presentation e waste

8/9/2019 Presentation e Waste

1/16

Is Facebook an effective

promoter of e-waste?

Im a g e fro m B e n ste inIm a g e fro m B du nn ette
http://www.flickr.com/photos/88526923@N00/2114874155/http://www.flickr.com/photos/bdunnette/1460489330/http://www.flickr.com/photos/bdunnette/1460489330/http://www.flickr.com/photos/bdunnette/1460489330/http://www.flickr.com/photos/88526923@N00/2114874155/http://www.flickr.com/photos/88526923@N00/2114874155/


2/16

PRIMARY SOURCES!

E-mail

Contacted Jeffrey Harding, creator ofRecycle San Diego - E-waste Recycling

and enquired about the effectiveness ofthe page, the message you are wishing todeliver, and the target audience you areseeking to reach?

Reply I spent a total of $95.53 on theadvertising [The] Facebook Pagereminded him of what we do and hetalked to someone about us to send usbusiness Id say that the page was

worth it Id say the impressions are freeand worth uttin our name out there
http://www.facebook.com/?ref=homehttp://www.facebook.com/?ref=home


3/16

More E-mail!

Contacted Ronald Phillips, moderatorof the E-Waste RecyclingFacebookpage asking the same questions as

previously stated

Reply As far as Facebook goes itsmore or less just for fun and to let

our friends know whats going withmy business

Image by dampeebe
http://www.facebook.com/home.php?http://www.flickr.com/photos/dampee/2157246123/http://www.flickr.com/photos/dampee/2157246123/http://www.facebook.com/home.php?


4/16

Useful?YES!

Allowed me to have direct contactwith the moderators of theFacebook page.

Allowed me to gain an insight intothe varying levels of involvement ofdifferent communities on e-waste

Continued contact could develop intoan interview format

Image

by

joeltel

ling
http://www.flickr.com/photos/joeltelling/292642699/http://www.flickr.com/photos/joeltelling/292642699/http://www.flickr.com/photos/joeltelling/292642699/http://www.flickr.com/photos/joeltelling/292642699/http://www.flickr.com/photos/joeltelling/292642699/http://www.flickr.com/photos/joeltelling/292642699/http://www.flickr.com/photos/joeltelling/292642699/http://www.flickr.com/photos/joeltelling/292642699/http://www.flickr.com/photos/joeltelling/292642699/http://www.flickr.com/photos/joeltelling/292642699/http://www.flickr.com/photos/joeltelling/292642699/http://www.flickr.com/photos/joeltelling/292642699/


5/16

Further uses...

The actual Facebook pages of these sourceswere also key primary sources

http://www.facebook.com/home.php?#!/pages/San-Diego-CA/Recycle-San-Diego-E-waste-Recycling/307276112624?ref=ts

http://www.facebook.com/home.php?#!/pages/Arvada-CO/E-Waste-Recycling/277277493797

Why?

Fans are a social determinant ofeffectiveness. The larger the fan base, thegreater the span of audience being

reached! However...

This doesnt necessarily mean thepromotion of e-waste is effective
http://www.facebook.com/home.php?http://www.facebook.com/home.php?http://www.facebook.com/home.php?http://www.facebook.com/home.php?http://www.facebook.com/home.php?http://www.facebook.com/home.php?


6/16

But how can this data besupported?

Through quantitativestatistics!

i.e. Reports! (see opposite)

- This report signifies the

behavioural attitudes ofindividuals in regards to

social networking Identifies trends in social

networking which can becorrelated with the

potential of Facebook as-

A quantitative and q

q Half of all current adult

social networkers say thatthey access their profilesat least every other day

most popular site foradults is Facebook (62%

of those who have a

social networkingprofile.
http://news.bbc.co.uk/2/shared/bsp/hi/pdfs/02_04_08_ofcom.pdfhttp://news.bbc.co.uk/2/shared/bsp/hi/pdfs/02_04_08_ofcom.pdf


7/16

More supportive primarysources!

