presentatie carl esposti kjo9- crowdsourcing
TRANSCRIPT
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The Seven Habits for Highly Successful Crowdsourcing
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…..plus a little additional context!
The Seven Habits for Highly Successful Crowdsourcing
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1714
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1890’s
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1936
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1955
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Connectivity
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Networking
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Production
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Crowdsourcing
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• Crowdsourcing requires online participants to create something – not every instance of an online community is crowdsourcing
• It requires the internet so that calls can be made to a large number of highly distributed individuals
• The output must be either directed by a sponsor (e.g., Enterprise buyer) or they can be self organized (e.g., open source projects)
• Online communities are tapped for specific purposes requiring their wisdom, knowledge, their talent or their time (or a combination thereof).
• The output of crowdsourcing is expertise-based or process-based
• Outsourcing and crowdsourcing differ in philosophy and models of worker participation: – With outsourcing there is restricted participation and a philosophy of end-to-end responsibility
– With crowdsourcing there is open participation and a philosophy of disaggregation
The Characteristics of Crowdsourcing
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Crowdsourcing is an online, distributed
problem solving and production
model.
[Brabham 2010: dbrabham.wordpress.com/crowdsourcing/]
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Number of local monthly Google searches for the keyword Crowdsourcing (average January-June 2011)
27,100
1,900
6,600
5,400
2,900 3,600
2,900
1,600
3,600
2,900
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Crowdsourcing Models
[Brabham 2010: dbrabham.wordpress.com/crowdsourcing/]
Broadcast Search
Managed Knowledge DiscoveryDistributed Human Intelligence Tasking
Peer Vetted Creative Production
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English – French – Spanish – Italian – Portuguese – German – Dutch – Indonesian
Applications of Crowdsourcing
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Crowdfunding
Financial contributions from online investors, sponsors or donors to fund for-profit or non-profit initiatives or enterprises.
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Collective Creativity
Tapping of creative talent pools to design and develop original art, media or content.
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Collective Knowledge
Development of knowledge assets or information resources from a distributed pool of contributors.
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Community Building
Development of communities through active engagement of individuals who share common passions, beliefs or interests.
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Civic Engagement
Collective actions that address issues of public concern.
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Cloud Labor
Leveraging of a distributed virtual labor pool, available on-demand to fulfill a range of tasks from simple to complex.
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Open Innovation
Use of sources outside of the entity or group to generate, develop and implement ideas.
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Tools
Applications, platforms and tools that support collaboration, communication and sharing among distributed groups of people.
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Clearly define Scope
Measure a few metricswell
Know your crowd
Motivation and Reward
Design around quality
(Continued) Engagement
Nurture /Engage the community
Requires new leadership systems
The Seven Habits for Highly Successful Crowdsourcing
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Enterprise CrowdsourcingCrowd Powered Business®
Open Innovation
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Enterprise CrowdsourcingCrowd Powered Business®
Community Building
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Enterprise CrowdsourcingCrowd Powered Business®
Cloud Labor
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Banking and Financial Services
Retail financial servicesDeposit productsLending productsCredit cardsCommercial banking
Banking Capital marketsAsset ManagementCustody and Fund Management Investment Banking
InsuranceLife and Pension Property and CasualtyHealth insurance
Finance & Accounting
Customer Interaction
Human Resources
Knowledge Services
Procurement
Enterprise Crowdsourcing
Process-based Expertise-based
Hor
izont
alVe
rtica
l
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Banking and Financial Services
Retail financial servicesDeposit productsLending productsCredit cardsCommercial banking
Banking Capital marketsAsset ManagementCustody and Fund Management Investment Banking
InsuranceLife and Pension Property and CasualtyHealth insurance
Finance & Accounting
Customer Interaction
Human Resources
Knowledge Services
Procurement
Enterprise CrowdsourcingH
orizo
ntal
Verti
cal
Process-based Expertise-based
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Enterprise Crowdsourcing
SMB
Global 500
Crow
dsou
rcin
g
Out
sour
cing
• Data Management• Data Verification• Data Entry & Collection• Data De-duplication• Algorithm Training
• Content & Media• Moderate Photos & Content• Content Creation & Editing• Transcription
• Categorization• Classification• Tagging• Sentiment Analysis
• Business Services• Search Relevancy • Product Usability Testing • Research
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Enterprise Crowdsourcing
• Data Management• Data Verification• Data Entry & Collection• Data De-duplication• Algorithm Training
• Content & Media• Moderate Photos & Content• Content Creation & Editing• Transcription
• Categorization• Classification• Tagging• Sentiment Analysis
• Business Services• Search Relevancy • Product Usability Testing • Research
SMB
Global 500
Crow
dsou
rcin
g
Out
sour
cing