presentatie toothguard
DESCRIPTION
This is a presentation that I made to pitch our Toothguard. This was a product we designed for PhillipsTRANSCRIPT
![Page 1: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/1.jpg)
![Page 2: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/2.jpg)
Target group Why did we choose this group?
• Research
• 55 up to 65 years old
• Motivation
• Keypoints in behavior
![Page 3: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/3.jpg)
Human insights Special things that came out
• Online searching for answers 84% (Source : Nederlandse Patiënten Consumenten Federatie)
• Open for new technology
• Focused on their health (especially teeth)
• People remember just 50% of what doctors tell them (Source : SeniorenNet.be)
![Page 4: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/4.jpg)
Statistics The facts don’t lie
(Source : SeniorenNet.be)
![Page 5: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/5.jpg)
Statistics The facts don’t lie
(Source : SeniorenNet.be)
![Page 6: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/6.jpg)
Value propositions What will we
promise?
• Product : Take care of your teeth safe and easy at home
• Value proposition : More control over your health
![Page 7: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/7.jpg)
Our concept What did we make?
And our concept is ….
![Page 8: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/8.jpg)
Everything under control!
![Page 9: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/9.jpg)
Everything under control!
• What is it?
• Smart- Reacts on user- Notification for scanning
![Page 10: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/10.jpg)
Everything under control!
• Technologies
![Page 11: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/11.jpg)
Animation of the sonicare toothguard
![Page 12: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/12.jpg)
Marketing How to put it on the market?
• contact the potential customers
• Where and how?- Dentist- Insurance- Shops
![Page 13: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/13.jpg)
Philips Value of this product for theme
• Connection with Philips
• Advantages
• Designed for its user- interface
![Page 14: Presentatie Toothguard](https://reader035.vdocument.in/reader035/viewer/2022062418/555a33dad8b42a83368b4685/html5/thumbnails/14.jpg)
The end
Thank you for your attention