The Pc Graveyard is another primarysource that can undertake aninterview format through wall-to-wall

viewing of posts. Determines effectiveness of promoting

e-waste through frequencies of postsand quality of information within posts

Graphs can be comprised as a visualrepresentation of quantitative data.

Can be used to benefit content analyseson e-watse!
http://www.facebook.com/pages/Electronics-TakeBack-Coalition/37870730630?ref=tshttp://www.facebook.com/pages/Electronics-TakeBack-Coalition/37870730630?ref=ts


8/16

But whataboutsecondary

sources?The followingadvertisement for aFacebook page can beused as a secondary

source in examining theeffectiveness ofFacebook, once againthrough fans andcomments on thepicture. Can also be

used as supportingevidence.

Im ag e cou rtesy of

E le ctro n ics Take B a ck C o a litio n

F a c e b o o k p a g e
http://www.facebook.com/pages/Electronics-TakeBack-Coalition/37870730630?ref=tshttp://www.facebook.com/pages/Electronics-TakeBack-Coalition/37870730630?ref=tshttp://www.facebook.com/pages/Electronics-TakeBack-Coalition/37870730630?ref=ts


9/16

Articles are also usefulsecondary sources...

Facebooksprofiting from your lifecan be used as backgroundinformation to be included in aliterature review on the process of

advertising through Facebook
http://www.dailytelegraph.com.au/news/facebooks-profitting-from-your-life/story-e6freuy9-1225777012242http://www.dailytelegraph.com.au/news/facebooks-profitting-from-your-life/story-e6freuy9-1225777012242http://www.dailytelegraph.com.au/news/facebooks-profitting-from-your-life/story-e6freuy9-1225777012242http://www.dailytelegraph.com.au/news/facebooks-profitting-from-your-life/story-e6freuy9-1225777012242


10/16

And lastly, what about

tertiary sources?


11/16

Reports can also be used asa tertiary source!

Teenagers perceptions of advertising in th

Whilst not directly associated with e-

waste, this report denotes theeffectiveness of advertising onlinethrough Facebook.

Determines effectiveness of socialnetworking promotion using previousacademic findings

Provides ground research for research

question!
http://eprints.qut.edu.au/26966/2/Louise_Kelly_Thesis.pdfhttp://eprints.qut.edu.au/26966/2/Louise_Kelly_Thesis.pdf


12/16

Should you jump into social netw

Comments on this blog can be usedas a tertiary source to link withprevious findings on the success of

social networking. - i.e. Facebook as a promotional

device for e-waste.

+ =AWARENESS?

Image by Igi sTV NetworkImage by bdunnette
http://www.redflymarketing.com/blog/should-you-jump-into-social-networks-to-promote-your-business/http://www.flickr.com/photos/igistv/4499087674/http://www.flickr.com/photos/igistv/4499087674/http://www.flickr.com/photos/igistv/4499087674/http://www.flickr.com/photos/igistv/4499087674/http://www.flickr.com/photos/bdunnette/2072709902/http://www.flickr.com/photos/bdunnette/2072709902/http://www.flickr.com/photos/igistv/4499087674/http://www.flickr.com/photos/igistv/4499087674/http://www.redflymarketing.com/blog/should-you-jump-into-social-networks-to-promote-your-business/


13/16

HOWEVER...Do these sources

support or disproveFacebook as an

effective promoter of-e waste?


14/16

Put simply, no.

Im ag e b y o ld m a iso n

-

..
http://www.flickr.com/photos/httpoldmaisonblogspotcom/221227903/http://www.flickr.com/photos/httpoldmaisonblogspotcom/221227903/


15/16

WHY?

- HEAPS of information on e-waste andFacebook as a promotion device

- However few sources availabledetermining its effectiveness inregards to e-waste

- How to achieve optimal results?

- Independent research (surveys,personal interviews) would be

essential for optimal results of this

research question!


16/16

What can this informationbring to a group project?

The above information can be furtherresearched and refined into a studyon the usage of Facebook and other

social networking outlets increating awareness of e-waste.

How do e-waste companies use the

content on these sites to reach awider audience?

AND does it work?

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