presents - arroyo seco

Arroyo Seco Foundation

PRESENTS

SPONSORSHIP PACKAGE

What is Arroyo Seco Via?

ARROYO SECO VIA Saturday, September 28, 2013

Hahamongna Watershed Park — Los Angeles State Historic Park

Please Respond by September 1, 2013 to ensure that your sponsorship is fully recognized in promotional materials.

Arroyo Seco Foundation, 570 W. Avenue 26 #450, Los Angeles, CA 90065 | (323) 405-7326 | [email protected]

Arroyo Seco Via is an exciting community happen-

ing hosted by the Arroyo Seco Foundation and

our sponsors. It will feature a bike ride between

Hahamongna Watershed Park in Pasadena and

Los Angeles State Historic Park (The Cornfield) in

downtown Los Angeles. Each of these two parks

will have a distinct program. Hahamongna will

feature a commemorative ceremony of the park’s

20th anniversary and regional water pioneers, as

well as exhibits showcasing the area’s unique eco-

logical value. The Cornfield will host a rally in sup-

port of Los Angeles River restoration and activities

related to Southern California Cyclocross.

Our Goal

The goal of Arroyo Seco Via is to promote a dedi-

cated bikeway between downtown Los Angeles

and the San Gabriel Valley for commuters and

recreational users. Funds raised from the festive

activities will be used for a technical feasibility

study that will define a route and determine cost

estimates for the bikeway. The study will be con-

ducted by professional engineer Peter Jacobsen,

an internationally prominent expert on bicycle

safety and the author of Century of Bikes, Pasa-

dena’s bike plan developed in 2000.

Why Arroyo Seco Via?

While there will not be street closures, Arroyo

Seco Via is very much in the spirit of CicLAvia,

where hundreds of thousands of Southern Californi-

ans have been able to ride, walk, and enjoy the

streets of Los Angeles. However, Arroyo Seco Via has

a more definite focus: promotion of the development

of a dedicated bikeway along the Arroyo Seco that will

provide recreational benefits and serve as a transpor-

tation alternative to clogged freeways.

A Transportation Alternative for Tomorrow

Arroyo Seco Via is part of a grassroots campaign for

transportation alternatives and sustainable manage-

ment of the Arroyo Seco watershed, a major tributary

of the Los Angeles River. Trails for bicyclists, pedestri-

ans, equestrians, and wildlife are an essential element

of this campaign, linking the communities and cultural

landmarks of Southern California’s most celebrated

canyon. By supporting Arroyo Seco Via, you help us

take a big step closer to a continuous system of parks

and trails linking the San Gabriel and Santa Monica

Mountains.

From top to bottom, the Arroyo Seco is home to an

amazing array of historic and cultural features. Riders

will pass by the San Gabriel Mountains, Jet Propulsion

Laboratory, the Rose Bowl, the Colorado Street

Bridge, the South Pasadena Nature Park, the Audubon

Center at Debs Park, Sycamore Grove Park, the Lum-

mis Home, Heritage Square, and the Arroyo Seco’s

confluence with the Los Angeles River.

$100 Community Sponsor • 2 tickets to Arroyo Seco Via • 2 Arroyo Seco Via T-shirts • Listing in event program

$250 Friend of Arroyo Seco Via • 4 tickets to Arroyo Seco Via • Logo on Arroyo Seco Via T-shirt • Business-card-sized advertisement in event program • Exhibit space at site venue (1 table, 2 chairs)

$500 Supporting Sponsor • 8 tickets to Arroyo Seco Via • Logo on Arroyo Seco Via T-shirt • Quarter-page advertisement in event program • Exhibit space at site venue (8’x10’ canopy, table, 2 chairs) • 2 tickets to VIP reception • Briefing by Peter Jacobsen on Arroyo Seco Via Feasibility Study

$ 1 , 0 0 0 B u s i n e s s S p o n s o r • 20 tickets to Arroyo Seco Via • Logo on Arroyo Seco Via T-shirt • Half-page advertisement in event program • Exhibit space at site venue (8’x20’ canopy, 2 tables, 4 chairs) • 2’x6’ banner at each site • 4 tickets to VIP reception • 2 tickets to Arroyo Seco restoration projects tour • Briefing by Peter Jacobsen on Arroyo Seco Via Feasibility Study

$2,500 Participating Sponsor • 20 tickets to Arroyo Seco Via • Logo on Arroyo Seco Via T-shirt • Full-page advertisement in event program • Exhibit space at site venue (8’x20’ canopy, 2 tables, 4 chairs) • Two 2’x6’ banners at each site • 8 tickets to VIP reception • 4 tickets to Arroyo Seco restoration projects tour • Briefing by Peter Jacobsen on Arroyo Seco Via Feasibility Study

$5,000 Study Sponsor • 20 tickets to Arroyo Seco Via • Logo on Arroyo Seco Via T-shirt • Full-page advertisement in event program • Exhibit space at site venue (8’x20’ canopy, 2 tables, 4 chairs) • Two 2’x8’ banners at each site • 10 tickets to VIP reception • 6 tickets to Arroyo Seco restoration projects tour • Briefing by Peter Jacobsen on Arroyo Seco Via Feasibility Study

$10,000 Title Sponsor • “(Sponsor Name) presents Arroyo Seco Via” on promotional material • Brief Opening Remarks at venue of choice • Logo on Arroyo Seco Via T-shirt • Extended exhibit space at site venue of choice (Hahamongna or LA State Historic Park) • Host VIP Reception with tickets as requested • 8 tickets to Arroyo Seco restoration projects tour • Briefing by Peter Jacobsen on Arroyo Seco Via Feasibility Study

S p o n s o r s h i p L e v e l s & B e n e f i t s





Arroyo Seco Via is a terrific way to support a visionary community program that will link the neighborhoods

of the Arroyo Seco. Sponsors will receive recognition for their support in event promotions, such as fliers,

posters, and T-shirts, and media announcements and coverage. The Arroyo Seco Foundation is a 501(c)(3)

nonprofit organization. Your sponsorship or donation is tax-deductible to the extent permitted by law.

Arroyo Seco Via is an exciting event and a dynamic vision for the future that you will be proud to be part of.

Contact Name: _______________________________________________________

Organization: _______________________________________________________

Address: _______________________________________________________

_______________________________________________________

_______________________________________________________

Contact Phone: _______________________________________________________

Email: _______________________________________________________

Sponsorship Level:

___ Community ___ Friend of Arroyo Seco Via ___ Supporting

___ Business ___ Participating ___ Study

___ Title

I would like to make a donation for the feasibility study in the amount of: $__________

• Please make all checks payable to Arroyo Seco Foundation

• You may also register and pay online at bike.arroyoseco.org/sponsor

• Please send any graphics to be used in promotional materials to [email protected]

S p o n s o r I n f o r m a t i o n





http://bike.arroyoseco.org/sponsor

mailto:[email protected]

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