology Center.

We implore you to help more Iowans in need by donating new or used items to Easter Seals Iowa’s Assistive Technology Center. We accept items in good to excellent condition. Call 515-289-1933 to arrange an appointment to deliver a donation to the Assistive Technology Center, located at 401 NE 66th Ave. in Des Moines, Iowa.

Thank you for your contribution to a better Iowa!

Sincerely,

Kim KarwalRural Rehabilitation and Assistive Technology Center Support Professional

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Radio PSAs

Used Equipment Referral Service PSA30 SECOND SCRIPTFEMALE VOICE OVER

Are you looking for temporary medical equipment, but can’t find anything in your budget? Easter Seals Iowa is here to help. Our Used Equipment Referral Service helps you buy or sell gently used medical equipment. This program is great if you need to use the equipment for only a short time, or wish to sell equipment you no longer need. To learn more, call us at 515-309-2394 or call our TeleType number at 515-289-4069.

Medical Equipment Donations PSA30 SECOND SCRIPTFEMALE VOICE OVER

During 2016, Easter Seals Iowa helped more than 3,500 people, many of whom rely on items from our Assistive Technology Center. We supply this program through your donations. We are thankful for you generosity and hope you will help us make 2017 another great year! To donate, call us at 515-309-2394 or call our TeleType number at 515-289-4069.

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Social Media Calendar

JanuaryTheme: Assistive technology for people with brain injuries. Educate people on how the Assistive Technology Center can help people with brain injuries.

Hashtag:No hashtag this month

Posts:January 1: New Year’s Day Facebook Post #1: Happy New Year’s Day everyone! Start the New Year off right with proper equipment to help you get back in shape! We can help you in the new year live a more mobile life. While everyone is making those fitness resolutions, you can too! Check out our Demonstration Center and Lending Library to see what items may help you accomplish your new goals.

Facebook Post #2: A Traumatic Brain Injury (TBI) may cause many different problems that can greatly impair the person’s ability to live independently. There are many causes of traumatic brain injuries, and being informed about these causes can help you better understand and work with those who suffer from TBIs.

Facebook Post #3: Traumatic brain injuries can vary in severity, and each person affected needs unique assistance. Easter Seals Iowa has a wide variety of assistive technology devices available to those in need. If you are in need of AT, consider Easter Seals Iowa.

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Facebook Post #4: Automation in the home can be used to support memory. Automatic stove shut off, such as the I-Guard Stove, can be used to improve safety in the kitchen. This device has a programmable automatic shut off timer for the stove and oven. We offer all kinds of assistive technology to help those suffering from traumatic brain injuries.

Tweet #1: Avoid a brain injury this winter by walking carefully. Falls are the number one cause of them.

Tweet #2: Ice is dangerous and leads to head injuries. If you find yourself with one, call us at 1-866-866-8272 to see what equipment we have that can help.

Tweet #3: Automation equipment is good for those with memories problems. Our lending library had some of these items available.

FebruaryTheme: Equipment LoanExplain how to access Easter Seals Iowa’s Durable Medical Equipment Loan Program and inform about how many people can benefit from the program.

Hashtag:No hashtag this month

Posts: Faebook Post #1: If you do not reside in a licensed care facility, it can be difficult to obtain necessary medical equipment. We loan refurbished medical equipment at a nominal fee to individuals with disabilities or illness. The equipment can be used for as long as needed and returned to Easter Seals Iowa when no longer needed.

Social Media Calendar

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Facebook Post #2: 2.2 million people in the United States depend on a wheelchair for day-to-day tasks and mobility. 6.5 million people use a cane, a walker, or crutches to assist with their mobility. If you are in need of this type of equipment for only a short period of time, we can help!Source: www.nichd.nih.gov

Facebook Post #3: Are you are going on vacation and in need of a wheelchair, walker, cane, or other assistive mobile device? Count on us to help you get what you need to have a great hassle-free trip!

