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Atlanta Atlanta :::: New York New York :::: San Diego San Diego

P2P MEDIA SUMMIT NYFebruary 6th 2007

If you understand what's going on,

you’re not paying attention

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Personal Background

• Gregg Freishtat – CEO INTENT MediaWorks– 15 Years working with disruptive IP based

technologies– Distributed Networks and Disparate Systems

• Telco convergence in early 90’s (Telet)– Very Similar pattern or evolution of new infrastructure

– 10:1 price change; download clients; lawsuits; legislation . .

• Personal Finance and Syndication late 90’s (VerticalOne)– IP can connect disparate systems easily – content

syndication

• Real time Data Mining and Consumer behavior (Proficient)– Rubber meets the road at consumer behavior (Store vs. P2P)

• Publish Once Distribute Everywhere (Intent)

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This Genie is not going This Genie is not going back in the Bottleback in the Bottle

P2P usage outstrips every other Internet communication protocol and P2P usage outstrips every other Internet communication protocol and channelchannel

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If you understand what's going on, you’re not paying attention . . . .

– Places/Channels• P2P (Limewire, Morpheus), Social Sites (UTube, MySpace), Online Stores

(iTunes), Subscription Sites (Emusic), Artist Labels, Aggregator Sites, Wireless, IPTV…..

– BTW - these are all interconnected in unpredictable and non-linear ways

– Technologies• P2P’s multiple protocols, clients, search schema; DRM; Watermarking;

Steaming audio & video formats; Wireless/Mobile; Disparate devices and file formats; and, New entrants - Vista, Adobe/Flash, Google, IPTV,? etc

– BTW - No one standard will emerge in the short term . . .

– Business Models• Physical Media (Amazon); Pay Per Track (iTunes); bundles; Pay Per Stream;

Limited Licenses (DRM); Subscription Models; Ad Based & Hybrid models – BTW - each model must vary to be effective in each channel and with each

technology

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But Wait – It gets worse . . . .

• Consumer behavior and expectations– Expect free, compelling UI, ability to participate,

opine and share freely– Diverse audiences require diverse experiances

• Media Owners – Must be in multiple channels with multiple

technologies and often multiple business models.– Each file may have a Unique Path to Profits

• INTENT MediaWorks solves many of these issues for Legal Owners of Content

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What We DoWhat We Do• We empower Legal Owners of content to publish

and monetize their assets in P2P and other non-linear channels– Publish once, Distribute Everywhere

• Every file has a Unique Path to Profits– Flexible business models that can be changed after

files have been published (pay per download, ad based, ecommerce, etc)

• Bring Content to where the consumers are consuming

• We represent over 2,000,000 files

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Digital distribution platform for Rich Media promotion, ad-serving & sales, content discovery

What We DoWhat We Do

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SampleSample CUECUE

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Pass-a-long DistributionPass-a-long Distribution“Rule of 65” – 65% of content consumed is a

result of a trusted recommender

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Where is P2P going?

• Distributed Computing is here to stay – P2P players may change around but efficient technologies always prevail long term

• Eventually P2P, Social Nets, and Web become seamless– Remember “Internet in a Box” – probably not . . .

• P2P Streaming and Video is next hot technology• Who are the winners and losers?

– The Media Industry – finding/creating content and effective distribution remain the cornerstones

• Those who understand the new paradigm of distribution win

- Consumers are willing and able to pay for compelling content and will – just differently. This is not about Pirates!

- Telecommunications business still makes money at 2 cents a minute

• The Technologies and Business Models will mature and settle down in 12-24 months.

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Q & A

Gregg Freishtat

gregg@intentmediaworks.net

(770) 331 6156

www.intentmediaworks.net

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Where is P2P going ?

Development Stage Period Primary use

P2P – Closed 1.0 1969 - 1999 Military, Science, University

P2P – Open 2.0 2000 - 2005 Piracy to Profits

Napster, Kazaa, E-Donkey, Limewire

P2P – Closed/Open 3.0 2005 - 2008 Commercial Networks

Vista, Limelight, Brightcove

P2P - Open 4.0 2008+ Public CDN

Open technologies and platforms such as Joost.com

• INTENT enables content owners to publish and monetize their assets at all stages and evolution of P2P.