Tweet #1: Happy Valentine’s Day! Check out this article about how to date with a disability: http://bit.ly/2fUfxxn

Tweet #2: Don’t live in a licensed care facility? Call us at 1-866-866-8272 to hear about how we loan refurbished medical equipment

Tweet #3: 2.2 million Americans depend on a wheelchair for day-to-day life. Our Equipment Loan program has wheelchairs if you need one

Tweet #4: Not only do we loan equipment, but we also accept donations. Give us a call at 1-866-866-8272 if you have an item to be picked up.

Tweet #5: Having the proper medical equipment can often mean the difference between simply existing with a disability or functioning independently

Tweet #6: Wheelchairs, shower benches and hospital beds, on my! We have it all in our equipment loan program if you are in need

March Theme: Rural Solutions

Social Media Calendar

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Easter Seals Iowa’s Rural Solutions program provides services for farmers who are disabled to continue doing what they love. Focus on services and success stories.

Hashtag:No hashtag this month

Posts:March 21: National Agriculture DayFacebook Post #1: Even with a whole month dedicated to it, today is National Agriculture Day as well! Thank your fellow farmer for putting food on people’s tables this year.

Facebook Post #2: March is National Agriculture Month. In celebration, we are highlighting our Rural Solutions program. The program offers assistance, including access to technology, to every disabled Iowan living in a town of 2,500 or less. Even with a disability, we want to help you #KeepOnPlowingTo apply for this service, contact Outreach Coordinator Renee Bell at 515-309-1783.

Facebook Post #3: Meet Russell Bosack. He has farmed for over 20 years and didn’t want to give it up when he became disabled, so we found a way to help him #KeepOnPlowing. The Rural Solutions program helped him make his farm wheelchair accessible so he can continue doing what he loves.

Tweet #1: National Agriculture Month AND National Agriculture Day? Sounds like people want to hear about our Rural Solutions program! #KeepOnPlowing

Tweet #2: Do you know a farmer who was recently injured or diagnosed? Our lending library may be just what they need http://bit.ly/2gWeH3V

Social Media Calendar

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Tweet #3: Iowa farmers are important people in our state. If you know one that is injured, tell them about us. We can help them #KeepOnPlowing Post #2: Have you given a farmer a high five recently? If not, you should, because they help put food on your table

Tweet #4: Some injuries don’t last forever, but finding loanable equipment can be a challenge. Check out our programs http://bit.ly/2gJQleK

Tweet #5: Our newly remodeled Demonstration Center is up and running! Call us at 1-866-866-8272 to take a tour and check out the new equipment.

Tweet #6: National Agricultural Month is nearly up, but our programs keep running year long! #KeepOnPlowing www.easterseals.com/ia

April Theme: Autism Acceptance MonthEaster Seals Iowa already has a page dedicated to this topic with a hashtag included. Following through, year-after-year, with the same theme in mind shows dedication to the cause and that the organization truly cares. Highlighting individuals who still have fulfilling lives with Autism will help show inclusion, action, and understanding.

Hashtag:#AdultsWithAutismCAN

Posts:April 2: World Autism DayPost #1: Today is World Autism Day. At Easter Seals Iowa, we believe people with Autism can function just as well as people without Autism. Additionally, this month is Autism Acceptance Month and we are stepping up with #AdultsWithAutismCAN and we ask you to join us. Don’t fall into the stereotype that people with Autism need constant care and can do nothing with their life; they CAN and they WILL with our help. Step up this month and join us in fighting this stereotype.

Post #2: (Person’s name) reached out to us a year ago through our lending library to find an item to help her/him live in a home by themself without help. We helped, because we believe that #AdultsWithAutismCAN do whatever they set their mind to, and we want to do our best to make that dream a reality. Read more about ____ story here

Social Media Calendar

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Post #3: In the U.S., on average 50,000 youth with Autism leave school every year. Those youth with Autism become adults with Autism, and we can help them in their daily life find employment and learn to live on their own. If you know someone with Autism, don’t let them become another number. Step up and help them, lend a hand even, because #AdultsWithAutismCAN live a functioning life on their own.

Post #4: Even though the month is almost over, that doesn’t mean that our cause is as well. We firmly believe that #AdultsWithAutismCAN live the life they wish to live, and we want to help as much as we possibly can. Contact us if you are interested in loanable equipment, viewing our demonstration center, or even just learning more about how we can help you. We dedicated this month on our Facebook to Autism because it is Autism Appreciation Month, and we want you guys to know just how much we do care.

Tweet #1: Today is World Autism Day. We believe people with Autism can function just as well as people without Autism #AdultsWithAutismCAN

Tweet #2: Children with Autism become adults and seniors with Autism. See how we can help them get a jump start on their life easterseals.com/ia

Tweet #3: #AdultsWithAutismCAN do whatever they put their mind too with our help

Tweet #4: #AdultswithAutismCAN become actors. Read Charlie’s story: http://bit.ly/1S9FCUj

Tweet #5: Join our conversation and tell us what #AdultsWithAutismCAN do!

Tweet #6: Diagnosis can come at any stage in life. Read this article to see how #AdultsWithAutismCAN keep living their lives http://n.pr/1VOFzDG

Social Media Calendar

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Social Media Calendar

May Theme: National Military Appreciation MonthMuch of the veteran population is older, retired, and likely to have disabilities or health troubles, so spot lighting the appreciation month for them can help with targeting this public.

Hashtag:#ThanksTroops

Posts:Last Monday in May: Memorial DayPost #1: Honor your veterans today who have fallen by placing flowers on their gravestones. While not a happy day, we can all do our part to keep their memories alive. Thank any veterans you see walking on the street, because we don’t do it often enough #ThanksTroops

Post #2: This month is National Military Appreciation Month. As veterans age and become sick, we can help find technology to combat the new challenges in your life. Reach out to hear more about what we can do for veterans #ThanksTroops

Post #3: Many veterans have faced issues with receiving the veteran medical care they have been promised with. We can also help if you reach out to us to try out some assistive technology equipment that you are interested in #ThanksTroops

Tweet #1: If you or anyone you know would benefit from our Military & Veteran Services, learn more about us at http://www.easterseals.com/ia/our-programs/military-veteran-services/ #ThanksTroops

Tweet #2: If u are a disabled veteran associated with a career in agriculture, we can help thru our Rural Solutions program. easterseals.com/ia/our-programs/rural-solutions/

Tweet #3: We will participate in the National Veteran Caregiver Training Program to support caregivers of veterans. #GiveBack #ThanksTroops

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Social Media Calendar

Tweet #4: Our disabled veterans and their families deserve support from all of us. Make sure to thank a veteran today. #ThanksTroops

Tweet #5: We believe that it is our duty to help those who have helped us. We encourage all to reach out to disabled veterans this month #ThanksTroops

June Theme: Camp SunnysideInform publics about Camp Sunnyside and focus on specific activities that occur in camp for each post, with a picture of participants. Perhaps a post could be a quote from a camper.

Hashtag:#CampSunnyside

Posts: Facebook Post #1: #CampSunnyside offer 80+ acres of fun from horseback riding and rock climbing to swimming and nature trails. Our summer week-long and day camps are available for clients ages five and older.

Facebook Post #2: Jacob travels more than three hours each year to get to #CampSunnyside in Des Moines. Jacob loves swimming, making cinnamon rolls on a stick, and sleeping in a teepee at camp. He also really enjoys the dances and befriending the camp counselors!

Facebook Post #3: Resident Camp is for adults ages 18 & up and youth ages 4-17. Clients will spend their days having fun swimming, horseback riding, doing arts and crafts and much, much more! At night, clients will reside in our air conditioned cabins or spend the evening camping out under the stars.

Facebook Post #4: Morgan has found a sense of belonging and understanding since attending #CampSunnyside. Her mother said, “When I picked her up after that first respite weekend, I found a girl who had not shown that beautiful smile in years. She had nothing but amazing things to say!”

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Social Media Calendar

Tweet #1: Join us for a summer of adventures at #CampSunnyside this year!

Tweet #2: Come to #CampSunnyside and experience canoeing, an animal farm, horseback riding, archery, nature trails, and an indoor pool!

Tweet #3: This year #CampSunnyside campers can sleep in new, air-conditioned lodges--or head outside for a night under the stars!

Tweet #4: We always have a blast at #CampSunnyside, and we hope to see you there this summer!

Tweet #5: Check out our Supported Day Camp! It provides all the fun of daily camp activities while providing parents and caregivers a break

July Theme: Demonstration CenterThis is a month solely focused on the Demonstration Center and highlighting the components of this program that people may not know about. Highlight an individual or two who have successfully used the program. Can also mention the new re-design that incorporates photos.

Hashtag:No hashtag this month

Posts: Facebook Post #1: Have you heard of Easter Seals Iowa’s Demonstration Center? They showcase different types of assistive technology and how they can improve life for people with disabilities. They demonstrate everything from chair lifts to weighted cooking utensils. Call 515-309-2395 or 515-289-4069 (TTY) to set up an appointment!

Facebook Post #2: If you can’t make it in person, our Demonstration Center posts videos on the Easter Seals Iowa YouTube channel. Learn about new assistive technology from the comfort of your home. https://www.youtube.com/watch?v=1ra3tURwWcA

Facebook Post #3: We recently renovated the Demonstration Center. We have all new facilities and, as always, the latest technology to demonstrate for you. Call us at 1-866-866-8272 to schedule a visit. (Use photos when they become available)

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Social Media Calendar

Tweet #1: The Demonstration Center showcases assistive technology & equipment you can use to make your home more accessible & help w/ daily activities

Tweet #2: The Demonstration Center lets you test devices like kitchen/bathroom features, writing aids, weighted utensils & adapted plates for eating

Tweet #3: Test out writing aids and bike monitors through the Demonstration Center!

Tweet #5: The Demonstration Center lets you test out weighted utensils for eating. Try it out and make sure you like it before you buy it!

August Theme: Back to SchoolAugust ushers in school for most children in the U.S., so this month is centered around preparing children with disability for the new school year. This includes posts targeting teachers who can use the lending library for items in their classroom and parents who would like to try out items for their children. All four of the assistive technology programs can be mentioned with this theme.

Hashtag:#BackToSchool

Posts: Facebook Post #1: Our Lending Library is not only available to people with a disability, but teachers as well who have a student in class with a disability. By using our lending library, you can help fit a student with a potential life changing item that can help them with their schoolwork. Keeping kids in school is a priority, and we want to do anything possible to help. Reach out to us today if you are an educator who is interested in learning more. #BacktoSchool

Facebook Post #2: It’s that time of the year again; #BacktoSchool season! Prepare your child by outfitting your home and your child’s classroom in assistive technology that is needed to help them live the life they should be living. We might have just the item you need.

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Social Media Calendar

Facebook Post #3: School is fast approaching. Are you ready for the new school year to begin? We can help you out with any assistive technology needs you may have to start the school year off right.

Facebook Post #4: Calling all teachers! Do you have a student with a disability in your classroom that could benefit from a medical item? We can help you by loaning out items to teachers for students to try new ways of learning to function in the classroom. Items available include tablets, different types of writing utensils, chairs specially designed for students with ADHD, and many more. Reach out to see if you could try one of our items in your classroom before it is time to go #BacktoSchool or check us out online at easterseals.com/ia

Tweet #1: School is quickly approaching. Make sure your child has the assistive technology they need for a great school year! #BacktoSchool

Tweet #2: Do you need assistive technology in your classroom? Check out our lending library to find devices you need #BacktoSchool

Tweet #3: Trying to find the right assistive technology for the school year? Use our Equipment Loan Program to find the right device for your child

Tweet #4: You can access our Demonstration Center to learn how to use devices in your classroom this school year! #BacktoSchool

Tweet #5: The Used Equipment Referral Service can help you find affordable assistive technology to start the school year off right! #BacktoSchool

September Theme: Lending LibraryFocus on important aspects of the Lending Library--what it is, how to access it, who it is available to.

Hashtag:#LendAHand

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Social Media CalendarSocial Media Calendar

Posts: Facebook Post #1: Have you seen an assistive technology equipment item you think might help you but don’t want to buy it to try it out? This is where our Lending Library can #LendAHand. With over 1,000 items to choose from, you can easily find something within our program to help you go about your daily life. Check out our database at easterseals.com/ia

Facebook Post #2: Give us a call today at 515-289-1933 to learn more about what items we have that may #LendAHand in helping you get around. Our Lending Library is free to all Iowans and five items may be checked out at a time for up to 30 days.

Facebook Post #3: Do you have a disability that hinders your daily life? Is there an item that may help you perform that same task that is now difficult? Our Lending Library may have that very item in stock.

Tweet #1: Our lending library lets you try out new assistive technology before you buy it! Everyone is eligible. That’s how the ATC can #LendAHand.

Tweet #2: Call 515-289-1933 to chat about items that could #LendAHand to your mobility. The lending library is free to all!

Tweet #3: At the Lending Library, you can check out five items for up to 30 days. The best way to test out new equipment!

Tweet #4: The Lending Library has hundreds of items that can #LendAHand. From home care to educational material, we have it all. http://bit.ly/2gMwzRY

Tweet #5: Our recreational equipment can #LendAHand to your health goals. Check them out! http://bit.ly/2gMwzRY

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Social Media CalendarSocial Media Calendar

October Theme: What is assistive technology?Describe AT, what it is and how it can help you or a loved one.

Hashtag:#HowCanWeAssist

Posts: Facebook Post #1: It may seem clear, but one of our most common questions is “what is assistive technology?” This month, we aim to clear up any misconceptions people might have about assistive technology and its uses. All you have to ask is #HowCanWeAssist

Facebook Post #2: The Americans with Disabilities Act defines assistive technology as “any device that supports an individual with a disability in independently performing a specific task.” This can be a device, approach, or adaptation to the performance of the task. Any device or strategy that helps at home, school, or in the community can be considered assistive technology.If you are wondering #HowWeCanAssist, then check out this graphic by All Access Libraries.

Facebook Post #3: Basic eyeglasses aren’t considered assistive technology, but for people with more advanced vision impairments, there are many options. Our Assistive Technology Center is here to help you or your loved one gain access to all of them.

Tweet #1: What is assistive technology? This month, we’re clearing up any misconceptions you may have. Just ask #HowCanWeAssist

Tweet #2: Assistive technology supports someone with a disability in doing a task. It includes wheelchairs and shower chairs. http://bit.ly/2g6GrlQ

Tweet #3: If you’re wondering #HowWeCanAssist, then check out this graphic from All Access Libraries.

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Tweet #4: Assistive technology helps people with vision impairments as well

November Theme: Support for family and friends of AT usersFocus on services available to family and friends of people who use Assistive Technology.

Hashtag:#SilentHeroes

Posts:(Fourth Thursday in November): ThanksgivingFacebook Post #1: Happy Thanksgiving! Try not to fill up on too much food today, but take the time to spend as much time as you can with loved ones. And maybe watch some football as well.

Facebook Post #2: Being a caregiver means choosing the right kind of care for a family member who needs help due to injury, illness or age. This month we are focusing on those loved ones who have set aside their own needs to help others. Join us in using #SilentHeroes to give a shout out to those silent helpers in your life and then click this link to see how #EasterSealsIowa can help you help your loved one: http://tinyurl.com/z7zk2j7

Facebook Post #3: With Thanksgiving around the corner, we would like to say Thank You to all those #SilentHeroes who care for a loved one! Your work is important and appreciated every day.

Facebook Post #4: In the United States, 43.5 million Americans are caregivers. There can be many challenges to being a caregiver. Knowing the facts about caregiving can help you make an informed decision about what to do if you need outside help. If you want to be one of the many #SilentHeroes, then check out this infographic to see if you fit in.

Social Media Calendar

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Facebook Post #5: Caregiving in the United States is growing, which means more and more people will need resources to care for a loved one. We provide resources to help you balance all your caregiving responsibilities. If you are one of the many #SilentHeroes in our Iowa community, then reach out to us to see how we can help you give some more.

Tweet #1: This month, we’re thanking the #SilentHeroes who set aside their time to be a caregiver. See how the Assistive Technology Center can help: http://bit.ly/2gJQleK

Tweet #2: 43.5 million Americans are caregivers.

Tweet #3: The total value of unpaid caregivers exceeds the value of other spending on healthcare for the elderly. Thank one of the #SilentHeroes today.

December Theme: Donations NeededThe holiday season is upon us. Focus on the spirit of giving and how Easter Seals always needs donations

Hashtag:#TisTheSeason

Social Media Calendar

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Social Media Calendar

Posts:Middle of December: Snow!Facebook Post #1: The snow is falling and that means Hot Chocolate! #TisTheSeason(Picture of snow covered Easter Seals Iowa campus)

Facebook Post #2: Happy holidays from everyone at Easter Seals Iowa! Friendly reminder that our Assistive Technology Center is always in need of donations. If you have unused assistive technology, please consider donating it so we can continue the spirit of giving. #TisTheSeason of giving! Call 515-309-2395 or 515-289-4069 (TTY) to set up a donation.

Facebook Post #3: The holidays are growing closer. #TisTheSeason to consider getting your child something that will aid in their development. You’ll be glad you did!http://www.smartappsforkids.com/2014/11/from-smart-apps-for-special-needs-gift-giving-suggestions-from-ots-and-slps.html

Facebook Post #4: Last year, we brought in XX donations. We want to increase that for this year! Help us reach our goal. Every donation helps provide affordable assistive technology to those who need it most.

Tweet #1: The snow is falling and that means Hot Chocolate! #TisTheSeason(Use picture of the snow-covered Easter Seals Iowa campus

Tweet #2: Happy holidays from Easter Seals Iowa! Please consider remembering us in your gift giving this year. We always need used durable medical equipment. #TisTheSeason of giving.

Tweet #3: As the holidays grow closer, #TisTheSeason to consider gifts that will aid in your child’s development. Here are some great ideas! http://bit.ly/2g2fb80

Tweet #4: Help us make our holidays a success! We’re having a donation drive at Camp Sunnyside. Come over and help out someone in need.

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Brochure

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Sources

SourcesSocial Media Calendar Photos:http://www.brainline.org/content/2012/08/leading-causes-of-traumatic-brain-injury.html

https://www.caregiver.org/traumatic-brain-injuryeasterseals.com/ia

www.kdsmartchair.com

http://kids.britannica.com/comptons/art-165795/An-Iowa-farmer-checks-young-corn-plants-for-damage-and

http://www.autismcenterofpittsburgh.com/autism-center-pittsburgh-conducts-adult-autism-evaluations/

https://www.autismspeaks.org/blog/2015/04/21/report-1-3-young-adults-disconnected-work-and-school

http://www.easterseals.com/ia/explore-resources/living-with-autism/

http://foresthillrestaurant.com/happy-memorial-day/

www.easterseals.com/ia

http://www.americanbar.org/publications/gp_solo/2014/march_april/veterans_disability_employment.html

https://www.understood.org/en/school-learning/assistive-technology

https://www.hdesd.org/services/assistive-technology/

http://allaccessri.org

http://www.afb.org/info/living-with-vision-loss/using-technology/12

http://tabanderika.blogspot.com/2016/11/happy-thanksgiving.html

http://blog.aarp.org/2012/12/12/infographic-caregiving-in-america/

http://thecaregiverspace.org/infographic-caregivers-in-the-usa/

http://www.bernardwolfe.com

Brochure Photos:www.easterseals.com/ia

https://www.gpaea.org/en/services/assistive_technology/http://articles.extension.org/pages/68593/what-military-caregivers-need-to-know-about-assistive-technologies

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